---
title: "Microsoft integration"
description: "Connect Microsoft Advertising (Bing Ads) to Cometly to pull search and audience-network performance into attribution and push enriched conversions back through the Microsoft Offline Conversions API. Capture the high-intent buyers other ad platforms miss."
source: "https://www.cometly.com/integration/microsoft"
---

# Microsoft integration for Cometly

Track Microsoft Advertising spend and feed qualified conversions back.

Connect Microsoft Advertising (Bing Ads) to Cometly to pull search and audience-network performance into attribution and push enriched conversions back through the Microsoft Offline Conversions API. Capture the high-intent buyers other ad platforms miss.

- Category: Ads
- Connection method: OAuth

## What you can do

- Hourly imports of Microsoft Search, Audience, and Shopping campaigns
- Server-side conversion sync via the Offline Conversions API
- URL-parameter tracking that doesn't disrupt the learning phase
- Manage budgets and pause underperformers inside Cometly

## Setup (OAuth)

1. Open Apps & Integrations in Cometly and select Microsoft.
2. Authorize the Microsoft Advertising accounts you want to track.
3. Append Cometly URL parameters to your campaign tracking template.
4. Enable the Microsoft Offline Conversions API for the events you want to send back.
5. Review attribution inside Cometly's Ads Manager.