--- title: "Pay Per Click Software | Cometly" description: "Track ad performance and prove ROI with Cometly, the leading marketing attribution software. Gain real-time insights to optimize campaigns and drive growth." source: "https://www.cometly.com/pay-per-click" --- PPC Software # Pay-per-click that pays for itself Connect every PPC dollar to revenue. Cometly unifies Google Ads, Microsoft Ads, Meta, LinkedIn, and TikTok with Stripe and your CRM, then feeds the algorithms back with enriched, revenue-grounded conversion events. Get started What teams gain ad return lift at ClickFunnels +31% Meta CAPI match score 9.3 / 10 ad platforms unified 8+ spreadsheets needed 0 cometly · ppc command center Google Ads $28.4k Microsoft $9.4k Meta $18.6k LinkedIn $22.1k TikTok $6.2k Reddit $3.1k Total spend $87,640 +8.2% Stripe revenue $254,810 +24.6% Blended ROAS 2.91× +0.42× Blended CAC $412 −12.8% Campaign Spend Convs Revenue ROAS Action - Search · Branded Exact Search · USA $8,420 184 $48,210 5.7× Scale - PMax · Free Trial Performance Max $6,140 97 $22,890 3.7× Hold - Search · Competitor Search · NA + EU $3,210 62 $14,310 4.5× Scale - ABM · Tier 1 Accounts Sponsored Content $11,640 41 $31,540 2.7× Hold - Trial Retargeting · 7d Conversions · Lookalike 1% $5,280 78 $11,420 2.2× Pause AI suggests scaling the Branded Exact + Competitor Search winners and pausing Meta · Trial RT · 7d (ROAS slid below 2.5×). Apply 2 changes What you actually get ## One PPC dashboard. Every channel. Every metric ### Unified PPC reporting Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Reddit, Snapchat, and Pinterest — all in one place with consistent definitions for spend, clicks, conversions, and revenue. ### Ad-level attribution Spend, clicks, conversions, and revenue at the campaign, ad set, and individual ad level. Pause the dogs, scale the winners — based on revenue, not just CTR. ### Search-term & keyword reporting Drill into Google Ads and Microsoft Ads search terms tied to actual revenue, not just clicks or assisted conversions. Surface negative-keyword candidates automatically. ### Conversion API across platforms Server-side conversion events to Google (enhanced conversions + offline import), Meta CAPI, LinkedIn CAPI, TikTok Events API, Microsoft UET — all from one config. Server-side CAPI 9.3 / 10 match Meta Purchase +182 Google Conversion +148 LinkedIn Sale +96 ### PPC budget rebalancing AI Ads Manager surfaces which campaigns to scale, throttle, or pause based on Stripe revenue and pipeline. Apply changes inline without leaving Cometly. Campaigns Ad Sets Ads AI scaling 2 On Campaign ROAS - Demo requests · ICP 5.4× - Demand gen · mid-mkt 4.1× - Non-brand search · US 1.6× Scale Demo requests +25% Apply ### Audience syncing Build look-alikes off your highest-LTV customers and sync to Google Customer Match, Meta Custom Audiences, LinkedIn Matched Audiences, and Microsoft UET lists. Live audiences synced ICP look-alikes 12,418 Closed-won 90d 1,742 Trial · churned 3,214 Synced to ### ROAS, CAC, LTV by ad Stripe-attributed ROAS, CAC, LTV, and payback period at the individual ad level. Decide spend based on durable revenue, not first-click conversions. ### Anomaly alerts Cometly watches spend spikes, CPC drift, conversion-rate drops, and audience saturation. Slack and email alerts fire before campaigns become problems. ### PPC competitor & branded splits Slice branded vs. non-branded search, competitor terms, and category terms separately so branded doesn't drown out paid acquisition in last-touch. Attribution model switch - Last Touch · Source Specific - First Touch · Source Specific Active - Linear Paid Works with your stack ## Plugs into every PPC platform Cometly handles paid search, paid social, and paid programmatic from one layer — with consistent reporting and the same Conversion API setup flow across every platform. Your connected stack - Google Ads Search, Performance Max, YouTube Live - Microsoft Ads Bing search + UET conversions Live - Meta Ads Facebook + Instagram + CAPI Live - LinkedIn Ads ABM + Conversions API Live - TikTok Ads Spark + Events API Live - Reddit Ads Conversions API Live - Snapchat Ads CAPI Live - Pinterest Ads Conversions API Live Connect once via OAuth. Cometly manages campaigns across every platform. FAQ ## PPC-specific questions: search, PMax, Microsoft, and cross-platform ROAS Offline conversions, branded splits, anomaly surfacing, and when write actions make sense. Book a demo across your search and social accounts. Talk to sales → How is Cometly different from Google Ads + Meta Ads Manager? Google and Meta both over-report their own performance — each platform sees only its own clicks and assumes credit for conversions that other channels actually drove. Cometly unifies them, reconciles against Stripe revenue, and feeds clean conversion data back to each platform so the algorithms optimize on truth. Do you support Google Ads offline conversion import? Yes — and enhanced conversions, server-side. Cometly maps your Stripe customers (or HubSpot / Salesforce closed-won deals) into Google Ads offline conversion events. Match rates typically run higher than manual GCLID imports. Do you support Microsoft (Bing) Ads? Yes. Cometly connects to Microsoft Advertising for spend, clicks, and UET-based offline conversions. Reports sit side by side with Google Ads so you can compare search performance across both networks. Can I run negative-keyword reporting? Yes. Cometly surfaces Google Ads and Microsoft Ads search terms that drove clicks but no revenue — sorted by wasted spend. Most teams find $1–3k/month of negative-keyword candidates the first time they run the report. What about Performance Max? Performance Max obscures asset-level data by design, but Cometly captures spend, conversions, and revenue at the campaign and asset-group level — and feeds revenue-grounded conversions back via enhanced conversions so the algorithm learns from your real customers. Can the AI Ads Manager pause campaigns? Yes, on plans that enable write access. Pause, scale, or adjust budgets across every connected ad platform without leaving Cometly. All actions are logged and reversible. ## Make every PPC dollar measurable. Then make it earn its keep Book a 30-minute demo. We'll connect Google, Microsoft, Meta, and LinkedIn live, reconcile last quarter's spend against Stripe, and show you exactly where revenue is hiding.