---
title: "Unify Marketing Data | Cometly"
description: "Unify ad platform data, CRM data, and product data in one place with Cometly. The single source of truth for marketing attribution and revenue reporting."
source: "https://www.cometly.com/platform/unify"
---

Platform / Unify

# One source of truth for your data

Cometly unifies marketing, sales, and product data into a single connected view of every account, capturing every signal and tying it back to revenue.

Get started

How Cometly connects

Stripe

HubSpot

Salesforce

Pipedrive

Attio

Paddle

HighLevel

Meta

Google

Microsoft

LinkedIn

TikTok

Pulls signals from Stripe, your CRM, and your pixel, then sends paying-customer events back to every ad platform.

What you actually get

## Capture everything. Tie it to revenue

### Comet Pixel

One-line script install. Cookieless, fingerprint-based tracking that survives ad blockers, iOS, and OAuth flows. Tracks every visitor automatically.

Visitor journey anon · cmt_8f2

1. Google · Organic · cometly attribution Day 1
  - / +0s
  - /pricing +42s
2. Instagram Ads · Trial RT · click Day 4
  - /features +0s
  - /pricing +1m 18s

### Server-Side Tracking

First-party server-side events that bypass browser restrictions. Reliable through onboarding, billing, and CRM webhook flows.

Event stream Server-side

Stripe subscription.created

200

HubSpot deal.stage.closed_won

Browser trial.activated

Sign Up Google OAuth

### Multi-Touch Attribution

First-touch, last-touch, linear, U-shaped, and source-specific models. Tie every touchpoint back to pipeline and revenue.

Attribution model switch

- Last Touch · Source Specific
- First Touch · Source Specific Active
- Linear Paid

### Events

Configure an integration once and events automatically flow in after setup. Use webhooks to send events from your SaaS backend or any other platform.

Synced to ad platforms live ·

- signup via Stripe
- start.trial via Stripe
- deal.created via HubSpot
- closed.won via HubSpot

### Identity stitching

Cross-device fingerprint stitching pulls mobile clicks, desktop signups, and email follow-ups into one customer journey.

1. Purchase $2,900 May 14
2. Closed Won May 13
3. Page View + 2 more May 13
4. Ad Click May 13
5. Ad Click Apr 27

### Lifetime attribution windows

Long sales cycles need long memory. Cometly retains attribution data as long as your subscription is active, with attribution windows up to Lifetime, so a click in March can still credit revenue a year later.

Attribution window 3+ years

2023 2024 2025 Today

First click

Q3 ’23

Trial

Q1 ’24

Closed-won

Q4 ’25

Full-funnel accuracy

## See the whole journey. Stand behind every dollar

Recover visits and events platforms lose, keep measurement alive through OAuth and billing, and assign credit across every touch. One stitched customer graph so analytics, CRM sync, and ad optimization finally agree.

Pixel

### One-line script install. Tracks everything

The Comet Pixel is a first-party, cookieless tracker that captures every visitor automatically, and stays alive when iOS, Chrome, and ad blockers break everyone else's.

- First-party, cookieless Lives on your domain. Survives ITP, ad blockers, and OAuth flows.
- Fingerprint-based stitching Cross-device, cross-session identity that doesn't need a cookie or login.
- Catches what Meta Pixel + GA miss First-party fingerprinting picks up iOS, ad-blocked, and cookie-rejected visitors.
- Hosted on your subdomain Serve the script from your domain (for example cdn.yourcompany.com), not a vendor URL, so browsers keep it first-party and conversion APIs get stronger match quality.

Learn about Pixel

app.cometly.com

One-line install

```
<script src="https://cdn.yourdomain.com/p.js" data-id="cmt_b2bsaas" async></script>
```

First-party domain · higher match rate

Session capture

97.4%

Cookieless

Yes

iOS / Safari

OK

visitor.identified fp_8a3f1c

just now

Stitched journey · fp_8a3f1c

1. Purchase $2,900 May 14, 2026 · 1:03 PM
2. Closed Won — $2,900 May 13, 2026 · 11:03 AM
3. Page View and 2 other pages May 13, 2026 · 10:48 AM
4. Ad Click May 13, 2026 · 10:48 AM
5. Deal Created May 6, 2026 · 2:41 PM
6. Page View and 2 other pages May 5, 2026 · 2:09 PM
7. Ad Click Apr 27, 2026 · 8:03 AM

Server-Side Tracking

### Tracking that doesn't break

Cookieless, server-side event tracking that survives ad blockers, iOS, and OAuth flows, so the events that matter most actually arrive.

- Browser-proof events Bypass iOS 14+, Safari ITP, and every ad blocker on the market.
- Reliable through onboarding Through OAuth, magic links, and billing, events fire reliably across every flow.
- Sub-second delivery Events stream to Cometly in milliseconds, not minutes.

