---
title: "Cometly for AI SaaS"
description: "Cometly's revenue-grade attribution helps AI SaaS companies turn product-led growth into a measurable, scalable marketing engine."
source: "https://www.cometly.com/solutions/industries/ai-saas"
---

Industries / AI SaaS

# Attribution built for AI SaaS

Track every step from free signup → activation → paid → expansion, across the funky funnel AI SaaS products actually have.

Get started

## Activation Funnel

Att. Model: First Touch Stripe usage · live

Event Funnel share Users Δ 30d

- signup 12,410 +18%
- first_api_call 8,214 +24%
- activated · 3 calls 4,912 +31%
- paywall_hit 2,148 +12%
- paid 612 +44%

Custom server-side events · scales with budget, not user volume $148 / paid user

What you actually get

## Signup, activation, seat expansion. Tied back to revenue

### Track activation, not just signups

Signup → first action → activation → paid in one funnel. See cost per activation by source, not just cost per signup.

Activation · by source Custom events

Source Activation Paid

- Reddit · CAPI 248
- Google · Search 162
- Meta · Trial RT 88

### Follows free → paid → enterprise upgrades

Watch a free user upgrade to paid, then to enterprise. Cometly credits the original ad, even when the upgrade happens 6 months later.

Plan upgrades · cohort Credited 6mo back

Plan Price Share%

- Free $0 100%
- Paid $19 12%
- Team $99 3%
- Enterprise Custom 0.6%

Upgrade credited to the original ad, months later

### Tracks usage-based revenue

Native Stripe handles seats, metered usage, and overages. See revenue per ad, even when your billing isn't a flat subscription.

Usage revenue · per ad Stripe metered

Ad Seats Meter Overage

- Founder hook · v2 124 $8.4K +$1.2K
- Reddit · API demo 86 $4.1K +$840
- Docs · long-form 52 $2.7K +$310

### Reddit Conversion API, first-class

A lot of AI SaaS buyers come through Reddit. Cometly has native Reddit Conversion API, plus Meta, Google, LinkedIn, TikTok, and Microsoft. For X, Quora, or Capterra, we attribute via UTM and custom fields. Spend is added manually since those platforms don't expose it.

Conversion API · channels Reddit first-class

- Reddit CAPI
- Meta CAPI
- Google CAPI
- LinkedIn CAPI
- TikTok CAPI
- Microsoft CAPI

X / Quora / Capterra · UTM + manual spend

### Find the stickiest signup sources

Group signups by acquisition source and track 30, 60, 90-day retention. Discover which channels send users who actually stick around.

Retention · 30 / 60 / 90d By acquisition source

- Reddit 65%
- Google 48%
- Meta 38%

Sticky signups · not vanity sign-up counts

### Pairs with Mixpanel and PostHog

Cometly doesn't replace product analytics. We handle the ad-spend-to-revenue layer. They handle in-product behavior. Use both.

Stack pairing +1 layer

Mixpanel

in-product

Cometly

ad ↔ revenue

PostHog

behavior

We don’t replace product analytics · we close the GTM gap

## From signup to expansion. Attribution that gets your funnel

Track every step from free signup to activation, paid, and expansion, so you can scale the ads producing real product usage and revenue, not just sign-up volume.