---
title: "Meta integration"
description: "Pull Meta campaign, ad set, and creative-level performance into Cometly every hour. Push enriched conversion data back via the Conversion API to lift event match quality and let Meta's algorithm optimize toward customers who actually pay."
source: "https://www.cometly.com/integration/meta"
---

# Meta integration for Cometly

Sync Meta Ads spend, leads, and conversions in real time, both directions.

Pull Meta campaign, ad set, and creative-level performance into Cometly every hour. Push enriched conversion data back via the Conversion API to lift event match quality and let Meta's algorithm optimize toward customers who actually pay.

- Category: Ads
- Connection method: OAuth

## What you can do

- Hourly imports of campaign, ad set, and ad performance
- Native capture of leads from Meta Instant Forms
- Server-side Conversion API with match quality typically 9+/10
- Optimize toward paying customers, not just trial signups

## Setup (OAuth)

1. Open Apps & Integrations in Cometly and select Meta.
2. Authorize Cometly to access the ad accounts you want to track.
3. Add Cometly URL parameters to your campaign tracking template.
4. Enable the Conversion API for the events you want to send back.
5. Confirm match quality inside Meta's Events Manager.

## Events

| Event | Description |
| --- | --- |
| Lead from Instant Form | Fires when a user submits a Meta Instant Form. |
| Website Conversion | Fires on any tracked on-site conversion. |