---
title: "CallTrackingMetrics integration"
description: "CallTrackingMetrics fires webhooks for inbound calls, qualified leads, and call conversions. Cometly catches them, identifies the visitor by email or phone, and attributes the call to the campaign that drove it."
source: "https://www.cometly.com/integration/calltrackingmetrics"
---

# CallTrackingMetrics integration for Cometly

Treat every inbound call as a conversion you can attribute to ads.

CallTrackingMetrics fires webhooks for inbound calls, qualified leads, and call conversions. Cometly catches them, identifies the visitor by email or phone, and attributes the call to the campaign that drove it.

- Category: Calls
- Connection method: Webhook

## What you can do

- Real-time tracking of inbound calls, qualified leads, and conversions
- Visitor identification via email, phone, or the Cometly token
- Optimize ad spend against call-driven pipeline
- Track multiple call outcomes as separate Cometly events

## Setup (Webhook)

1. In Cometly, copy the CallTrackingMetrics webhook URL.
2. In CallTrackingMetrics, assign tracking numbers and open Integrations → Webhooks.
3. Add a webhook with the Cometly URL and pick the event type.
4. Test a call to confirm the event lands.
5. Map fields in Cometly and activate.

## Events

| Event | Description |
| --- | --- |
| New Call Received | Fires for every inbound call to a tracked number. |
| Qualified Lead Call | Fires when a call is marked qualified. |
| Call Conversion | Fires when a call results in a sale or conversion. |