--- title: "Audiences | Cometly" description: "Build high-intent audiences from real customer data and sync them to every ad platform. Improve match quality and drive better ROAS with Cometly." source: "https://www.cometly.com/platform/audiences" --- Platform / Audiences # Send your best to every ad platform Sync your highest-LTV customers, ICP segments, and closed-won accounts, so Meta, Google, and LinkedIn find more of your best buyers, not more form-fillers. Get started Audience Engine · Precision targeting +50% match Live Seed audience 412 customers Highest-LTV customers Pulled from Stripe + CRM ICP only Cometly enrichment - Hashed email + phone - First-party IP signal - Mobile ad IDs (when available) - Suppress current customers +50% Synced look-alikes · live Refreshes daily Meta look-alike 1% · LTV-weighted Match 9.3 / 10 Google customer match Customer match audience Match 8.7 / 10 LinkedIn matched ABM target accounts Match 8.1 / 10 Look-alikes seeded from real closed-won, not pixel events. Open audience What you actually get ## Audiences from what actually matters ### Look-alikes from closed-won Seed Meta and LinkedIn look-alikes with your highest-LTV customers, pulled from Stripe and your CRM. Refreshed daily. Seed · top-LTV Meta 1% look-alike Refreshed daily ### ICP audiences from CRM segments Define audiences by industry, size, plan tier, deal stage, or any custom CRM property. Push to Meta, LinkedIn, Google as targetable lists. ICP filter HubSpot Industry = SaaS ICP fit ≥ 80 MRR ≥ $2K Plan = Pro / Scale Stage = Closed-won Audience size 1,284 Push to Meta · Google · LinkedIn ### Behavioral retargeting Retarget based on real funnel actions — viewed pricing twice, watched a demo, started a trial. Not just any visitor. Funnel signals - Viewed pricing × 2 86 - Watched demo 142 - Started trial 64 Retarget audience · 292 → Meta · Google ### Suppression lists Automatically suppress current customers, recent churners, or job applicants from acquisition campaigns. Stop wasting spend on the wrong people. Suppress from ad spend - Current customers 3,412 - Churned (90d) 184 - Employees + applicants 126 - Open opportunities 92 Saved this month $48,210 ### Multi-platform sync One audience definition, every ad platform. Meta, LinkedIn, Google, TikTok, Microsoft, Reddit, and Taboola. Audiences stay current as new customers and churns flow in automatically. Cometly audience 1 definition Meta Live Google Live LinkedIn Live TikTok Live Microsoft Live Reddit Live ### Match-rate optimization Cometly enriches audience members with hashed email, phone, and IP signals so Meta and Google can match more of them to real users — typically meaningfully higher than uploading a raw email list. Meta match rate Raw email list 52% Cometly enriched 93% Hashed email Phone Company IP signal Match lift +78% FAQ ## Audience sync, seeds, and match rate, without the fluff High-LTV seeds, suppression lists, refresh cadence, and ABM lists on LinkedIn. Book a demo and we'll sketch audiences from your real revenue data. Talk to sales → How are Cometly Audiences different from Meta's native ones? Meta's audiences are seeded by pixel events. Cometly Audiences are seeded by your real revenue and CRM data — high-LTV customers, closed-won accounts, ICP segments. The look-alikes get dramatically better because Meta is learning from real buyers, not form fills. How often do audiences refresh? Cometly keeps audiences current automatically. New customers, churners, and ICP additions flow into the right audiences as Stripe and your CRM update, so the seed data stays fresh without you running anything manually. Can I create suppression lists? Yes. Auto-suppress current customers, recent churners, employees, and job applicants from acquisition campaigns — so you stop wasting spend on people who can't or shouldn't convert. What's match rate optimization? When you push an audience to Meta or Google, only some members match real users on the platform. Cometly enriches each member with hashed email, phone, and IP signals to maximize the match rate — typically much higher than uploading a raw email list, especially on Meta where matching is harder for B2B audiences. Can I build audiences for ABM? Yes. LinkedIn Matched Audiences are perfect for ABM. Define a target-account list in Cometly (from Salesforce or a custom upload) and sync to LinkedIn for company-targeted ads. ## Audiences from real revenue. Not random pixel hits Build look-alikes from your highest-LTV Stripe customers and sync them to Meta, Google, and LinkedIn automatically — so the algorithms chase real revenue, not random pixel hits.