--- title: "Marketing Attribution Software | Cometly" description: "Track ad performance and prove ROI with Cometly, the leading marketing attribution software. Gain real-time insights to optimize campaigns and drive growth." source: "https://www.cometly.com/marketing-attribution-software" --- Marketing Attribution Software # Marketing attribution that ties to revenue Capture every touchpoint, attribute revenue across eight different models, then feed Meta, Google, and LinkedIn back with enriched conversion events. Used by thousands of teams to scale ad spend with confidence. Get started What teams gain ad return lift at ClickFunnels +31% improvement at Trainual +40% Meta CAPI match score 9.3 / 10 attribution models 8 cometly · attribution → revenue Pipeline by source Stripe-attributed MRR · last 90 days Last 90 days Linear paid MRR added $122,370 +24.6% Trials → paid 29.4% +3.1pp LTV / CAC 5.8× +0.9× - Google · Branded $48,210 $28.4k +31% - LinkedIn · ABM Tier 1 $31,540 $22.1k +22% - Meta · Trial RT $22,890 $18.6k +18% - Microsoft · Search $14,310 $9.4k +9% - TikTok · Demand Gen $5,420 $6.2k −4% Reconciled to Stripe Where revenue actually landed Stripe · subscriptions Live New MRR $122,370 across 248 customers Net new ARR $1.46M incl. expansion + churn Cometly reconciled $122k MRR back to ad spend with a $0 variance against Stripe's GAAP revenue. Meta over-reported by 30%; Stripe is the source of truth. HubSpot Salesforce Stripe How Cometly helps ## Close the gap between ad platforms and revenue you can defend Cometly stitches anonymous browsing to Stripe payouts, improves server-side conversion signals for every major ad network, and keeps one reconciled view so leadership debates strategy instead of whose export is right. ### One revenue-backed story for the board Attribute trials and paid customers through to Stripe so Meta, Google, and LinkedIn performance is judged against cash collected, not platform-reported conversions alone. ### Credit the touches before anyone fills a form The Comet Pixel fingerprints visitors anonymously and stitches sessions across devices and blockers, so weeks of activity before identify still earn attribution. ### Cleaner data feeding the ad algorithms Server-side Conversion API sends hashed identity and CRM-backed events to Meta, Google, LinkedIn, and TikTok so match quality improves and optimization learns from buyers, not noise. ### Replace spreadsheet Mondays with a live source of truth MRR by source, trial-to-paid by campaign, and cross-platform totals stay in one workspace, with optional AI digests to Slack so reconciliation is a quick review, not a half-day project. What you actually get ## Everything attribution software should have been all along ### Cookieless tracking The Comet Pixel fingerprints visitors anonymously and stitches sessions across devices, browsers, and ad blockers, so attribution survives iOS, Safari, and incognito. 1. Purchase $2,900 May 14 2. Closed Won May 13 3. Page View + 2 more May 13 4. Ad Click May 13 5. Ad Click Apr 27 ### Server-side events Server-side tracking captures every conversion your browser-side pixel misses: OAuth flows, ad blockers, iOS privacy. No more 30% conversion gaps. Visitor journey anon · cmt_8f2 1. Google · Organic · cometly attribution Day 1 - / +0s - /pricing +42s 2. Instagram Ads · Trial RT · click Day 4 - /features +0s - /pricing +1m 18s ### Native Stripe revenue Trial signups, paid conversions, MRR, expansion, refunds, and churn flow into Cometly directly from Stripe, so every report ties back to GAAP revenue. Ad Metrics +5% 13,700 Revenue By Source - Facebook $25K - Google $32K - LinkedIn $22K - Meta $13K Ad Revenue 28d $122K 194% ROI ### Eight attribution models First-touch, last-touch, last non-direct, source-specific, linear, linear paid, and U-shaped. Compare side by side to spot under-credited channels. Attribution model switch - Last Touch · Source Specific - First Touch · Source Specific Active - Linear Paid ### Multi-touch on every system Touchpoints from the Comet Pixel, server-side events, ad platforms, CRM lifecycle changes, and Stripe revenue, all stitched into one journey. ### Conversion API Send paying-customer events back to Meta, Google, LinkedIn, TikTok via server-side CAPI. Match quality typically hits 9.3 / 10, far above manual setups. Server-side CAPI 9.3 / 10 match Meta Purchase +182 Google Conversion +148 LinkedIn Sale +96 ### Pipeline attribution Map ad spend to HubSpot or Salesforce lifecycle stages (MQL, SQL, demo booked, opp, closed-won) at the campaign and individual ad level. Synced to ad platforms live · - signup via Stripe - start.trial via Stripe - deal.created via HubSpot - closed.won via HubSpot ### Account journeys B2B buying committees treated as a single account, not separate leads. Every touch across every contact credited back to the originating ad. N Northwind, Inc. 3 contacts · 27 touches $48K ARR 1. Closed Won MR Maria R. 2. Demo Booked JL James L. 3. Pricing visit JL James L. 4. Ad Click AK Amy K. ### AI ads command center Pause, scale, or rebalance every campaign across every ad platform in one place. AI surfaces high-performing ads grounded in your real revenue data. Campaigns Ad Sets Ads AI scaling 2 On Campaign ROAS - Demo requests · ICP 5.4× - Demand gen · mid-mkt 4.1× - Non-brand search · US 1.6× Scale Demo requests +25% Apply ### AI Chat for ads data Ask anything in plain English. "Which Meta campaigns dropped trial conversion last week?" Answers cite the underlying campaigns and run in seconds. Agent Top 3 reasons new MRR slowed this month? Based on $312K closed-won: 1. 