--- title: "Sync Attribution Data to Your Stack | Cometly" description: "Make every tool smarter with Cometly data — sync enriched attribution to HubSpot, Salesforce, Snowflake, Conversion APIs for every major ad platform, and MCP for AI agents." source: "https://www.cometly.com/platform/sync" --- Platform / Sync # Make every tool smarter with Cometly data Cometly only matters if the rest of your stack acts on it. Stream enriched, attributed revenue into your CRM, warehouse, ad platforms, and AI agents, so sales, finance, paid media, and your LLMs all work off the same source of truth. Where Cometly sends data Meta Google Microsoft LinkedIn TikTok Snowflake Amazon Redshift Conversion API to major ad platforms, plus warehouse-ready export paths through Snowflake and Amazon Redshift. Customer stories ## Real teams getting real outcomes from synced data Two ways better data shows up in the numbers: cleaner signal into ad platforms, and one source of truth across CRM, warehouse, and AI. 9.3 / 10 Meta event match quality > “We've seen a significant boost in performance by leveraging Cometly's direct data feedback to ad platforms, bypassing the need for complex server-side tracking setups.” Aleric Heck Founder & CEO, Keyword Search +40% Ad spend scaled > “Better ad targeting. Better funnel insights. Better CPA control. We've scaled our ad spend 40% since implementing Cometly and it's definitely one of the tools in our tech stack that's given us the confidence to do so.” Jonathan Ronzio Co-founder & CMO, Trainual Why sync matters ## Two ways better data turns into outcomes Feed attributed conversions to your ad platforms so bidding and targeting improve. Pipe the same attribution into your CRM, warehouse, and AI tools so your whole company runs on one story. 1 · Conversion API ### Get better ad results when platforms optimize on more data points Send server-side conversions to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit, and Taboola on the actions that matter: pipeline, bookings, deals, and paying customers. Platforms stop guessing from form fills alone. Without Cometly Match score 4.2 /10 ✓ Purchase Event-only snapshot First name 50% Email 40% IP address 20% User agent 35% Cometly Enriches payload With Cometly 9.3 /10 Same purchase: Cometly sends every parameter it stored for that visitor to the Conversion API. Full Cometly profile payload 100% Phone number Browser ID (fbp) External ID Gender ZIP code Country Last name City State Click ID (fbc) 2 · Into your stack ### See the same attribution in every system your team already uses CRM for sales, warehouse or API for data teams, spreadsheets or BI for finance, Claude or ChatGPT for questions. Same numbers, everywhere people look. - CRM: HubSpot and Salesforce stay aligned with journey and revenue. - Warehouse: Snowflake, BigQuery, Redshift via API or export. - AI: MCP with accurate attribution in Claude, ChatGPT, and Cursor. Lifecycle in · attribution out Connected Cometly → HubSpot Native ingest · OAuth Cometly → Salesforce Native ingest · Apex Cometly → Snowflake via API Cometly → Claude MCP server · live queries How Cometly's Conversion API is different ### Full visitor profiles, not one-off event snapshots Typical CAPI setups only send whatever they knew at click time. Cometly builds a profile per visitor and updates it continuously, so when a conversion fires, platforms get the richest identity and journey context for matching and optimization. - ✓ Real-time profiles. Identity, behavior, and revenue keep updating until the conversion. - ✓ Higher match quality. Teams often reach around 9.3 / 10 on Meta because the payload is complete. - ✓ Optimize on what pays. Send stages and revenue, not only top-of-funnel noise. Match-grade contact record Ready at conversion Sarah Jones contact · usr_8f3c12 14 / 14 fields sarah.jones@acme.io Phone +1 415 555 0142 Sarah Jones San Francisco CA ZIP 94107 US F 73.162.44.18 Chrome 132 · macOS usr_8f3c12 Browser ID fb.1.1726…2a4f Click ID fbclid_AbC…9zQ Conversion API 14 params · server-side Google Ads ### Better data. Better ad performance Send conversions to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit, and Taboola, and lift event match quality from a typical 4 / 10 toward 9.3 / 10 on Meta, so the algorithms optimize on your real funnel instead of thin browser events alone. - 9.3 / 10 match quality on Meta Hashed PII, IP, user agent, and browser ID, well