Learn about Server-Side Tracking

app.cometly.com · Events Manager

Events Manager

Create Event

Events Conversion API Events Log

- Purchase All Stripe payments Stripe 930 Last received 5 min ago
- First Time Purchase Converted trial in Stripe Stripe 189 Last received 1 hour ago
- Deal Created Deal is created in HubSpot HubSpot 89 Last received 3 hours ago
- Qualified Lead Lifecycle stage changed to MQL HubSpot 1,734 Last received 1 min ago
- Sign Up Webhook on new sign up Webhook 3,093 Last received 1 hour ago

Multi-Touch Attribution

### Tie every touch to revenue

Compare eight attribution models side by side, across windows from 1 day to lifetime. Find the channels under-credited by your default, and the ones that don't deserve credit at all.

- Eight models, one view First touch, last touch, last non-direct, source-specific first or last, linear, linear paid, and U-shaped, all on the same conversion data.
- 1 day → lifetime windows Switch attribution windows on the fly without re-running ETL.
- Credit tied to revenue Every touch links back to pipeline, ARR, and LTV, not just clicks.

Learn about Multi-Touch Attribution

attribution · model comparison

Same conversions, four lenses

Last-touch 100% credit

First-touch 100% credit

Linear 100% credit

U-shaped 100% credit

Google Ads Meta Ads LinkedIn Ads Reddit Ads Google Organic Direct

Events

### Every signup, trial, and Purchase

Cometly auto-captures the events that matter to SaaS (signups, trial starts, paid conversions, upgrades, downgrades, and churn) through native Stripe and CRM integrations. OAuth your stack and choose events in-app; use webhooks or server-side tracking when you need custom product signals.

- Native Stripe + CRM Lifecycle, MRR, and deal events flow in automatically. No webhooks to wire.
- OAuth-first setup Connect Stripe, your CRM, and ad platforms in Cometly and pick the events you trust. Most teams skip custom code; deeper flows can use webhooks or server-side calls when you want them.
- Event taxonomy out of the box trial.started, subscription.created, and deal.closed_won are already normalized.

Learn about Events

events · live feed

Auto-captured · no engineering

live

- trial.started Stripe kara@northwind.io —
- subscription.created Stripe Northwind, Inc. $1,490 MRR
- deal.closed_won HubSpot Northwind, Inc. $17,880 ARR
- plan.upgraded Stripe Acme Co. +$2,400 MRR
- demo.attended Calendly tonia@brightlane.co —

Works with your stack

## Captures every signal in your funnel

Connect Stripe, your CRM, and your ad platforms once. The Comet Pixel captures visits first-party, while billing, CRM, and ad data sync automatically from first click through closed-won.

Your connected stack

- Comet Pixel visitor.identified First-party, cookieless Live
- Stripe subscription.created Subscription + revenue events Live
- HubSpot / Salesforce deal.closed_won Lifecycle + deals Live
- Meta / Google / LinkedIn ad.click Ad spend + clicks Live
- Calendly / OnceHub meeting.booked Demo bookings Live

Connect once via OAuth. Cometly manages campaigns across every platform.

FAQ

## Unifying pixel, server-side, CRM, and revenue: questions we unpack

How touchpoints stitch before attribution runs, what lands where first, and how exports stay reconciled. Book a call tailored to your stack.

Talk to sales →

How is the Comet Pixel different from a Meta Pixel?

The Comet Pixel is first-party (it lives on your domain, not Meta's) and works without third-party cookies. It uses IP, user agent, and device fingerprinting to keep tracking through ad blockers, iOS privacy frameworks, and OAuth flows, where the Meta Pixel typically loses a meaningful chunk of conversions.

Does this replace Mixpanel or PostHog?

No. Mixpanel or PostHog tells you what users do inside your product. Cometly tells you which ad they came from and what they paid. Your CRM runs pipeline and customer relationships. Most B2B SaaS teams run all three.

How long does setup take?

Out of the box, most teams go live the same day once Stripe, their CRM, and ad accounts are connected. More complex or custom events usually take longer depending on how much you want to instrument. Cometly stays flexible: send data through the webhook URL we give you or through our server-side API so you can track what matters to your business. If you want hands-on support, a solutions engineer is available.

What attribution models do you support?

First touch, last touch, last non-direct, source-specific first or last, linear, linear paid, and U-shaped. Compare them side by side on the same underlying data to see which channels your default model under-credits.

How does identity stitching work?

Anonymous visitors get a fingerprint from IP, user agent, and device characteristics. With the Comet Pixel installed, cometToken() exposes a Comet token that ties the browser session to attribution data. Pass it as comet_token when you send events through our API or webhooks so identify moments stitch cleanly, including OAuth signups where automatic form capture does not apply. When visitors identify through a form fill, signup, or login and that token is included server-side, their prior journey stitches to that identity, even across devices and weeks. See the Comet token docs.

## Stitch every touch to revenue. Pixel, CRM, and Stripe in one graph

Every pixel touch, CRM stage, and Stripe charge stitched into one graph — so pipeline and revenue tie back to the real ads that earned them, not platform estimates. Most teams are productive the same day.