--- title: "Cometly | Marketing Attribution Software" description: "Cometly is the leading marketing attribution software, offering real-time insights into ad performance. Get accurate data, and prove ROI with ease." source: "https://www.cometly.com/" --- New Use Cometly MCP in Claude → # AI Marketing Attribution For B2B SaaS Companies Tie every ad dollar to closed-won ARR. Get better ad results by sending accurate attribution data back to the ad platforms. Get startedBook demo → Which sources are actually driving closed-won revenue this month, and how does it shift across attribution models? Your top 4 sources drove $700K in closed-won ARR this month. Google Ads leads under Last Touch, but Google Organic and LinkedIn Ads climb under First Touch. Sales data by source · this month Booked demo → Closed-won ARR | Source | Booked Demo | SQL | Deal Created | Closed Won | | --- | --- | --- | --- | --- | | Summary | 1,500 +18.6% ↑ | 860 +14.2% ↑ | 305 +9.4% ↑ | $700K +24.6% ↑ | | Google Ads | 420 +22.4% ↑ | 241 +18.1% ↑ | 85 +12.7% ↑ | $196K +31.2% ↑ | | Direct | 270 +3.2% ↑ | 155 +2.6% ↑ | 55 +1.1% ↑ | $126K +4.5% ↑ | | LinkedIn Ads | 210 +14.1% ↑ | 120 +11.5% ↑ | 43 +8.2% ↑ | $98K +12.8% ↑ | | Email | 210 +12.4% ↑ | 120 +9.1% ↑ | 43 +5.7% ↑ | $98K +8.3% ↑ | | SMS | 143 +6.1% ↑ | 82 +3.4% ↑ | 29 −1.2% ↓ | $67K +2.8% ↑ | | Meta Ads | 120 +9.7% ↑ | 69 +6.3% ↑ | 24 +3.1% ↑ | $56K +4.2% ↑ | Sources Stripe HubSpot Meta Ads Google Ads LinkedIn Ads Save as report Share Which ad campaigns are my top performers right now? Across Meta and Google, 5 campaigns are driving most of the pipeline. Free Trial — Founder LAL leads at 6.4× ROAS and $184K closed-won, with Branded — Cometly Exact close behind. Top ad campaigns · this month Ranked by closed-won ROAS | Campaign | Spend | ROAS | Closed Won | | --- | --- | --- | --- | | Free Trial — Founder LAL | $18.2K | 6.4× | $184K | | Branded — Cometly Exact | $9.6K | 5.8× | $121K | | Demo Request — Retarget 30d | $12.4K | 4.9× | $96K | | Nonbrand — Marketing Attribution | $14.1K | 4.2× | $84K | | ABM — VP Marketing LAL | $7.2K | 3.6× | $48K | Sources Meta Ads Google Ads Stripe HubSpot Any traffic anomalies I should look into this week? Heads up — 3 posts spiked well above baseline this week, lifting organic sessions +186%. Your 2026 attribution guide is the biggest mover at +214%. Analyzing your data - Scanning organic session trends - Comparing to 8-week baseline - Attributing spikes to content Traffic anomalies · last 7 days Organic sessions vs 8-week baseline Marketing Attribution for B2B SaaS (2026 Guide) 4,812 +214% ↑ How to Send Stripe Revenue Back to Meta 2,940 +138% ↑ Multi-Touch vs Last-Click Attribution 2,110 +96% ↑ CAC Payback Benchmarks for SaaS 1,760 +72% ↑ Server-Side Tracking After iOS 18 1,240 +54% ↑ Analyzing traffic patterns… Sources Google Organic Bing Organic HubSpot ## What can I do for you, Grant? Get instant, data-backed answers about your business from every connected system. Ask anything… Standard Create a report Optimize ads Troubleshoot setup What's my ROAS over the last 30 days? Top 10 campaigns by conversions this month. Which sources brought the most contacts last week? Powering attribution for B2B SaaS leaders Platform ## Unify. Analyze. Sync. Scale One platform that captures, analyzes, and acts on every signal in your funnel. Built so each part stays valuable on its own, and even better together. Unify Source of truth for your data. Bring marketing, sales, and product data into one connected view. Includes Pixel Server-Side Tracking Multi-Touch Attribution Events Analyze Turn data into decisions. The SaaS metrics and journeys your team runs on. Analytics Account Journeys Customizable Dashboards Agent Sync Make every tool smarter. Sync attribution data into your CRM, ad platforms, and warehouse. Conversion API CRM & Warehouse Sync MCP Scale Spend smarter on ads. Use what you've learned to drive more pipeline per dollar. AI Ads Manager Audiences How it works ## One platform, end to end. From the first ad click to closed-won revenue 01 · Unify ### One source of truth for your data Bring marketing, sales, and product data into one connected view. The Comet Pixel, server-side tracking, and multi-touch attribution capture every signal and tie it back to revenue. - Cookieless, cross-device tracking with the Comet Pixel - Server-side events that survive ad blockers and OAuth flows - Multi-touch attribution tied to Stripe revenue - Auto-captured