---
title: "Marketing Attribution for Founders & CMOs | Cometly"
description: "Cometly gives founders and CMOs an honest, revenue-grade picture of marketing — so leadership can make confident calls on where to scale."
source: "https://www.cometly.com/solutions/founders-cmos"
---

Teams / Founders & CMOs

# Marketing numbers your board will trust

Translate every marketing dollar into pipeline, CAC, payback period, and LTV / CAC, the language your CFO and board actually speak.

Get started

Board pack · Q3 · Acme Inc.

The four numbers your board asks for

Reconciled to Stripe revenue · CRM stage data live

Att. model: First Touch Stripe cohorts

Pipeline

+18% QoQ

$4.42M

vs $3.74M target

Blended CAC

−9% QoQ

$612

Board target $675

Payback

−1.1 mo

6.2 mo

Stripe cohort recon

LTV / CAC

+0.6×

5.7×

Year-3 cohort blend

In this pack 6 sections · auto-refreshed nightly

- Pipeline by source $4.42M · 4 channels
- CAC & payback By channel · 90d
- Cohort LTV → Year 3 Stripe cohorts
- Pipeline forecast Next 8 weeks

Next board · auto-export Mon 7:00am

PDF Slack #board-prep CSV → finance@

What you actually get

## Numbers your CFO will defend in the next meeting

### Pipeline by source

Pipeline created and closed-won ARR, tied directly to Stripe revenue and CRM deal data. Broken out by every channel, campaign, and ad.

Pipeline by source $4.42M total

Source Share% Pipeline

- LinkedIn · ABM 38% $1.68M
- Google · brand 27% $1.19M
- Meta · trial RT 21% $928K
- Outbound 14% $619K

HubSpot pipeline · attributed to first-touch source

### Real CAC and payback per channel

True CAC by channel, plus payback period and LTV / CAC by acquisition source. The metrics your board asks about, answered before they ask.

CAC & payback Last 90 days

Channel CAC Payback

- Meta $412 5.2 mo
- Google $518 6.8 mo
- LinkedIn $1,240 8.1 mo
- TikTok $240 4.4 mo

Spend ÷ new logos · months to recover CAC

### Track customer cohorts out to year 3

Follow customer cohorts through year-1, 2, and 3 LTV. Find the channels producing durable revenue, not just first-month signups.

Cohort LTV → Year 3 Stripe cohorts

Q1 ’24 Q2 ’24 Q3 ’24

M0 · Y1 · Y2 · Y3

### Pipeline forecasts and benchmarks

Project pipeline from current spend. Compare your CAC and conversion rates against industry benchmarks, so you walk into board meetings with context.

Pipeline forecast · next 8 wks $1.86M

W1

W2

W3

W4

W5

W6

W7

W8

From today’s spend · 6.4-wk cycle · Stripe + HubSpot

### Board-ready reports in minutes

Pre-built dashboards for QBRs and board updates. Scheduled exports to PDF or Slack so reporting takes minutes, not days.

Scheduled reports Digest on

- Board Board pack · KPI + cohorts 1st · 8am
- Exec Exec update · pipeline + CAC Mon 7am
- Fin Finance recon · CSV → Snowflake Fri 5pm

Mon 8:00 · #board-prep

PDF + Slack + CC finance@

weekly

### Ask anything in plain English

Type questions like “Which channels produced customers with LTV / CAC above 5?” Agent answers in seconds, no analyst required.

Agent · plain English grounded

you

Which channels produced customers with LTV / CAC above 5?

Agent Stripe cohorts

- LinkedIn ABM 7.4×
- Google · brand 6.1×
- Meta · webinar RT 5.3×

Every key total, one place

## Every key event total. One dashboard for the whole company

Spend, signups, MQLs, SQLs, demos booked and attended, opportunities, new customers, ARR, and the headline ratios your CFO will ask about. All rolled up across every channel and ad, every total reconciles back to Stripe revenue and CRM stage data, so you can hand the same view to finance, sales, and the board without rebuilding it.

Founder snapshot · last 90 days

## Every key event total, one place

Spend, funnel volumes, and downstream revenue rolled up across every channel and ad

Att. Model: First Touch Stripe + CRM live

+6%

$284,612

Ad spend

+11%

12.4M

Impressions

+9%

318,492

Clicks

+18%

8,214

Signups

+22%

4,710

MQLs

+14%

1,628

SQLs

+24%

642

Demos booked

+19%

488

Demos attended

+12%

312

Opportunities

+21%

126

New customers

+27%

Closed-won ARR

+31%

$368K

Net new MRR

−9%

Pipeline created

$8.91M

Every total reconciles to Stripe revenue and CRM stage data Export · PDF + Slack · CSV

## Marketing numbers your finance team will actually defend

Every marketing dollar translated into pipeline, CAC, payback, and LTV / CAC, in the same dashboard your finance team and board will actually defend.