--- title: "AI Ads Manager | Cometly" description: "Manage every ad platform from one place. Cometly's AI Ads Manager surfaces wasted spend, top performers, and creative to scale — automatically." source: "https://www.cometly.com/platform/ai-ads-manager" --- Platform / AI Ads Manager # AI Ads Manager. Built for media buyers Manage Meta, TikTok, LinkedIn, Microsoft, Reddit, and Taboola from one console — pause under-performers, scale winners, and chat with an AI ads analyst that reads your real attribution data inline. Get started What you actually get ## Insight + action. Same surface ### Chat AI about your ads Ask Agent anything about your ads, performance, or strategy — and get instant answers your whole team can use to stay aligned and take action. Backed by real attribution data, not generic playbooks. AI Ads Analyst Live ad data Why did Meta ROAS drop last week? Acquisition NA — last 7d: - Meta CPM +38% - Meta ROAS −1.4× - TikTok ROAS +0.9× Suggest: shift $4.8K/wk Meta → TikTok Trial Push. ### Manage & optimize ads Manage budgets, pause under-performers, and scale winners directly from Cometly without switching ad platforms. Bulk actions push to Meta, TikTok, LinkedIn, Microsoft, Reddit, and Taboola in real time. Campaigns Ad Sets Ads Daily budgets On Campaign Status Budget - Demo pipeline · ICP paused $500 (daily) - Demand gen · mid-market paused $750 (daily) Edit budgets - NB search · SaaS · US paused $182 (daily) - Warm trials · remarketing active $240 (daily) ### Unified ad view See performance across all your ad platforms in one dashboard and compare results with consistent attribution. Eliminate platform-hopping and learn how messaging performs across channels. Ads Manager All accounts · one table 30d · FT Accounts Campaigns Ads Account Spend ROAS Pipe - Meta · Acquisition NA $48.2K 4.6× $221K - Google · Brand + NB $31.7K 3.9× $124K - LinkedIn · Demand gen $22.1K 5.1× $112K - TikTok · Trials $9.4K 2.2× $21K ### Multi-touch attribution models Easily switch between First Touch, Last Touch, Linear, U-Shaped, and source-specific models, plus conversion windows. Tailor reports to your actual sales cycle without re-running anything. Attribution model switch - Last Touch · Source Specific - First Touch · Source Specific Active - Linear Paid ### Optimize on the right outcome Switch campaign objectives from "trial start" to "new customer" or "closed-won" — the algorithm starts finding more buyers, not more browsers. Cometly's enriched events typically hit 9.3 / 10 match quality on Meta. Synced to ad platforms live · - signup via Stripe - start.trial via Stripe - deal.created via HubSpot - closed.won via HubSpot ### AI Recommendations Cometly gives you data-backed suggestions to scale, pause, or reallocate based on what's really working. Know exactly which ads to scale, pause, or test next. Get budget recommendations based on real performance. Uncover hidden opportunities across creatives and audiences. Recommendations Keep campaign running Pause what's not working Scale budget on top performer USD $120.00 Change from $50/day → $120/day Cancel Save Your personal AI ad optimization strategist. Discover what's working and what's not — with AI recommendations to optimize spend, creatives, and targeting, grounded in your real attribution data. - Make smarter decisions faster Accurate conversion data, every chat — no exporting CSVs or wrangling spreadsheets. - Save time analyzing performance Ask in English; the AI does the SQL, the cohorting, and the comparison for you. - Ask anything about your ads Why did Meta CPL jump? Which creative drives the best LTV-360? What should I pause? Learn more about AI Chat ai chat · ads analyst Reading live data Analyze my data and help me find winning ad creative. Thinking Creatives 142 Spend, 30d $184K ROAS · top 6.4× Ask any question about your ad data Standard Why did Meta CPL jump last week? Top creative by LTV-360 Which campaigns to pause? Manage & Optimize Ads ### Pause, scale, and rebalance — in one click Manage budgets, pause under-performers, and scale winners directly from Cometly without switching ad platforms. Every change is grounded in attribution context shown inline. - Cross-platform controls Push pauses and budget changes to Meta, TikTok, LinkedIn, Microsoft, Reddit, and Taboola in real time. - Attribution inline ROAS, CAC, and pipeline next to every ad — decide and act in the same view. - Bulk actions Pause everything below a ROAS threshold, scale everything above another, and rebalance budget in one move. See it on the Scale page ads manager · cometly My Meta Ad Account Search or filter Campaigns Ad Sets Ads New Chat (1) Attribution Model Attribution Window On/Off Campaign Name Delivery Budget - Demo requests — NA, UK & EU | ICP Daily Breakdown paused $500.00 (daily) - Demand gen — LinkedIn · mid-market paused Edit Budgets $750.00 (daily) - Instagram — trials, warm SaaS paused $182.00 (daily) - Paid search — non-brand SaaS · US paused $110.00 (daily) - Retargeting — product pages · Meta paused $112.00 (daily) - Lifecycle — churn win-back · LinkedIn paused $185.00 (daily) Unified Ad View ### All of your ad platforms