signups, trials, upgrades, and downgrades One-line install. Tracks every visitor automatically. Cookie-less tracking that survives ad blockers. Tie every touchpoint back to pipeline and revenue. Signups, trials, and upgrades, captured automatically. Explore Unify → Connected sources All systems healthy Comet Pixel 1.4M events / 24h Stripe $182K MRR added HubSpot 612 lifecycle updates Meta Ads 3 ad accounts Google Ads LinkedIn Ads 2 ad accounts Microsoft Ads 1 ad account 02 · Analyze ### Turn data into decisions The dashboard your team actually opens. Pipeline, CAC, LTV ROAS, and account journeys by source, channel, or rep. Use Agent for instant answers without writing SQL. - Pipeline, CAC, ROAS, and LTV in one dashboard, by source - Account journeys across the full buying committee - Customizable dashboards built in minutes - Ask Agent in plain English and get answers from your data Pipeline, CAC, ROAS, and LTV in one dashboard, by source. Every touchpoint per account, end to end. Build the views your team needs in minutes. Ask anything about your data. Get answers instantly. Explore Analyze → MRR added by ad campaign 90-day cohort Google Ads · Branded $48K 8.2× LTV LinkedIn Ads · ABM Tier 1 $31K 5.4× LTV Meta Ads · Trial RT $22K 4.9× LTV Google Ads · Competitor $14K 3.8× LTV LinkedIn Ads · Webinar $9K 2.7× LTV 03 · Sync ### Make every tool smarter with Cometly data Cometly only matters if the rest of your stack acts on it. Stream enriched, attributed revenue into your CRM, warehouse, ad platforms, and AI agents, so sales, finance, paid media, and your LLMs all work off the same source of truth. - Two-way sync with HubSpot, Salesforce, and Snowflake - Conversion API match quality up to 9.3 / 10 on Meta - Send paying-customer signals back to Meta, Google, LinkedIn - MCP server lets any AI agent query your attribution data Send conversions to Meta, Google, and LinkedIn and improve event match quality. Two-way sync with HubSpot, Salesforce, and Snowflake. Connect your Cometly data to any AI agent or LLM. Explore Sync → Active syncs All in sync Cometly → HubSpot Lifecycle stages, deal IDs, attribution Cometly → Snowflake Raw events, journeys, daily roll-ups Cometly → Meta CAPI Paying customers · 9.3/10 match Cometly → Claude / ChatGPT MCP server · live data access 04 · Scale ### Spend smarter on ads Use what you've learned to drive more pipeline per dollar. Build look-alikes from your highest-LTV customers and let the AI Ads Manager rebalance spend toward what's actually converting. - ICP audiences built from your highest-LTV customers - Sync revenue-ready audiences to every ad platform - AI rebalances spend toward winning campaigns - Optimize toward pipeline, not vanity metrics Manage and optimize every campaign in one place. Sync your best-fit customers to every ad platform. Explore Scale → Campaigns Ad Sets Ads ✦ AI Chat ▾ Attribution Model ▾ Attribution Window ▾ Columns: Performance ▾ | Status | Campaign Name | Delivery | Budget | Spent | Trials | Net Profit | | --- | --- | --- | --- | --- | --- | --- | | | Demo requests · NA UK EU · ICP | Active | $400 | $594.18 | 15 | $2,354.59 | | | Demand gen · LinkedIn mid-market | Active | $900 | $1,840.49 | 53 | $8,354.59 | | | Instagram · trial prospecting | Active | $125 | $1,264.06 | 18 | −$112.59 | | | Paid search · non-brand SaaS · US | Paused | $150 | $743.49 | 28 | $348.13 | | | Enterprise nurture · UK pipeline | Paused | $175 | $178.34 | 34 | $274.59 | | | Retarget · pricing & product · US | Paused | $125 | $234.22 | 8 | −$423.03 | Built for SaaS ## Tie Stripe revenue to ad data Stripe knows who pays. Ad platforms only know who clicks. Cometly stitches the two together, so every trial, paid conversion, and renewal flows back to the ad, audience, and creative that drove it — and your ad platforms learn from it. - Native Stripe integration: trials, new customers, recurring, LTV - HubSpot and Salesforce lifecycle stages mapped to ad touchpoints - Conversion API match quality up to 9.3 / 10 on Meta - Cross-device, cookieless tracking with the Comet Pixel See how it works Revenue routed back to ad platforms 90-day · LTV $22K MRR $48K MRR $6K MRR $31K MRR TikTok Ads $9K MRR Integrations ## Plugs into the tools you already run 70+ native integrations across ad platforms, CRMs, payment processors, schedulers, and the rest of your tech stack. Most connect in under a minute — no engineers required. Browse integrations → Or use webhooks Stripe HubSpot