---
title: "Salesforce integration"
description: "Run Salesforce as your system of record while Cometly enriches it with the campaign, ad, and journey data behind every lead and deal. Connect via Zapier and route key sales events into Cometly without touching Apex."
source: "https://www.cometly.com/integration/salesforce"
---

# Salesforce integration for Cometly

Pipe leads, opportunities, and closed-won deals into your attribution.

Run Salesforce as your system of record while Cometly enriches it with the campaign, ad, and journey data behind every lead and deal. Connect via Zapier and route key sales events into Cometly without touching Apex.

- Category: CRM
- Connection method: Zapier

## What you can do

- Send every new Salesforce lead to Cometly with original source intact
- Log opportunity creation against the campaigns that built pipeline
- Push Closed Won events into revenue reporting and Conversion APIs
- Use Zapier to wire up custom triggers without engineering work

## Setup (Zapier)

1. In Cometly, copy your Zapier webhook URL or API key from Apps & Integrations.
2. Create a new Zap with Salesforce as the trigger and Cometly as the action.
3. Pick the Salesforce trigger (New Lead, New Opportunity, Updated Opportunity).
4. Map fields like email, opportunity amount, and close date to Cometly.
5. Turn the Zap on and Cometly starts receiving Salesforce events in real time.

## Events

| Event | Description |
| --- | --- |
| New Lead | Fires when a new lead is created in Salesforce. |
| New Opportunity | Fires when a lead is converted into an opportunity. |
| Closed Won Opportunity | Fires when an opportunity reaches Closed Won. |