--- title: "Bizible Alternative for B2B SaaS | Cometly" description: "Bizible (Adobe Marketo Measure) is a long-standing B2B multi-touch attribution platform. Cometly is attribution built for sales-led B2B SaaS funnels, with company-level journeys, native HubSpot and Salesforce sync, Stripe revenue, and Conversion API. Compare side by side." source: "https://www.cometly.com/bizible-alternative" --- # The Bizible (Adobe Marketo Measure) alternative built for sales-led SaaS funnels Bizible, now Adobe Marketo Measure, unifies behavioral and ad data with sales outcomes across six attribution models, and is a natural fit inside the Adobe Marketo ecosystem. Cometly is built for B2B SaaS teams whose funnel runs on booked demos, sales calls, and CRM stages, and whose systems of record are HubSpot, Salesforce, and Stripe. **Bizible (Adobe Marketo Measure):** B2B multi-touch attribution from Adobe that unifies behavioral and ad data with sales outcomes. ## Why teams switch ### Company-level attribution, not just contacts Account Journeys roll every contact at an account into one timeline, so you see the VP who clicked the ad, the director who booked the demo, and the CFO who signed, and credit the channels that moved the whole account. ### Built around demos, calls, and CRM stages Booked demos, attended calls, MQL, SQL, opportunity, and closed-won flow in from HubSpot, Salesforce, Close, Attio, HighLevel, Pipedrive, and Calendly, and each stage is attributed back to the campaign that started it. ### Stripe revenue tied to every campaign Payments, subscriptions, trials, and refunds attributed to source, so you see MRR, expansion, and LTV per campaign, not just pipeline. ### Conversion API that trains ad platforms on buyers 9.3 / 10 Meta match quality with 14+ parameters per event, sending demos and closed-won deals back to Meta, Google, LinkedIn, and TikTok. ## Cometly vs Bizible at a glance Both platforms are built for B2B attribution. Here is how each lines up across the capabilities sales-led SaaS teams care about most. | Capability | Bizible (Adobe Marketo Measure) | Cometly | | --- | --- | --- | | Positioning | B2B multi-touch attribution within the Adobe Marketo family — Unifies behavioral and ad data with sales outcomes and machine learning. | Attribution for sales-led B2B SaaS — Demos, calls, CRM stages, and Stripe revenue tied to every ad and channel. | | Multi-touch attribution | Six models: First Touch, Lead Creation, U-Shaped, W-Shaped, Full Path, Custom — Built on milestone touchpoints: first touch, lead creation, opportunity creation, closed won. | Eight models, switchable on the fly — Attribution windows from 1 day to lifetime for long sales cycles. | | Company-level (account) attribution | Touchpoint-based B2B attribution across the buyer journey | Account Journeys: every contact at an account in one timeline — See the buying committee, touch counts by role, and the channels that moved the account. | | CRM integration | Salesforce reporting with buyer touchpoints | Native, two-way HubSpot and Salesforce sync — Plus Close, Attio, HighLevel, and Pipedrive. Attribution fields written back onto contacts and deals. | | Stripe / subscription revenue per campaign | Revenue attribution through CRM opportunities and closed-won | Native Stripe, Paddle, and Chargebee — MRR, expansion, churn, and LTV by campaign. | | Conversion API to ad platforms | Ad data unified with sales outcomes for measurement | 9.3 / 10 match quality on Meta CAPI — 14+ parameters per event across Meta, Google, LinkedIn, and TikTok. | | AI features | Machine learning layered on behavioral, ad, and sales data | Agent plus MCP server — Plain-English questions in-app, plus an MCP server for Claude, ChatGPT, or Cursor. | | Pricing model | Sold within the Adobe Marketo family | Tiered plans on /pricing | ## When Bizible is the right fit If your marketing stack is built on Adobe Marketo Engage and you want attribution that lives inside that ecosystem, Bizible is a natural and proven choice with a mature set of B2B attribution models. Cometly is the better match when your funnel is sales-led on HubSpot or Salesforce, revenue lives in Stripe, and you want company-level journeys plus Conversion API feeding the ad platforms. ## Customer > Better ad targeting. Better funnel insights. Better CPA control. We've scaled our ad spend 40% since implementing Cometly and it's definitely one of the tools in our tech stack that's given us the confidence to do so. > > — Jonathan Ronzio, Co-founder & CMO, Trainual ## Frequently asked questions ### Does Cometly attribute at the company level? Yes. Account Journeys merge every contact at an account into one chronological timeline, so multi-person buying committees are attributed as one account, and revenue is credited to the ads, content, and reps that actually moved the deal. ### Is Cometly only for B2B SaaS? Cometly was built ground-up for B2B SaaS. That means multi-touch attribution across long sales cycles, deep HubSpot and Salesforce integration, Stripe revenue tied to ad sources, and Conversion API sync of MQL, SQL, and deal events. ### How long does implementation take? Most teams are live with validated channel-level pipeline within 1 to 2 weeks. The first sales cycle (typically 60 to 90 days for B2B SaaS) is when you'll have full closed-won, CAC, payback, and LTV data attributed by source. ### Can I keep my CRM as the source of truth? Yes. Cometly pulls lifecycle stages, deals, and revenue from HubSpot, Salesforce, Close, Attio, and others, and never overwrites them. Your CRM stays the system of record; Cometly adds the attribution layer underneath. ### What does Cometly cost? Cometly ships two plans: Core (everything a B2B SaaS revenue team needs to attribute pipeline and revenue) and Enterprise (warehouse export, Salesforce custom triggers, advanced scale, MCP, and dedicated support). Pricing is usage-based and tailored to your existing sessions and ad spend. See /pricing for the structure and request-quote flow.