---
title: "Northbeam Alternative for B2B SaaS | Cometly"
description: "Northbeam is a marketing intelligence platform with multi-touch attribution, MMM, and incrementality for ecommerce brands. Cometly is attribution built for sales-led B2B SaaS funnels, with company-level journeys, native HubSpot and Salesforce sync, Stripe revenue, and Conversion API. Compare side by side."
source: "https://www.cometly.com/northbeam-alternative"
---

# The Northbeam alternative built for sales-led SaaS funnels

Northbeam is a marketing intelligence platform for brands, combining multi-touch attribution, media mix modeling, incrementality, creative analytics, and profit benchmarks across 20+ ad and retail platforms. Cometly is built for B2B SaaS teams whose funnel runs on booked demos, sales calls, and CRM stages, with company-level journeys and native HubSpot and Salesforce sync.

**Northbeam:** Marketing intelligence platform for profitable growth: multi-touch attribution, MMM, incrementality, and creative analytics for brands.

## Why teams switch

### Built around demos, calls, and CRM stages

Booked demos, attended calls, MQL, SQL, opportunity, and closed-won flow in natively from HubSpot, Salesforce, Close, Attio, HighLevel, Pipedrive, and Calendly, and each stage is attributed to the campaign that started it.

### Company-level attribution built in

Account Journeys roll every contact at an account into one timeline, so buying committees are attributed as one account and channels get credit for moving the whole deal.

### Stripe subscription revenue per campaign

Payments, subscriptions, trials, and refunds tied to source, so you see MRR, expansion, churn, and LTV by campaign.

### Conversion API with 9.3 / 10 match quality

14+ parameters per event so Meta, Google, LinkedIn, and TikTok optimize toward demos and closed-won deals.

## Cometly vs Northbeam at a glance

The two platforms are built for different funnels. Here is how each lines up across the capabilities sales-led SaaS teams care about most.

| Capability | Northbeam | Cometly |
| --- | --- | --- |
| Positioning | Marketing intelligence platform for profitable growth — Multi-touch attribution, MMM Plus, incrementality, creative analytics, and profit benchmarks for brands. | Attribution for sales-led B2B SaaS — Demos, calls, CRM stages, and Stripe revenue tied to every ad and channel. |
| Multi-touch attribution | Multi-touch attribution with clicks plus deterministic views — Alongside MMM Plus and incrementality measurement. | Eight models, switchable on the fly — Attribution windows from 1 day to lifetime, cross-device fingerprint stitching. |
| Company-level (account) attribution | Product Analytics and Profit Benchmarks for brands | Account Journeys: every contact at an account in one timeline — See the buying committee and credit the channels that moved the account. |
| CRM integration | Ad, retail, and email platform integrations — Amazon Ads, Klaviyo, The Trade Desk, Criteo, and more. | Native, two-way HubSpot and Salesforce sync — Plus Close, Attio, HighLevel, and Pipedrive, with attribution fields written back to records. |
| Stripe / subscription revenue per campaign | Revenue and profit benchmarks for ecommerce brands | Native Stripe, Paddle, and Chargebee — MRR, expansion, churn, and LTV by campaign. |
| Conversion API to ad platforms | Measurement across 20+ ad and retail platforms | 9.3 / 10 match quality on Meta CAPI — 14+ parameters per event across Meta, Google, LinkedIn, and TikTok. |
| Creative and incrementality analytics | Creative Analytics, Incrementality, and Northbeam Apex | Ad-level attribution with cost per demo and cost per deal — Plus an in-app ads manager to act on it. |
| Pricing model | Published plans from $1,500/mo, priced by pageview volume | Tiered plans on /pricing |

## When Northbeam is the right fit

If you are an ecommerce or Shopify brand that wants attribution, media mix modeling, incrementality, and creative analytics in one place across a wide set of ad and retail platforms, Northbeam is built for exactly that. Cometly is the better match when your funnel is sales-led, with demos, calls, and CRM stages on HubSpot or Salesforce, and you want company-level journeys and Stripe revenue attributed by campaign.

## Customer

> Better ad targeting. Better funnel insights. Better CPA control. We've scaled our ad spend 40% since implementing Cometly and it's definitely one of the tools in our tech stack that's given us the confidence to do so.
>
> — Jonathan Ronzio, Co-founder & CMO, Trainual

## Frequently asked questions

### Does Cometly attribute at the company level?

Yes. Account Journeys merge every contact at an account into one chronological timeline, so multi-person buying committees are attributed as one account, and revenue is credited to the ads, content, and reps that actually moved the deal.

### Does Cometly work for D2C / ecommerce?

Cometly is built and positioned for B2B SaaS attribution. The SKU and merchandising analytics that pure D2C tools focus on aren't our priority. If you primarily need product affinity and COGS analytics, a D2C-specialist tool will be a better fit.

### Can Cometly track a long B2B sales cycle?

Yes. Cometly supports attribution windows from 1 day to lifetime LTV, with deep HubSpot and Salesforce integration so deals that take 30, 60, or 180 days to close stay attributed back to the campaigns that started them.

### How does Cometly price?

Two plans (Core and Enterprise), usage-based and tailored to your existing website sessions and ad spend. Quote-on-request with the full feature list and tier structure on /pricing.

### Will I lose the data I have today?

Cometly captures data going forward. Historical journeys can't be back-filled because our pixel needs to be live to record them. Most teams run Cometly in parallel for 2 to 4 weeks so they can compare numbers side by side before fully switching over.