Close CRM Salesforce HighLevel Calendly Webflow Monday Slack Meta Google Ads Microsoft Ads Why not just use your CRM? ## Your CRM was built to close deals. Cometly was built to explain them HubSpot and Salesforce can surface basic attribution, and for some teams that's enough. But their tracking starts at the form fill, breaks when cookies do, and was never designed to push closed-won revenue back to Meta and Google. Cometly is the layer beneath your CRM: built ground-up for accurate attribution, then synced into the CRM you already use. Capability Your CRM Cometly Manage deals, stages, and forecasts Built for this Pipeline, owners, and rep-level reporting. Enriches every deal with attribution Source, campaign, ad, and full touch history written onto each deal in HubSpot and Salesforce. First & last-touch attribution Available in higher tiers Limited to what the CRM tracker can see. First, last, linear, U-shaped, data-driven Modeled on the full pre- and post-form journey. Pre-form-fill journey tracking Landing pages only Tracking starts at the form submit. Every ad, click, and visit Captured anonymously, stitched once they identify. Cross-device & cross-session identity Cookie-based, breaks easily Safari, iOS, and incognito all leak. Cookieless fingerprinting One human stays one human across devices. Send closed-won back to Meta & Google Lead-stage only, client-side Algorithms keep optimizing for the form fill. Server-side CAPI, deal-stage-aware Daily syncs of paid customers, not leads. Stripe revenue tied to originating ad Single deal-value field No expansion, no churn, no LTV math. Native Stripe sync MRR, expansion, and LTV per campaign. Multi-touch on complete data Limited by CRM tracker Good models running on partial signal. Built on the full journey Every touch before and after identification. Cometly doesn't replace your CRM. It makes it accurate. Two-way sync with HubSpot and Salesforce, no rip-and-replace. See it on your data → +31% ad return lift at ClickFunnels +40% improvement at Trainual in 90 days 9.3 / 10 Meta Conversion API match quality Hours to stand up, not weeks Customer stories ## SaaS leaders growing with Cometly All case studies → Customer story ### How ClickFunnels unlocked accurate attribution at scale “Cometly's tracking helped us pinpoint which ads, campaigns, and creative assets are driving performance — confident, data-driven decisions on every dollar.” John Parkes Chief Marketing Officer, ClickFunnels ### How Trainual improved demo quality and CPA efficiency “It gave us better visibility into performance and helped us drive more qualified demos — and that's what really matters for our sales team.” Mimmie Helgesson Manager of Performance Marketing, Trainual ### How IndeVets stitched together HubSpot, Meta, and CRM “With Cometly, we're catching user touchpoints that HubSpot and Facebook Ads Manager just miss. That alone is game-changing.” Tyler Walton Senior Director, Growth Marketing, IndeVets ### How Design Pickle measures inbound demos that scale spend “Cometly directly impacts the way we scale our ad spend. It helps us unlock more budget by providing real insight into what's working — and what's not.” Rex Espinosa Sr. Growth Marketing Manager, Design Pickle ### How BionicWP unified attribution into one source of truth “We needed a way to view attribution at the event level, across different sources, in one clean, consistent place. Cometly delivered.” Michael Borgelt Founder, BionicWP ### How MindPath made data-backed ad decisions stick “The attribution accuracy is game-changing. I finally feel confident making data-backed decisions.” Giuseppe Di Lascia CEO, MindPath Built for SaaS go-to-market ## Whether you sell on a $1 trial or a 30-day demo cycle All solutions → Product-led SaaS Trial-to-paid attribution Connect Stripe to every ad. See LTV ROAS, cohort conversion, and the campaigns producing your best customers. Learn more → Sales-led SaaS Lifecycle attribution Map ad spend to MQL, SQL, opp, and closed-won inside HubSpot or Salesforce, without the spreadsheets. Founders / CMOs Board-ready answers MRR added by source. CAC payback by cohort. The numbers your finance team will actually defend. ## Ready to see which ads drive real ARR? Book a 30-minute demo. We'll connect Stripe, your CRM, and ad accounts live, and show you what your funnel actually looks like. Get startedBook demo Stripe, HubSpot, Salesforce, and 6+ ad platforms · Set up in hours, not weeks