---
title: "Zendesk Sell integration"
description: "Send new leads, deal creation, and Closed Won events from Zendesk Sell into Cometly via Zapier. Keep your sales workflow in Sell while marketing finally gets a true picture of ROI."
source: "https://www.cometly.com/integration/zendesk-sell"
---

# Zendesk Sell integration for Cometly

Pipe Zendesk Sell pipeline activity into Cometly attribution.

Send new leads, deal creation, and Closed Won events from Zendesk Sell into Cometly via Zapier. Keep your sales workflow in Sell while marketing finally gets a true picture of ROI.

- Category: CRM
- Connection method: Zapier

## What you can do

- Track new Sell leads, created deals, and Closed Won in real time
- Multi-touch attribution applied to every pipeline event
- Zapier-based delivery — no custom integration work
- Map any Sell field to a Cometly event property

## Setup (Zapier)

1. In Cometly, copy your Zapier API key from Apps & Integrations.
2. Create a Zap with Zendesk Sell as the trigger and Cometly as the action.
3. Pick the Zendesk Sell trigger (New Lead, New Deal, Deal Won).
4. Map fields like email, deal value, and stage to the Cometly event.
5. Turn the Zap on.

## Events

| Event | Description |
| --- | --- |
| New Lead | Fires when a new Zendesk Sell lead is created. |
| New Deal | Fires when a new deal is created. |
| Deal Won | Fires when a deal is marked Won. |