--- title: "Ad Platform Optimization | Cometly" description: "Use Cometly's revenue data to feed Meta, Google, TikTok, and LinkedIn cleaner conversion signals — and let their algorithms scale the spend that actually works." source: "https://www.cometly.com/solutions/ad-platform-optimization" --- Solutions / Ad Platform Optimization # Feed Meta and Google better data Send qualified leads, paying customers, and real revenue events back to Meta, Google, and LinkedIn, so the algorithms find more buyers, not more form-fillers. Get started Conversion API · last 24h Match quality, every ad platform Live Platform Coverage Events Score - Meta Great 12,418 9.3 - Google Ads Great 9,204 9.1 - LinkedIn Great 2,180 8.8 - TikTok Great 4,712 8.5 - Microsoft Great 1,365 8.2 - Reddit Great 612 7.6 Enriched with IP · UA · fingerprint · hashed PII +1.4 since last week What you actually get ## “Great” match quality. Real buyers, not form-fillers ### Conversion API to every major platform Server-side CAPI to Meta, Google (Enhanced Conversions), LinkedIn, TikTok, Microsoft, and Reddit. Cookies, ad blockers, and iOS tracking limits don't break the signal. One CAPI · every platform 30,304 / hr Destination Events State - Meta 12.4K Live - Google 9.2K Live - LinkedIn 2.1K Live - TikTok 4.7K Live - Microsoft 1.3K Live - Reddit 612 Live Server-side · dedup with the pixel via shared event ID ### “Great” match quality on Meta Meta rates conversion-data quality on a scale from Poor to Great. Cometly enriches every event with IP, user agent, fingerprint, and hashed PII, so Meta's optimization algorithm trains on signal, not noise. Meta · score breakdown Great · 9.3 Parameter Coverage% - Email (SHA-256) 98% - Phone (SHA-256) 84% - IP + User Agent 100% - Browser fingerprint 96% - External ID 92% 5 parameters sent · top tier on every event ### Optimize on the event that actually pays Switch campaigns from “trial start” to “converted trial” or “demo attended.” We routinely see ads at higher cost-per-lead drive more closed deals than cheap top-of-funnel ones, because cost per lead lies and cost per qualified outcome doesn't. Optimize on the event that pays Meta · 7 sets Event CPL Win-rate State - Trial start $22 3.1% Was - Converted trial $148 18.4% Active Same spend · 4.1× pipeline since the switch ### Audience export, not just inputs Slice any report by source, region, or stage, then export the contact list and push it into Meta or LinkedIn as a custom audience or lookalike seed. Audience export 4 audiences Audience Size Sync - Closed-won · LTV > $5K 2,418 Synced - Lookalike 1% · CW seed 1.2M Synced - Matched · ICP accounts 846 Synced - Web custom · trial paid 612 Synced Slice any report → seed Meta + LinkedIn in one click ### Built-in Ads Manager Toggle Meta ads on/off, adjust Meta budgets, and view full-funnel performance per campaign / ad set / ad from one screen. Google budget control isn't supported yet, and we'll be honest about that. Ads Manager · in-app Meta · Today · Ad Spend Δ Action - AI demo hook · v3 AD-4192 $2.4K +25% Scale - Pricing grid · static AD-4188 $1.1K Hold - Webinar replay · 30s AD-4173 $0.6K −18% Paused Toggle, scale, rebalance. Meta hits in real time ### OAuth in, ready by the end of onboarding Connect ad accounts with a few clicks. For Meta and TikTok, events are created automatically. For Google, LinkedIn, and Microsoft, you create the conversion action in the ad platform and map it in Cometly. OAuth connections 5 / 5 ready Platform Setup - Meta Auto events Auto - TikTok Auto events Auto - Google Ads Mapped 6 / 6 Mapped - LinkedIn Mapped 4 / 4 Mapped - Microsoft Mapped 3 / 3 Mapped OAuth + map · live by end of the onboarding call Per-event rules ### Choose how every event hits Meta. Per event Most Conversion API tools ship one global setting and call it done. Cometly lets you set rules at the event level: which events fire, when they fire, and whether you optimize for match quality or raw volume. No other Conversion API gives you this level of control inside one account. - Only send attributed events Recommended for