---
title: "Marketing Attribution for Growth Teams | Cometly"
description: "Cometly is the marketing attribution layer growth teams use to test faster, scale what works, and connect every campaign back to revenue."
source: "https://www.cometly.com/solutions/growth"
---

Teams / Growth & Demand Gen

# Spend smarter. Defend the budget

Cometly gives growth and demand-gen leaders the data to scale what works, cut what doesn't, and prove ROI to leadership, without rebuilding the spreadsheet every Friday.

Get started

## Revenue per ad

Att. Model: First Touch Window · LTM

| Creative | Spend | CW ARR | LTV ROAS |
| --- | --- | --- | --- |
| Video · AI demo hook | $4.2K +12% | $842K +38% | 4.8× +21% |
| Search · pricing intent | $3.1K +6% | $612K +19% | 3.9× +11% |
| Sponsored · founder POV | $2.6K +8% | $418K +24% | 3.2× +14% |
| Static · pricing grid | $2.1K −4% | $210K +6% | 3.1× +8% |
| Carousel · social proof | $1.4K −12% | $86K −9% | 1.6× −18% |

What you actually get

## Lose the spreadsheets. Keep the headcount

### See pipeline and revenue per channel

Pipeline created and closed-won ARR, by source, campaign, and single ad. The numbers your CFO will actually defend.

Pipeline + ARR · per channel Closed-won

Channel Spend CW ARR

### Cost per real outcome

Cost per MQL, SQL, demo attended, opportunity, and paid customer, all sliced by ad. No more cost-per-lead theater.

Cost per real outcome Meta · 30d

Stage Count Cost

- Lead 12,418 $42
- MQL 4,710 $118
- SQL 1,628 $310
- Demo 612 $540
- Closed-won 126 $1,612

Cost per lead · MQL · SQL · demo · paid customer

### Manage every ad campaign in one place

Pause low-quality ads, scale winners, and rebalance, all from inside Cometly. Changes hit Meta and Google in real time.

Pause + scale Realtime to Meta

Ad Action

- Founder hook · v2 AD-4119 Meta +30%
- Pricing carousel AD-4072 Meta +15%
- Generic UGC AD-3998 Meta Paused
- Webinar replay AD-4001 Meta +22%

Changes hit Meta + Google instantly

### Validate ROAS on the right timeline

Track 30, 60, 90-day, and year-1 LTV ROAS. Bring real numbers to board meetings instead of month-1 estimates.

LTV ROAS · windows Stripe cohorts

Channel 90d Y1 Y2 Y3

- Meta 1.7× 2.9× 3.9× 4.9×
- LinkedIn 1.4× 2.7× 4.3× 5.8×
- Google 1.5× 2.5× 3.5× 4.6×

### Teach ad platforms to chase real buyers

Send paid-customer signals back to Meta, Google, LinkedIn, TikTok, Microsoft, and Reddit. Cometly hits Meta's “Great” match quality tier, so the algorithms get smarter every month.

Closed-won → ad platforms Live

Destination Sent · 30d

- Meta CAPI 12,418
- Google Enhanced 9,612
- LinkedIn CAPI 4,210
- TikTok Events 2,118

Shared event IDs · dedup with on-site pixel

### Board-ready reports in minutes

Pipeline, CAC, LTV / CAC, payback period. Exportable, branded, ready for QBRs and investor updates without rework.

QBR · ready to share PDF · Slack

Slide 1

Headline KPIs

Slide 2

Pipeline / source

Slide 3

CAC + payback

Slide 4

LTV by cohort

Slide 5

Top 10 ads

Slide 6

Next-qtr plan

Pre-built board templates · scheduled exports

## Built for growth leaders. Run on numbers you can prove

Scale what's working, kill what isn't, and walk into every QBR with CAC, payback, and ROAS numbers your CFO will actually defend.