---
title: "Cometly vs Hyros: the B2B SaaS attribution alternative"
description: "Compare Cometly and Hyros for ad attribution. Side-by-side breakdown across B2B SaaS focus, CRM integration, Conversion API, pricing, and time to value."
source: "https://www.cometly.com/hyros-alternative"
---

# The Hyros alternative built for B2B SaaS

Hyros offers ad tracking and AI remarketing across SaaS, ecommerce, call-based funnels, info/education, and agencies. Cometly is built specifically for B2B SaaS attribution: native HubSpot, Salesforce, and Stripe integration, the Conversion API to Meta, Google, LinkedIn, and TikTok, and an in-app Ads Manager.

**Hyros:** Ad tracking and AI remarketing platform, used by teams across SaaS, ecommerce, call-based funnels, and info/education.

## Why teams switch

### Native HubSpot, Salesforce, and Stripe

Cometly's CRM integrations are HubSpot, Salesforce, Close, Attio, HighLevel, and Pipedrive, named individually and reconciled 1:1 against your CRM. Stripe MRR, ARR, expansion, and LTV all flow through.

### 9.3 / 10 Meta Conversion API match quality

Cometly's Conversion API sends 14+ parameters per event so Meta optimizes toward your real paying customers.

### Drag-and-drop dashboards built for marketers

Customizable metrics, chart types, attribution models, and windows. Designed for marketers to self-serve.

### Tier structure listed publicly

Core and Enterprise structures are published on /pricing. Plans are usage-based and tailored to your existing sessions and ad spend.

## Cometly vs Hyros at a glance

Both Cometly and Hyros are good fits for performance-focused teams. Here's how each platform's feature set lines up against the capabilities B2B SaaS teams care about most.

| Capability | Hyros | Cometly |
| --- | --- | --- |
| Positioning | Ad tracking and AI Remarketing — Two pillars: AI Tracking and AI Remarketing, used across SaaS, ecommerce, call-based funnels, and info/education. | Attribution built for B2B SaaS — Pipeline, CAC, CAPI, and Stripe revenue tied to every ad. |
| Custom events tied to SaaS lifecycle — Trials, first payment, new customer, expansion, downgrade, churn. | Custom conversions via API | Any event, any value — Define unlimited custom events and push each one to Meta/Google/LinkedIn/TikTok as a custom Conversion API event. |
| Conversion data to ad platforms | Real-time postback to ad platforms | 9.3 / 10 match quality on Meta CAPI — 14+ parameters per event: email, phone, fbp, fbc, IP, user agent, inferred geo. |
| CRM, calendar, and payment integrations | Syncs with common CRM and payment processors | Native HubSpot, Salesforce, Close, Attio, HighLevel, Stripe — Lifecycle stages, deals, MRR, ARR, and LTV all flow into Cometly and stay reconciled 1:1 with your CRM and Stripe. |
| Multi-touch attribution models | Customizable attribution models | Eight named models, switchable on the fly — First, last, last non-direct, source-specific, linear, linear paid, U-shaped, plus windows from 1 day to lifetime. |
| Call tracking | Dedicated call tracking product — Tracks call bookings, attendance, quality, conversions, and pipelines. | Via integrations (CallRail, Aircall, Dialpad) |
| AI Remarketing / outreach agent | AIR: AI Remarketing agent — Recognize, learn, reach out, and interact with prospects. | Agent plus MCP server — Cometly focuses on attribution and reporting AI. We don't sell an outbound remarketing agent. |
| In-app ads manager | Native ad manager view via Chrome extension | Yes, with cost per MQL and cost per deal — Toggle ads and update budgets without leaving Cometly. |
| Pricing model | Tiered on monthly tracked revenue | Usage-based on sessions, tiers on /pricing — Two plans (Core and Enterprise) tailored to your existing sessions and ad spend. See /pricing for the structure. |

## When Hyros is the right fit

Hyros has a strong product surface for info-product, high-ticket coaching, and call-based funnels, and many businesses in those models run well on it. If your funnel is trial-to-paid or demo-to-deal and runs through HubSpot or Salesforce with subscription revenue in Stripe, Cometly will fit the shape of your data more naturally.

## Customer

> Cometly has been great to work with. Their interface is very user-friendly, and the data is extremely accurate. Accurate attribution data is vital to profiting and scaling successful ad campaigns.
>
> — John Parkes, CMO, ClickFunnels

## Frequently asked questions

### Is Cometly only for B2B SaaS?

Cometly was built ground-up for B2B SaaS. That means multi-touch attribution across long sales cycles, deep HubSpot and Salesforce integration, Stripe revenue tied to ad sources, and Conversion API sync of MQL, SQL, and deal events.

### How long does implementation take?

Most teams are live with validated channel-level pipeline within 1 to 2 weeks. The first sales cycle (typically 60 to 90 days for B2B SaaS) is when you'll have full closed-won, CAC, payback, and LTV data attributed by source.

### Can I keep my CRM as the source of truth?

Yes. Cometly pulls lifecycle stages, deals, and revenue from HubSpot, Salesforce, Close, Attio, and others, and never overwrites them. Your CRM stays the system of record; Cometly adds the attribution layer underneath.

### What does Cometly cost?

Cometly ships two plans: Core (everything a B2B SaaS revenue team needs to attribute pipeline and revenue) and Enterprise (warehouse export, Salesforce custom triggers, advanced scale, MCP, and dedicated support). Pricing is usage-based and tailored to your existing sessions and ad spend. See /pricing for the structure and request-quote flow.