purchase, demo, and SQL events. Only events Cometly can attribute to a Meta click are sent, with parameters like fbclid intact. Match quality typically lands between 8.0 and 9.3 in Meta Events Manager. - Send all events Sends every occurrence regardless of attribution. Higher volume, lower match quality. Useful for top-of-funnel events where Meta benefits from raw signal. - Do not send Mutes the event entirely. Use it for events the Meta Pixel already covers (like page views) so you never double-feed Meta with the same signal twice. - Mix and match per event Set Purchase to attributed-only, Trial Start to send-all, and Page View to do-not-send in the same account. One global default, fully overridable per event. Explore Conversion API Meta Conversion API Event rules Cometly is the active CAPI Event Rule EMQ Status - Purchase Only send attributed Rec. 9.2 Active - Demo booked Only send attributed 8.7 Active - Free trial start Send all events 7.4 Active - Page view Do not send — Off Set globally, then override per event. Match quality 8.0 – 9.3 on attributed events Works with your stack ## One CAPI for every ad platform you run Cometly maps your CRM stages to the conversion API of every ad platform you advertise on, so the algorithms learn what an actual customer looks like, not what an actual form-fill looks like. Your connected stack - Meta Ads Server events plus audiences with fewer gaps than pixel-only setups Active - Google Ads Enhanced Conversions and offline uploads from your real funnel Active - LinkedIn Ads B2B milestones with the enrichment Cometly attaches by default Active - TikTok Ads Events API with auto event mapping where supported Active - Microsoft Ads Offline wins from search clicks that take weeks to close Active - Reddit Ads Native conversion API for community-led growth Active Connect once via OAuth. Cometly manages campaigns across every platform. FAQ ## Ad platform optimization: CAPI, match quality, and offline wins Which conversion actions to optimize on, mapping CRM stages to Meta/Google, and dedup with legacy pixels. Book a call and we'll pressure-test your signal plan. Talk to sales → What does “match quality” actually mean? Meta scores the conversion data you send through its Conversion API on five tiers: Poor, Okay, Good, Very Good, and Great. The higher the score, the better Meta's optimization can find lookalike buyers. Cometly enriches every event with IP, user agent, fingerprint, and SHA-256 hashed email and phone so events land in the top tier. Does this replace the Meta Pixel? No. The Meta Pixel keeps capturing browser-side events on your site, and Cometly sends the matching server-side events to that same Pixel through Meta's Conversion API. Meta automatically deduplicates the browser and server events using shared identifiers, so nothing is double-counted. One important note: Meta only allows one active Conversion API integration per Pixel, so Cometly becomes the CAPI for that Pixel. Can I optimize on offline events like closed-won deals? Yes. Cometly pulls deal data from HubSpot or Salesforce and sends it back to Meta as Conversion API events and to Google as offline conversion uploads. You can choose to send all events (higher volume) or only attributed events (higher match quality). How long does setup take? For Meta and TikTok, event creation is automatic once you OAuth in. For Google, LinkedIn, and Microsoft, you create the conversion action in the ad platform first, then map it inside Cometly. Most teams have CAPI live during their onboarding call. Will this break our existing tracking? No. Cometly runs alongside your Meta Pixel and Google Tag Manager setups and dedupes events using shared identifiers, so you don't double-count conversions. The Cometly Ads Manager becomes the source of truth for cross-platform reporting. ## Stop training algorithms on bad signals. Send better data. Pay less per customer Send qualified leads, paying customers, and real revenue back to Meta, Google, and LinkedIn, so the algorithms find more of your real buyers and your CAC drops without touching budget.