---
title: "Reddit integration"
description: "Reddit drives a surprising amount of pipeline for AI, dev tools, and B2B SaaS — Cometly treats it as a first-class channel. Pull campaign, ad group, and ad-level performance into attribution every 30 minutes and forward enriched conversions to Reddit's Conversion API so the algorithm optimizes toward customers who actually pay."
source: "https://www.cometly.com/integration/reddit"
---

# Reddit integration for Cometly

Pull Reddit Ads spend in and push qualified conversions back via CAPI.

Reddit drives a surprising amount of pipeline for AI, dev tools, and B2B SaaS — Cometly treats it as a first-class channel. Pull campaign, ad group, and ad-level performance into attribution every 30 minutes and forward enriched conversions to Reddit's Conversion API so the algorithm optimizes toward customers who actually pay.

- Category: Ads
- Connection method: OAuth

## What you can do

- Half-hourly imports of Reddit campaign, ad group, and ad performance
- Server-side Reddit Conversion API for privacy-resilient match
- Pause underperforming ads and adjust budgets without leaving Cometly
- URL-parameter tracking that doesn't reset the learning phase

## Setup (OAuth)

1. Open Apps & Integrations in Cometly and select Reddit.
2. Authorize the Reddit Ads accounts you want to track.
3. Append Cometly URL parameters to your Reddit campaign tracking template.
4. Enable the Reddit Conversion API for the events you want to send back.
5. Review attribution inside Cometly's Ads Manager.