---
title: "MindPath Transforms Ad Reporting & Attribution with Cometly AI"
description: "MindPath went from guesswork and fragmented data to precision-level insights using Cometly. With full-funnel attribution, custom reports, and AI-powered support, the team finally has the confidence to scale smarter and grow faster, every single day."
source: "https://www.cometly.com/customers/mindpath"
---

# MindPath Transforms Ad Reporting & Attribution with Cometly AI

MindPath went from guesswork and fragmented data to precision-level insights using Cometly. With full-funnel attribution, custom reports, and AI-powered support, the team finally has the confidence to scale smarter and grow faster, every single day.

- Company: MindPath
- Industry: Mental Health & Wellness
- Interviewed: Giuseppe Di Lascia, CEO, MindPath
- HQ: Dublin, Ireland
- Website: https://mindpath.ie

## About MindPath

Mental health and wellness provider offering therapy, coaching, and online programs.

## The Challenge: Inaccurate Attribution & Fragmented Reporting

MindPath, a leading mental health and wellness provider, runs digital campaigns to generate leads and grow its revenue. But before Cometly, understanding which ads were actually driving results was a major headache.

With multiple platforms in play and limited tracking accuracy, Giuseppe lacked:

- Clear visibility into which campaigns drove high ROAS
- A way to reliably connect ad spend to actual business outcomes
- A centralized system for daily ad performance tracking

> Attribution, revenue, ROAS, leads — everything felt disconnected. We didn’t have one place we could trust to make clear decisions.
>
> — Giuseppe Di Lascia, CEO of MindPath

## The Solution: Cometly’s Precision Attribution + Custom Reporting

After implementing Cometly, the experience completely shifted. Giuseppe finally had a dependable tool for attribution, reporting, and decision-making — all in one dashboard.

Here’s what MindPath gained with Cometly:

Instead of relying on incomplete or inflated data from ad platforms, MindPath now operates with crystal-clear visibility.

- Accurate Attribution — Tracked conversions correctly across channels
- Customer Journey View — Understood lead behavior and conversion paths
- Custom Source Tracking — Identified true sources of revenue and leads
- Conversion API — Sent server-side data back to platforms like Meta for better optimization
- Report Builder — Created on-demand reports tailored to business goals

> I use it every day for attribution and reporting. It’s changed our entire experience.
>
> — Giuseppe

## The Results: Real-Time Clarity + Confident Scaling

With Cometly powering the backend, Giuseppe can now:

- Monitor performance daily and make faster optimizations
- Identify high-performing sources and eliminate waste
- Accurately measure revenue and ROAS down to the ad level
- Confidently scale what’s working based on real numbers

> The attribution accuracy is game-changing. I finally feel confident making data-backed decisions.
>
> — Giuseppe

## How Cometly AI Supports Daily Ad Management

With Cometly AI integrated into the workflow, Giuseppe no longer wastes hours combing through reports or spreadsheets.

Instead, he simply asks:

Cometly AI now acts as Giuseppe’s daily assistant — helping him monitor MindPath’s full ad stack, catch anomalies, and make smart decisions faster than ever.

- “Which campaigns are generating the highest ROAS right now?”
- “Where is lead quality dropping off?”
- “Which source should I scale this week based on revenue impact?”