above typical manual setups in the 4 to 5 range. - Seven ad platforms, one config Meta, Google, LinkedIn, TikTok, Microsoft, Reddit, and Taboola from one OAuth and one model of your customer. - Optimize on revenue Send paying customers and downstream stages, not only top-of-funnel forms, so spend trains on what actually closes. Learn about Conversion API capi · match quality Event match quality Typical setup: 4.0 → Cometly: 9.3 healthy - Meta 9.3 / 10 - Google 9.1 / 10 - LinkedIn 9.3 / 10 - TikTok 8.9 / 10 CRM, warehouse & API ### Data out of Cometly, into your stack Push the same attributed pipeline, revenue, and journey fields your team already trusts in Cometly into every downstream system. CRM, warehouse, finance, and BI all read one source of truth, so nobody argues over which export is right and campaigns are judged on real revenue, not vanity touches. - HubSpot & Salesforce native Enriched fields land where reps and RevOps live, so deal context always reflects the ads and touches that actually influenced the opportunity. - Custom CRMs via webhook Pipedrive, Zoho, GoHighLevel, ClickFunnels, or a homegrown CRM—Cometly data still flows in on your events. - Warehouses, APIs, and exports Snowflake, BigQuery, Redshift, or any tool that can pull from Cometly’s API or CSV / Excel. Your team owns cadence, modeling, and where the data lands next. Learn about CRM & warehouse sync sync · crm + warehouse Attributed in Cometly - first_touch_source - attributed_pipeline - ltv_30 / ltv_180 / ltv_360 - cac_payback_days Sync out anywhere Into your stack - CRM & revenue tools · Contact and deal properties your team already uses - Warehouse & BI · Snowflake, BigQuery, Redshift, or any DB downstream - API, webhooks, files · Custom stacks and internal apps on your schedule hubspot Salesforce stripe attio BigQuery Redshift MCP for AI ### Accurate attribution data inside Claude, ChatGPT, and Cursor Hook Cometly into Claude Desktop, ChatGPT, Cursor, or any MCP client so prompts run against the same attribution graph as your dashboards. Public beta today: ask why MRR moved, which campaigns fed closed won, or how CAC is trending, without copying CSVs into a chat window. - Models stay current Agents call Cometly as a tool instead of relying on week-old spreadsheet dumps. - Natural-language answers Pipeline, journeys, LTV, and channel mix surfaced in plain language. - Built for internal teams Support exec reviews, growth standups, and RevOps investigations from one connection. Learn about MCP Claude · Cometly MCP Claude MCP Which campaigns drove the most 360-day LTV from customers over $10K? Querying Cometly through MCP… Here are the top three by attributed LTV-360 for customers above $10K — all from your live workspace data. Campaign Channel LTV-360 ICP_LAL_ABM_v4 $184,400 Retarget_Pricing_30d $78,200 Founders_LinkedIn_Video $50,400 Source: Cometly Ask Claude anything about attribution, pipeline, or LTV… FAQ ## Sync hub FAQs: match quality, MCP, and warehouse paths Which destinations update in real time, how MCP fits, and how data teams export. Book a demo oriented around your downstream systems. Talk to sales → What's match quality? Meta's score (out of 10) for how well your conversion data matches their user graph. Higher means better optimization and stronger lookalike audiences. Cometly customers typically hit 9.3 / 10, near Meta's practical ceiling. Manual CAPI setups often sit around 4 to 5. What's the MCP server? A Model Context Protocol server that lets AI agents like Claude, GPT, Cursor, and custom LLMs query your Cometly attribution data live. It's the same data your dashboards see, available to any MCP-compatible agent. Currently in public beta. How easy is the Cometly API to use? If you have shipped REST integrations before, Cometly's public API should feel approachable: predictable resources for events, contacts, and companies, standard auth, and export paths when you need bigger pulls than a single page of results. Your team can read the guides, copy example requests, and wire jobs on your own schedule without a custom contract or hidden surface area. For the full reference, browse the developer docs. ## The data's captured. Smarter ads, aligned reporting, AI grounded in your numbers Stronger ad match quality, one revenue story across every team, and AI grounded in the same numbers as your dashboards — all from the data Cometly already captures. Get started