--- title: "Full-Funnel Reporting | Cometly" description: "Track every step of the funnel — from first click to closed revenue — with Cometly's full-funnel reporting built for B2B SaaS marketing teams." source: "https://www.cometly.com/solutions/full-funnel-reporting" --- Solutions / Full-Funnel Reporting # From first click to closed-won Every funnel stage in one dashboard: lead, MQL, SQL, demo, opportunity, paid customer, MRR, and LTV. All sliced by source, campaign, or a single ad. Get started Funnel · last 30 days First click → closed-won Live Stage Share Count Step - Visit 12.4K 100% - Lead 7.9K 64% - MQL 4.7K 59% - SQL 2.7K 58% - Demo 1.4K 55% - Closed-won 498 33% Sliced by source · campaign · single ad CW rate 4.0% What you actually get ## One dashboard. Every stage. Every source ### Tracks every stage of your real funnel Lead → MQL → SQL → demo booked → demo attended → opportunity → closed-won → MRR → LTV. Filter any stage by source, campaign, or a single ad. Stage conversion HubSpot stages Stage Share Count - Visit 12.4K - Lead 7.9K - MQL 4.7K - SQL 2.7K - Demo 1.4K - Closed-won 498 Lead → MQL → SQL → demo → opp → won, every step measured ### Build the views your team needs Drag-and-drop dashboards in minutes. Save different views for growth, ops, founders, and agencies, so everyone sees the numbers they care about. Dashboard · Growth view Drag Pipeline / source CAC Payback LTV ROAS Top ads Save per role · Growth · Ops · Founder · Agency ### See the path each account actually took Account Journeys shows every touchpoint per account, end to end. First click, second visit, demo, deal, including every person involved. Account journey · Atlas Inc. 4 people · Touch When - Meta · video ad Day 0 - Google · brand search Day 3 - Demo booked Day 9 - Opportunity created Day 14 - Closed-won · $24K Day 41 Every touch · every person · stitched to the deal ### Stop fighting about which model is right Compare first-touch, last-touch, linear, source-specific, and data-driven attribution side by side. Pick the model that fits each decision. Model compare Same range First touch Last touch - 38% 22% - 22% 31% - 30% 35% 8 models available · 2 shown ### Track customers from month one to year three Group customers by acquisition month and follow them out to year-3 LTV. See which months of ad spend produced the most durable revenue. Cohort retention Stripe cohorts M0 M2 M4 M6 M8 M10 Jan 100 84 78 73 70 68 Feb 100 82 76 71 68 Mar 100 86 79 74 Apr 100 88 82 % active by month · cohort start · Stripe-driven ### Ask anything, get an answer in seconds Type a question in plain English, like “Which Meta campaigns produced our highest-LTV customers last quarter?” Agent generates the report instantly. Agent instant you Which Meta campaigns produced our highest-LTV customers last quarter? Top 3 · LTV Stripe verified - Meta · webinar replay $18.4K - Meta · founder hook v2 $14.1K - Meta · pricing carousel $9.6K Full funnel, one view ## Every step from first visit to new customer Cometly stitches ad spend, web sessions, CRM stages, and Stripe revenue into one funnel, so you can see exactly where prospects drop off and what each step costs. Slice the same funnel by source, campaign, or a single ad in two clicks. Funnel · landing page → closed-won Last 30 days All sources Step 1 Top of funnel Landing page Pixel session start 24,180 All sources % of visits 100.0% Step 2 13.3% Trial started Sign-up complete 3,206 % of visits 13.3% Step 3 15.0% Deal created HubSpot opportunity 482 % of visits 2.0% Step 4 45.2% Closed-won New customer · Stripe 218 $612K ARR % of visits 0.9% Visit → won: 0.9% · 218 customers on $612K ARR Slice by source, campaign, or single ad FAQ ## Full-funnel reporting from first touch to revenue, in plain language Dashboard flexibility, journeys vs spreadsheet exports, Agent guardrails, and warehouse paths. Book a call and we'll consolidate your current tab sprawl. Talk to sales → How customizable are the dashboards? Fully drag-and-drop. Pick metrics, sources, filters, and time windows. Save views per team or per question. Most growth teams build 5–10 saved dashboards in the first week. Can I see the full path a single customer took? Yes. That's what Account Journeys is for. Every visit, ad click, page view, form fill, and CRM event for one account or contact, shown in order. Does Agent need training first? No. Agent is grounded in your live data and the exact same metrics your dashboards use. Type the question; it builds the report. How long until the reports are actually useful? In the first week, you'll have clear top-of-funnel data: which channels, campaigns, and ads are producing visits and qualified leads. Pipeline-to-revenue visibility fills in as your normal sales cycle plays out, with every new stage rolling into the same dashboard as it happens. ## Five tabs. One dashboard. Time to consolidate Every funnel stage (lead, MQL, SQL, demo, opportunity, paid, MRR, LTV) in one dashboard, sliced by source, campaign, or a single ad. No more stitching reports across five tabs.