--- title: "Cometly for B2B SaaS" description: "Cometly is the marketing attribution platform built for B2B SaaS — connect ad spend to pipeline and ARR, and scale the channels that drive revenue." source: "https://www.cometly.com/solutions/industries/b2b-saas" --- Industries / B2B SaaS # Attribution built for B2B SaaS Triple Whale was built for ecommerce. Cometly was built for subscription businesses from day one: Stripe-native, CRM-aware, and tuned for trial-to-paid conversion and LTV ROAS. Get started B2B SaaS funnel · last 30 days ## Demo → qualified → won CRM-linked Stage Share Count Step Cost - Demo requested 1,240 — $48 - Demo scheduled 612 49% $97 - Demo attended 412 67% $144 - Qualified opportunity 248 60% $239 - Closed-won 38 15% $1,560 Sliced by source · campaign · single ad 38 new customers · $59,280 new MRR What you actually get ## Built around the metrics SaaS teams actually run on ### Tracks every subscription event Trial start, new customer, recurring payment, upgrade, downgrade, churn: all pulled from Stripe automatically. Zero engineering work required. Stripe events · attributed Synced Event Attributed to Δ MRR - checkout.session.completed Founder hook +$99 - subscription.updated Seat upgrade +$200 - invoice.payment_failed Comparison page Δ risk - subscription.deleted Webinar replay −$149 ### Follows long B2B sales cycles First-touch, last-touch, linear, source-specific: every model side by side. Attribution windows from 1 day to Lifetime, with data retained as long as your subscription is active. Models · side by side 3 models Ad First Last Linear - Founder hook $12.2K $8.4K $10.1K - Demo · v3 $6.8K $11.4K $9.0K - Comparison page $3.2K $5.8K $4.4K 8 models available · 3 shown ### MRR, ARR, and LTV, by ad Every campaign and every ad gets a line for new MRR, churn impact, net revenue, and LTV at 30, 60, and 90 days. New MRR · churn · net LTV @ 90d Ad New Churn Net - Founder demo · v2 +$4,280 −$240 $4,040 - Comparison page +$2,150 −$120 $2,030 - Webinar replay +$1,120 −$310 $810 ### Track cohorts out to year 3 Group customers by trial-start month and follow them through year-1, 2, and 3 ROAS. Compare cohorts side by side to spot what's working long-term. Cohort LTV · M0 → M36 Stripe cohorts M0 M6 M12 M18 M24 M36 Jan 100 142 168 182 195 210 Feb 138 161 178 188 Mar 145 174 189 Apr 152 ### Connects to HubSpot and Salesforce Log in once. Lifecycle stages, deals, and opportunities flow into Cometly automatically. Attribution data flows back out to your ad platforms. Lifecycle · HubSpot / Salesforce Stage Share Count - Lead 1,240 - MQL 612 - SQL 248 - Opp 96 - Won 38 ### “Great” match quality on Meta Server-side Conversion API enriches every event with fingerprint and hashed PII, so Meta optimizes for paying customers instead of trial signups. Match quality · Meta CAPI 9.4 Great - Hashed email + phone - Server-side CAPI - Fingerprint enrichment Built for both motions ## PLG. Sales-led. Or both in one workspace Most B2B SaaS companies don't fit cleanly into one motion. Self-serve trials run alongside a sales team chasing enterprise deals. Cometly is one of the few platforms built to model both, side by side, without forcing you to pick. Plug Stripe in for the PLG side, HubSpot or Salesforce in for the sales-led side, and the whole funnel rolls up in one dashboard. PLG ### Self-serve trials and Stripe-driven revenue Pull Stripe events straight in. Cometly attributes every trial, first payment, upgrade, and churn back to the ad that started it, so Meta and Google optimize on paid customers instead of free signups. Ad click Trial start First payment Expansion / churn Trial → paid 18.4% Cost per paid $148 EMQ on CAPI 9.2 - First Payment trigger filters out $0 invoices and trial charges - Initial MRR and recurring ARR attributed separately, side by side - Customer Match audiences built from highest-LTV decile See PLG attribution Sales-Led ### MQL → SQL → demo → closed-won, in HubSpot or Salesforce Stitch ad clicks to lifecycle stages and deal stages in your CRM. Push MQL, SQL, demo-attended, and closed-won events back to Meta, Google, and LinkedIn so the algorithms learn to find more buyers, not more form-fills. Ad click MQL / SQL Demo attended Closed-won Lead → CW 4.1% Lead → CW days 28d Calendly UTMs Fixed - Salesforce custom triggers built by a dedicated solutions engineer - Calendly bookings carry UTMs so demos never land as “direct” - Stage events pushed back to Meta, Google, and LinkedIn via CAPI See sales-led attribution FAQ ## B2B SaaS attribution: PLG, sales-led, and hybrid motions Stage modeling limits, onboarding timelines, minimum spend guidance, and CRM coexistence. Book a call tuned to how you sell today. Talk to sales → Why does B2B SaaS need its own attribution platform? Because the metrics that matter (MRR, ARR, LTV, trial-to-paid, churn) don't exist in ecommerce or general-purpose tools. Most attribution tools cap you at 7 conversion stages and force you to choose between self-serve and sales-assisted. Cometly handles up to 50, so you can model both. Are you built more for PLG or sales-led? Both. PLG teams plug Stripe straight into Cometly. Sales-led teams layer in HubSpot or Salesforce and Calendly. Multiple customers run a hybrid motion in one workspace. See our PLG and Sales-Led pages for the specifics. What's the typical onboarding timeline? PLG teams with Stripe and a clean pixel install are usually live the same week. Sales-led teams pulling HubSpot lifecycle stages take 1–2 weeks. Every plan includes a dedicated onboarding rep who builds the tracking plan with you on a call. Is there a minimum ad spend to make Cometly worth it? For very small budgets, attribution is rarely the bottleneck. Scale your spend first, then come back. B2B SaaS teams running meaningful paid programs across Meta, Google, and LinkedIn typically see clear payback. We'll tell you on the demo if we're not a fit yet. Do I need to migrate off HubSpot or Salesforce? No. Cometly sits alongside your CRM. We pull lifecycle stages and deal stages out, push conversion data back into your ad platforms, and never ask you to rebuild your CRM. Multiple customers describe us as the layer that finally connects HubSpot to Meta correctly. ## Built for SaaS. Used by ClickFunnels, Trainual, Instantly.ai Attribution built for subscription businesses from day one. MRR, ARR, trial-to-paid, expansion, and churn tied back to every ad, every contact, and every account.