---
title: "Facebook integration"
description: "The Cometly Facebook integration imports ad-level performance every 30 minutes, captures Instant Form leads natively, and feeds qualified conversions back via the Conversion API. Manage campaigns and analyze spend without bouncing between tools."
source: "https://www.cometly.com/integration/facebook"
---

# Facebook integration for Cometly

Track Facebook campaigns, leads, and conversions inside one ads manager.

The Cometly Facebook integration imports ad-level performance every 30 minutes, captures Instant Form leads natively, and feeds qualified conversions back via the Conversion API. Manage campaigns and analyze spend without bouncing between tools.

- Category: Ads
- Connection method: OAuth

## What you can do

- Half-hourly imports of campaign, ad set, and creative performance
- Pause underperforming ads and rebalance budgets from Cometly
- Conversion Sync feeds clean events back to Facebook
- URL-parameter tracking won't reset Meta's learning phase

## Setup (OAuth)

1. Connect Meta inside Cometly's Apps & Integrations.
2. Add Cometly URL parameters to your Facebook ad URLs.
3. Enable Conversion Sync for the events you want to send back.
4. Confirm match quality inside Meta's Events Manager.
5. Review attribution inside Cometly's Ads Manager.