1. Branded search slowed 2. 2. Meta CPM spike 3. 3. Demo-to-paid leak Ask anything… Standard ### Audiences from Stripe LTV Build look-alikes off your highest-LTV customers and sync to Meta, Google, LinkedIn, and TikTok. The algorithms learn from buyers, not browsers. Live audiences synced ICP look-alikes 12,418 Closed-won 90d 1,742 Trial · churned 3,214 Synced to ### Reports straight to Slack AI-generated daily, weekly, and monthly digests. Pipeline by source, top movers, spend anomalies, delivered to Slack with AI commentary on what changed. Works with your stack ## Plugs into your entire revenue stack Cometly connects to the systems your team already runs on (Stripe, your CRM, every paid ad platform, schedulers, and your warehouse) and stitches everything into one source of attribution truth. Your connected stack - Stripe Revenue, MRR, LTV, churn Live - HubSpot / Salesforce Lifecycle stages + deals Live - Meta Ads Conversions API + audiences Live - Google Ads Enhanced conversions + offline import Live - LinkedIn Ads Conversions API for ABM Live - TikTok / Microsoft Events API + UET Live - Calendly / OnceHub Demo bookings (UTMs preserved) Live - Snowflake / BigQuery Warehouse export (Enterprise) Live - Slack AI digests + alerts Live Connect once via OAuth. Cometly manages campaigns across every platform. “Better ad targeting. Better funnel insights. Better CPA control. We've scaled our ad spend 40% since implementing Cometly and it's definitely one of the tools in our tech stack that's given us the confidence to do so.” Jonathan Ronzio · Co-founder & CMO, Trainual FAQ ## Marketing attribution software: definitions, models, and how Cometly fits Windows, CRM coverage, CAPI uplift, pricing tiers, and the 60-day opt-out window. Book a live walkthrough on your revenue and ad accounts. Talk to sales → What is marketing attribution software? Marketing attribution software tracks every touchpoint in the customer journey (ad clicks, page visits, form fills, demos, trials, and purchases), then assigns credit to each touch when a customer converts. The goal is to know which marketing investments actually drove revenue, so you can spend more on what works and stop spending on what doesn't. How is Cometly different from GA4 and Meta's reporting? GA4 and Meta both lose 30–50% of conversions to ad blockers, iOS privacy, and cross-device drop-off, and each platform has an incentive to over-report its own performance. Cometly is cookieless, server-side, and reconciles back to Stripe so the numbers actually match revenue. Do we need engineers to set Cometly up? No. The Comet Pixel is one script tag. OAuth handles Stripe, your CRM, and every ad platform. Most teams are tracking real data inside hours. Engineers only get involved for custom Salesforce triggers (about half a day of work). Which attribution models does Cometly support? Eight: first-touch, last-touch, last non-direct, first-touch source-specific, last-touch source-specific, linear, linear paid, and U-shaped. Switch models retroactively in the Report Builder. Most teams pick one primary model and 1–2 sanity-check models. What attribution windows does Cometly support? 1 day, 7 day, 14 day, 30 day, 60 day, 90 day, and Lifetime (LTV). Short e-commerce cycles usually run on 1–7 day windows. B2B SaaS typically picks 30–90 day or lifetime so multi-month deals stay attributed. Does Cometly work with HubSpot and Salesforce? Yes, both, with two-way sync. We pull lifecycle stages, deals, and revenue, and push enriched attribution data back. No rip-and-replace of your CRM. How does Conversion API improve ad performance? Server-side CAPI sends conversions to Meta, Google, and LinkedIn with hashed email, phone, IP, user agent, click IDs, and CRM properties. Match quality jumps from a typical 4–5 / 10 to 9.3 / 10. Higher match quality = better optimization, better look-alikes, lower CAC. What does Cometly cost? Cometly offers two plans: Core (everything a B2B SaaS revenue team needs to attribute pipeline and revenue) and Enterprise (advanced security, scale, warehouse export, MCP, and dedicated support). Pricing is usage-based and tailored to your existing website sessions and ad spend. We size your tier in the demo and quote pricing live — see /pricing for the current breakdown. What if it doesn't work for our team? Core ships with a 60-day commitment-free opt-out. We'd rather you leave than carry a customer who isn't getting value. ## Marketing attribution, finally tied to revenue. Book a live walkthrough 30 minutes. Real data. We'll connect Stripe, your CRM, and your ad platforms in the call and show you which campaigns are actually paying for themselves.