in one clear view See every campaign, ad, and account from Meta, Google, TikTok, LinkedIn, and more — all in one unified dashboard. No more switching between platforms or comparing apples to oranges. - Eliminate platform-hopping Every account, every campaign, every ad — side-by-side without 6 browser tabs open. - Compare performance across accounts Same attribution model and lookback window applied everywhere, so comparisons are fair. - Learn how messaging performs Spot which creative themes carry across platforms and which only land in one channel. Learn about Dashboards ads · cross-platform view Select Ad Accounts Objectives: Default Column: Purchase Metrics Name Amount Spent Leads Purchases - Meta · Acquisition NA View in Ads Manager $18,234.14 2,779 1,139 - TikTok · Trial Push View in Ads Manager $7,168.98 1,723 182 - Meta · Retarget 30d View in Ads Manager $83.72 9 0 - Meta · ABM US View in Ads Manager $68.01 3 0 - Google · Branded Search View in Ads Manager $15,238.09 2,501 734 - Meta · Look-alike LTV View in Ads Manager $972.52 234 57 Attribution ### Multi-touch attribution models & windows Easily switch between attribution models (First Touch, Last Touch, Linear, U-Shaped, etc.) and conversion windows. Reports, audiences, and AI suggestions all respect the lens you pick. - View data from new angles Spot hidden value the default model is hiding from you. - See how models shift credit Compare First Touch vs Linear vs U-Shaped against the same revenue — instantly. - Tailor reports to your cycle Match the attribution window to your actual sales cycle, from 7 days to 365. Learn about Attribution attribution · model & window Active model First Touch · 28-day window - View data from new angles to spot hidden value - See how attribution models shift credit and impact decisions - Tailor reports to match your sales cycle and journey Attribution Model - First Touch - Last Touch - First Touch, Source Specific - Last Touch, Source Specific - Linear - Linear Paid - U-Shaped - Last Non-Direct Touch Works with your stack ## Acts across every ad platform you run AI Ads Manager works natively with the ad platforms B2B SaaS teams use most. Connect once via OAuth, no per-action API setup needed. Your connected stack - Meta Ads Pause + scale + budget changes Live - Google Ads Tracking + attribution (controls in Google — API limitation) Live - LinkedIn Ads Campaign management for ABM Live - TikTok Ads Pause + budget changes Live - Microsoft Ads Bing campaign management Live - Reddit Ads Pause + budget changes Live - Taboola Pause + budget changes Live Connect once via OAuth. Cometly manages campaigns across every platform. FAQ ## AI Ads Manager and attribution-driven controls: common questions What's automated vs what stays in Meta or Google, how recommendations map to ROAS, and how fast changes propagate. Book a demo and we'll walk a live campaign example. Talk to sales → How do AI recommendations work? Cometly continuously analyzes your campaigns against your real attribution data. When a campaign falls below a threshold (low ROAS, low conversion rate, high CAC), it surfaces the issue with a suggested action you can accept or reject — and the same data powers Chat AI when you ask it questions in plain English. What can I ask Chat AI? Anything tied to your ads, performance, or strategy. "Which creatives have the best LTV-360 ROAS?" "Why did Meta CPL jump last week?" "What should I pause this morning?" The AI reads your live workspace data — not generic best practices — and shows its sources. Will this replace Meta Ads Manager? No, they work alongside. Most paid teams use Meta Ads Manager for tactical changes (creative tweaks, audience setup) and Cometly for attribution-driven decisions (what to pause, what to scale, what to optimize on). Can I control Google Ads from Cometly? Tracking and attribution: yes. Budget changes and pause toggles: no — Google's ad API doesn't expose those controls, so you'll still make those changes inside Google Ads itself. Google tends to be a less day-to-day platform anyway, so most teams don't miss having it here. How fast do changes take effect? Changes you make in Cometly push to the ad platforms immediately for Meta, TikTok, LinkedIn, Microsoft, Reddit, and Taboola. We'll demo this live by adjusting a Meta campaign budget and watching it update in Meta Ads Manager in real time. Google changes happen in Google directly. Do attribution model changes affect AI suggestions? Yes — that's the point. Switch from Last Touch to First Touch (or Linear, U-Shaped, or a source-specific model) and the AI re-ranks what to pause and scale based on the new lens. Same for any reports and audiences you've already built. Who typically uses AI Ads Manager? Performance marketers and demand-gen leads use it daily. Heads of Growth review it weekly. Founders and CMOs check the audit trail and AI suggestions for confidence in the team's decisions. ## Reporting + acting. Same surface, same loop Reporting and acting in one loop — spot underperforming campaigns, get AI recommendations, and push budget shifts back to Meta, Google, and LinkedIn without leaving the platform.