---
title: "Scale Ads with Cometly"
description: "Use Cometly to find the audiences, creative, and channels worth scaling — and feed every ad platform the data it needs to optimize for revenue."
source: "https://www.cometly.com/platform/scale"
---

Platform / Scale

# Spend smarter on ads

Run every ad platform from one place. Pause low performers, scale winners, and chat with an AI ads analyst that reads your real attribution data — across Meta, TikTok, LinkedIn, Microsoft, Reddit, and Taboola.

Get started

What you actually get

## From insight to action

### AI Ads Manager

Manage Meta, TikTok, LinkedIn, Microsoft, Reddit, and Taboola from one place. Pause low-quality campaigns, scale winners, and adjust budgets — with full attribution context inline.

Campaigns Ad Sets Ads AI scaling 2

On Campaign ROAS

- Demo requests · ICP 5.4×
- Demand gen · mid-mkt 4.1×
- Non-brand search · US 1.6×

Scale Demo requests +25% Apply

### Chat AI about your ads

Ask Agent anything about your ads, performance, or strategy — and get instant answers your whole team can use to stay aligned and take action on real attribution data.

AI Ads Analyst

Live ad data

Why did Meta ROAS drop last week?

Acquisition NA — last 7d:

- Meta CPM +38%
- Meta ROAS −1.4×
- TikTok ROAS +0.9×

Suggest: shift $4.8K/wk Meta → TikTok Trial Push.

### Unified ad view

See every campaign, ad, and account from Meta, Google, TikTok, LinkedIn, and more — all in one dashboard. No more platform-hopping; compare results with consistent attribution.

Ads Manager

All accounts · one table

30d · FT

Accounts Campaigns Ads

Account Spend ROAS Pipe

- Meta · Acquisition NA $48.2K 4.6× $221K
- Google · Brand + NB $31.7K 3.9× $124K
- LinkedIn · Demand gen $22.1K 5.1× $112K
- TikTok · Trials $9.4K 2.2× $21K

### Audiences

Sync your highest-LTV customers, ICP segments, and closed-won accounts to Meta and LinkedIn as look-alike seeds — so the algorithms keep finding more of your best buyers.

Live audiences synced

ICP look-alikes

12,418

Closed-won 90d

1,742

Trial · churned

3,214

Synced to

### Optimize for the right outcome

Switch ad platform optimization from "trial start" or "form submit" to "new customer" or "demo attended." Cometly's enriched events typically hit 9.3 / 10 match quality on Meta — the practical ceiling.

Synced to ad platforms live ·

- signup via Stripe
- start.trial via Stripe
- deal.created via HubSpot
- closed.won via HubSpot

### Multi-touch attribution

Switch between First Touch, Last Touch, Linear, U-Shaped, and source-specific models without re-running anything. Reports, audiences, and AI suggestions all respect the lens you pick.

Attribution model switch

- Last Touch · Source Specific
- First Touch · Source Specific Active
- Linear Paid

Go deeper

## Two surfaces. One feedback loop

AI Ads Manager turns attribution into action across every platform you run. Audiences seed those same algorithms with real revenue, so the loop keeps tightening week over week.

AI Ads Manager

### Run every ad from one place

Pause low-performers, scale winners, and rebalance budget across every ad platform — with attribution context inline. AI suggestions tell you what to do; one click executes it.

- Attribution-aware suggestions Recommendations grounded in LTV ROAS, not just last-click conversions.
- One-click execution Pause and adjust budgets on Meta, TikTok, LinkedIn, Microsoft, Reddit, and Taboola in real time. (Google requires changes in Google Ads — API limitation.)
- Cross-platform pacing See spend, performance, and pipeline across every channel in one view.

Learn about AI Ads Manager

ads manager · cometly

My Meta Ad Account

Search or filter

Campaigns Ad Sets Ads

New Chat (1) Attribution Model Attribution Window

On/Off Campaign Name Delivery Budget

- Demo requests — NA, UK & EU | ICP Daily Breakdown paused $500.00 (daily)
- Demand gen — LinkedIn · mid-market paused Edit Budgets $750.00 (daily)
- Instagram — trials, warm SaaS paused $182.00 (daily)
- Paid search — non-brand SaaS · US paused $110.00 (daily)
- Retargeting — product pages · Meta paused $112.00 (daily)
- Lifecycle — churn win-back · LinkedIn paused $185.00 (daily)

Audiences

### Send your best to every ad platform

Sync your highest-LTV customers, ICP segments, and closed-won accounts — so Meta, Google, and LinkedIn find more of your best buyers, not more form-fillers.

- Seeded on real revenue Look-alikes built from LTV and closed-won, not pixel form fills.
- Refreshed every day New customers, new churns, new ICP fits — algorithms always see the freshest cohort.
- Sync everywhere Meta, Google, LinkedIn, TikTok, Microsoft, Reddit — one config, every platform.

Learn about Audiences

audiences · revenue-seeded

Source segment

LTV > $10K · last 12 months

1,842 customers

Meta

Look-alike · 1.2M

synced

LinkedIn

Matched · 312K

Google

Customer match · 1,842

syncing

TikTok

Look-alike · 940K

FAQ

## Scaling paid with the AI Ads Manager + audiences: what we cover on demos

Cross-platform controls, AI recommendations, audience seed quality, and when to throttle vs scale budget. Book a demo tied to your spend levels and platforms.

Talk to sales →

What does the AI Ads Manager actually do?

It surfaces underperforming ads with full attribution context, suggests what to scale or pause, and lets you act on it in one click. Pause and budget changes flow back to Meta, TikTok, LinkedIn, Microsoft, Reddit, and Taboola in real time.

Can I chat with AI about my ad data?

Yes. Ask anything — "Why did Meta CPL jump last week?", "Which creatives have the best LTV?", "What should I pause?" — and the AI answers from your live attribution data, not generic best practices.

How is the unified ad view different from native dashboards?

Every account from every channel sits in one table, with consistent attribution applied. You compare Meta and Google and LinkedIn campaigns on the same ROAS / LTV lens instead of squinting at three different platforms with three different definitions of 'conversion.'

How are Cometly Audiences different from native Meta audiences?

Cometly audiences are seeded from your real revenue and CRM data, not just pixel events. Meta sees your highest-LTV customers as the seed — not just everyone who filled a form — so look-alikes get dramatically better.

Can I control Google Ads from Cometly?

Tracking and attribution: yes. Budget changes and pause toggles: no — Google's ad API doesn't expose those, so you'll still make those changes inside Google Ads itself. Google tends to be a less day-to-day platform anyway, so most teams don't miss having it in Cometly.

Will this replace Meta Ads Manager?

No, they work alongside. Most paid teams still use Meta Ads Manager for creative work and audience setup, and use Cometly for attribution-driven decisions — what to pause, what to scale, what to optimize on.

Can I optimize ads on closed-won deals?

Yes. Cometly pulls deal data from HubSpot or Salesforce and sends it back to Meta, Google, LinkedIn, TikTok, Microsoft, and Reddit as offline conversions. Your campaigns optimize for actual paying customers, not form fills.

## Knowing isn't scaling. Cometly does both

Turn attribution into action. Audiences built from real revenue, AI recommendations across every channel, and budget moves pushed straight back to the ad platforms.