---
title: "Google Ads integration"
description: "Track Search, Performance Max, Display, Video, Discovery, and Shopping campaigns in Cometly with clean URL-parameter tracking. Send conversions back via the Google Conversion API so Smart Bidding optimizes toward paid customers, not just leads."
source: "https://www.cometly.com/integration/google-ads"
---

# Google Ads integration for Cometly

Stitch Google Ads spend to actual revenue across every campaign type.

Track Search, Performance Max, Display, Video, Discovery, and Shopping campaigns in Cometly with clean URL-parameter tracking. Send conversions back via the Google Conversion API so Smart Bidding optimizes toward paid customers, not just leads.

- Category: Ads
- Connection method: OAuth

## What you can do

- Coverage for Search, PMax, Display, Video, Discovery, and Shopping
- URL-parameter tracking that doesn't reset the learning phase
- Server-side Google Conversion API for privacy-resilient match
- Adjust budgets and pause underperformers without leaving Cometly

## Setup (OAuth)

1. Connect Google Ads inside Cometly's Apps & Integrations.
2. Append Cometly tracking parameters to your campaign tracking template.
3. Enable the Google Conversion API for the conversions you want to send back.
4. Map Cometly events to Google conversion actions.
5. Confirm conversions land in Google Ads with healthy match rates.