--- title: "Customer Journeys | Cometly" description: "Visualize the complete path your customers take, from first click to closed-won — and use it to optimize ads, content, and the funnel itself." source: "https://www.cometly.com/platform/customer-journeys" --- Platform / Account Journeys # Every touchpoint. End to end See the complete buying journey for every account and every contact, first click, second visit, demo booked, demo attended, deal won, with the people involved on each step. Get started - Purchase $2,900 May 14, 2025 at 1:03 PM - Closed Won - $2,900 May 13, 2025 at 11:03 AM - Page View and 2 other pages May 13, 2025 at 10:48 AM - Ad Click May 13, 2025 at 10:48 AM - Deal Created May 6, 2025 at 2:41 PM - Page View and 2 other pages May 5, 2025 at 2:09 PM - MQL Meeting Booked April 27, 2025 at 8:13 AM - Schedule April 27, 2025 at 8:13 AM - View Content April 27, 2025 at 8:09 AM - Ad Click April 27, 2025 at 8:03 AM What you actually get ## See the path. Click by click ### Chronological touchpoint view Every visit, ad click, page view, form fill, email, and CRM event for a single account or contact, in chronological order. Account · acme.com 5 touches - Ad click Meta · Trial RT Day 1 - Page view /pricing Day 1 - Form fill Demo request Day 3 - Demo attended 30 min · AE Day 7 - Closed-won $48K ARR Day 23 ### Account-level rollups B2B buying committees grouped at the account level. See every contact, every touch, every interaction across the whole company. A acme.com 4 contacts 27 touches - JL VP Eng 8 - MR Director 12 - AK Engineer 4 - PS CTO 3 ### Cross-device stitching Mobile click → desktop demo → email follow-up → in-person meeting. Cometly stitches them into one continuous journey. 1. Purchase $2,900 May 14 2. Closed Won May 13 3. Page View + 2 more May 13 4. Ad Click May 13 5. Ad Click Apr 27 ### Sales-ready summaries AI-generated summary of each account's journey for sales reps. "Here's where they came from and what they cared about." C Sales summary acme.com Came in from a Meta retargeting ad after researching pricing for two weeks. Booked a demo on the third pricing visit and closed 23 days later. Engineering team was the primary evaluator. Meta · Trial RT Pricing visit ×3 Demo · Day 7 Closed-won · $48K ### Filter by deal stage or value Show me all journeys that closed-won above $50K. Show me all journeys that stalled at SQL. Spot patterns instantly. Journey filters 12 match stage = closed-won ARR ≥ $50K channel = Meta - A acme.com Closed-won $92K - G globex.io Closed-won $74K - I initech.co Closed-won $58K ### Identity stitching Anonymous visits become identified the moment a person fills a form, signs in, or shows up in your CRM, all prior touches stitch automatically. Visitor → identified stitched - Anon · /pricing Day 1 - Anon · /docs Day 2 - Anon · Meta click Day 4 - Form fill · jane@acme.com Day 6 - → all prior touches stitched auto Customer Journey ### Real customer journeys, clearly mapped Connect every step of the journey and know which sources mattered, so you can invest in what works. See how a prospect clicked an ad, returned via organic search, and later converted through a direct visit. - Use accurate conversion data to make smarter decisions - Save time analyzing ad performance - Ask any questions related to your ad performance Contacts Accounts Columns Name Stage Revenue - JS John Smith john.smith@acme.com Customer $2,900 - OC Olivia Chen olivia@northwind.io SQL — - MR Marcus Reyes marcus.r@lumen.dev MQL — - PP Priya Patel priya@vertexlabs.com Customer $4,400 - DC Daniel Cohen dcohen@brightline.co Lead — - AK Aisha Khan aisha@parallax.ai MQL — - TÁ Tomás Álvarez tomas@orbit.cx SQL — - SJ Sarah Jones sarah.j@helio.app Customer $1,200 - EW Ethan Wright ethan@fernway.io Lead — Back to Contacts #### John Smith john.smith@acme.com VP Marketing · Acme Filter by: Latest - Closed Won $48,000 ARR - Demo Booked Calendly · 30 min - Pricing Page /pricing · 3 views - Ad Click LinkedIn · Demo CTA Account Journey ### Account journeys, every contact in one view B2B deals are won by buying committees, not individuals. Cometly rolls every contact at an account into a single timeline, so you see the VP who clicked the ad, the director who booked the demo, and the CFO who approved the deal, all in chronological order. - One timeline per account Every contact's touchpoints merged into the order they actually happened. - See the buying committee Roles, titles, and touch counts for every person involved in the deal. - Credit the right channels Attribute revenue back to the ads, content, and reps that actually moved the account. 3 contacts · 27 touches · Closed-won $48,000 ARR Buying committee - JS John Smith VP Marketing 14 - OC Olivia Chen Director, Growth 9 - MR Marcus Reyes CFO 4 Account timeline All contacts - Closed Won $48,000 ARR John Smith May 14 - Demo Attended John Smith + Olivia Chen May 7 - Pricing Page /pricing · 3 views Marcus Reyes May 3 - Ad Click LinkedIn · Demo CTA Olivia Chen Apr 24 FAQ ## Account journeys: identity, stitching, and sales-ready views Anonymous-to-known stitching, how far back timelines go, and rep permissions. Book a demo and we'll open a journey that matches your funnel complexity. Talk to sales → How is this different from HubSpot's contact timeline? HubSpot's timeline shows what happened inside HubSpot. Account Journeys show every touchpoint, paid ads, page views, sessions across devices, emails, demos, deals, stitched into one timeline per account and per contact. Can I see journeys for anonymous visitors? Yes. Anonymous visitors are tracked by fingerprint. When they identify themselves later, all prior anonymous touchpoints get stitched to that identity automatically. Can sales reps see this? Yes. Add sales reps as users with view-only access. Most teams give SDRs and AEs access to journeys for accounts in their pipeline. AI-generated summaries make it scannable in 30 seconds. How far back can I see? As far back as your subscription has been active — Cometly's attribution windows go up to Lifetime, so a click from a year ago can still credit a deal you close tomorrow. Useful when you're running multi-month sales cycles. Can I filter journeys by outcome? Yes. Filter by closed-won, stalled, deal value, lifecycle stage, or any custom CRM property. Build dashboards showing the typical journey shape for your best customers. ## Show the path. Click by click See every account's complete path to revenue — every click, every email, every meeting — stitched across devices and people, so you finally know which touchpoints actually moved the deal.