Free 9-step guide · Facebook ad tracking

Radically upgrade your Facebook ad tracking and crush your competition.

On average, advertisers who followed this 9-step guide made an additional $17,439 per month after feeding Facebook the best data possible. Get your free copy of “From 5/10 to 9.3/10 Match Score: How Top Advertisers Do It.”

  • The parameters that move match quality the most
  • How to send server-side events that survive ad blockers
  • Deduplicate browser + server events so Meta trusts your data
  • The step-by-step path from a 5/10 to a 9.3/10 score
5/10 → 9.3/10 match score
The exact upgrades top advertisers make
Free19-page PDF · Instant download

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Trusted by top marketers at

ClickFunnels
Trainual
Instantly
GetResponse
Ontraport
Arcads
REsimpli
Charlie AI
“Cometly has been great to work with. They are helpful in getting set up properly, their interface is very user-friendly, and the data is extremely accurate. Accurate attribution data is vital to profiting and scaling successful ad campaigns.”
John Parkes
John Parkes
CMO at ClickFunnels

Hear from other top marketers who used this guide.

“Our team relies on Cometly to track and attribute various KPIs, including revenue, to the correct marketing sources. Cometly has enabled us to view our paid media spend in a single, comprehensive view. We particularly appreciate the easy-to-use interface and the ability to customize dashboard views to meet our specific needs.”
Rexell Espinosa
Rexell Espinosa
Growth Marketing at Design Pickle
“Cometly has streamlined our ad reporting and eliminated numerous internal processes, saving my team valuable time. We've seen a significant boost in performance by leveraging Cometly's direct data feedback to ad platforms. For any business looking to optimize their ad operations, Cometly is a game-changer.”
Aleric Heck
Aleric Heck
Founder & CEO of AdOutreach

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Improving event match quality

Server-side, 9.3 match quality,
live in under an hour.

Conversion API

Better data.
Better ad performance.

Send conversions to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit, and Taboola, and lift event match quality from a typical 4 / 10 toward 9.3 / 10 on Meta, so the algorithms optimize on your real funnel instead of thin browser events alone.

  • 9.3 / 10 match quality on Meta
    Hashed PII, IP, user agent, and browser ID, well above typical manual setups in the 4 to 5 range.
  • Seven ad platforms, one config
    Meta, Google, LinkedIn, TikTok, Microsoft, Reddit, and Taboola from one OAuth and one model of your customer.
  • Optimize on revenue
    Send paying customers and downstream stages, not only top-of-funnel forms, so spend trains on what actually closes.
Learn about Conversion API
capi · match quality
Event match quality
Typical setup: 4.0 → Cometly: 9.3
healthy
  • MetaMeta9.3 / 10
  • Google AdsGoogle9.1 / 10
  • LinkedInLinkedIn9.3 / 10
  • TikTokTikTok8.9 / 10

Server-side delivery

Conversions fire from your backend, not the browser. Bypasses ad blockers, iOS privacy controls, and OAuth redirects. Match quality jumps from a typical 4 to 5 out of 10 to 9.3 out of 10 on Meta.

Auto-enrichment

Every event ships with hashed email, phone, IP, user agent, and browser ID, the full set of parameters Meta and Google use to match conversions back to real people.

Every major ad platform

Meta, Google, LinkedIn, TikTok, Microsoft, Reddit, and Taboola, all powered by one Conversion API layer with consistent setup and consistent payloads.

Event deduplication

Browser-side and server-side events are deduplicated by event ID before they hit the ad platform. No double counting, no inflated conversion numbers, no broken reporting.

Optimize on the right outcome

Send paying customers, demos attended, or closed-won deals, not just trial signups. The bidding algorithm trains on buyers, not browsers, so spend lands on revenue.

OAuth setup, no engineering

Authenticate your ad accounts, pick the events you want to send, confirm field mapping. Live in under an hour without a developer ticket or a tag manager.