---
title: "Cometly vs Lifesight: the B2B SaaS alternative"
description: "Lifesight is a causal measurement platform aimed at consumer apps and DTC brands. Cometly is built specifically for B2B SaaS attribution. Compare side by side."
source: "https://www.cometly.com/lifesight-alternative"
---

# The Lifesight alternative built for B2B SaaS

Lifesight is a measurement platform anchored on causal MMM, geo incrementality testing, and AI marketing agents, with a strong focus on consumer apps and services. Cometly is built for B2B SaaS teams whose attribution lives at MQL, SQL, opp, and closed-won, where Stripe is the system of record for revenue, and where most measurement is click-based.

**Lifesight:** Marketing decision intelligence platform combining causal MMM, geo incrementality, and AI marketing agents.

## Why teams switch

### Click-based attribution across the full B2B funnel

Cometly tracks the full clickstream from first touch to closed-won, with eight multi-touch models layered on top of complete data.

### Native CRM + Stripe revenue

Cometly pulls lifecycle stages from HubSpot, Salesforce, Close, Attio, and HighLevel, and ties Stripe MRR/ARR back to the originating ad.

### Live attribution in days, not modeling cycles

Cometly's pixel + CRM + Stripe setup has B2B teams analyzing pipeline by source inside the first two weeks.

### Built for marketers, not modelers

A growth lead can self-serve dashboards, change attribution models, and run reports without filing a ticket to a measurement scientist.

## Cometly vs Lifesight at a glance

Both Cometly and Lifesight are strong options for measurement-driven marketing teams. Here's how each platform's feature set lines up across the capabilities B2B SaaS teams care about most.

| Capability | Lifesight | Cometly |
| --- | --- | --- |
| Positioning | Marketing decision intelligence platform — Causal attribution, incrementality, causal MMM, and AI agents. | Attribution built for B2B SaaS — Pipeline, CAC, CAPI, and Stripe revenue tied to every ad. |
| Primary industry focus | Consumer apps and DTC focus | B2B SaaS is the core use case — Multi-touch on long buying committees, MRR + ARR per campaign, deal-stage CAPI. |
| HubSpot & Salesforce CRM integration | Marketing measurement focus | Native, deep, two-way — Pulls MQL, SQL, opp, and closed-won and reconciles deal counts 1:1 with your CRM. |
| Stripe / subscription revenue per campaign | Payments and subscriptions integration category | Native Stripe, Paddle, and Chargebee |
| Marketing mix modeling and incrementality | Causal MMM and geo-based incrementality | Click-based multi-touch attribution — Cometly focuses on direct measurement. Pair with a dedicated MMM vendor if you need it. |
| AI agents | MIA: Marketing Intelligence Agents — Budget Optimizer, Anomaly Hunter, Scenario Planner, and more. | Agent plus MCP server — Plain-English questions in-app, and a public MCP server for any LLM or AI agent. |
| Time to value | Within days of connecting data | 1–2 weeks to live attributed pipeline |
| Pricing model | Custom pricing, bundled annual | Tiered plans on /pricing |

## When Lifesight is the right fit

If you're a consumer brand, subscription app, or DTC brand running heavy TV, CTV, and retail media, where MMM and geo-lift testing are genuinely the right answer, Lifesight is purpose-built for that. For B2B SaaS where most measurement is click-based and journeys live in HubSpot and Salesforce, Cometly fits the shape of the problem more naturally.

## Customer

> Better ad targeting. Better funnel insights. Better CPA control. We've scaled our ad spend 40% since implementing Cometly and it's definitely one of the tools in our tech stack that's given us the confidence to do so.
>
> — Jonathan Ronzio, Co-founder & CMO, Trainual

## Frequently asked questions

### Does Cometly do MMM or geo-lift tests?

No. Cometly is a click-based, multi-touch attribution platform. Most B2B SaaS measurement is digital and click-driven, where MTA is the right tool. For genuine MMM use cases (large offline media spend, brand TV), pair Cometly with a dedicated MMM vendor.

### Is Cometly only for B2B SaaS?

Cometly was built ground-up for B2B SaaS. That means multi-touch attribution across long sales cycles, deep HubSpot and Salesforce integration, Stripe revenue tied to ad sources, and Conversion API sync of MQL, SQL, and deal events.

### How long does implementation take?

Most teams are live with validated channel-level pipeline within 1 to 2 weeks. The first sales cycle (typically 60 to 90 days for B2B SaaS) is when you'll have full closed-won, CAC, payback, and LTV data attributed by source.

### Can I keep my CRM as the source of truth?

Yes. Cometly pulls lifecycle stages, deals, and revenue from HubSpot, Salesforce, Close, Attio, and others, and never overwrites them. Your CRM stays the system of record; Cometly adds the attribution layer underneath.

### What does Cometly cost?

Cometly ships two plans: Core (everything a B2B SaaS revenue team needs to attribute pipeline and revenue) and Enterprise (warehouse export, Salesforce custom triggers, advanced scale, MCP, and dedicated support). Pricing is usage-based and tailored to your existing sessions and ad spend. See /pricing for the structure and request-quote flow.