---
title: "Cometly for Technology Companies"
description: "Cometly is the attribution and analytics platform for technology companies — unify web + app, push server-side events to every ad network, and scale paid acquisition on real revenue."
source: "https://www.cometly.com/solutions/industries/technology"
---

Industries / Technology

# Attribution built for technology companies

Consumer apps, marketplaces, fintech, and hardware. Cometly ties every ad to installs, signups, purchases, and revenue, across web and app, on every network you spend on.

Get started

## Performance by surface

Web + App unified Last 30 days

Surface Spend ROAS Conv. Δ 30d

- iOS app $48.2K 4.8× 12,480 installs +27%
- Web $36.4K 3.6× 7,820 signups +14%
- Android app $22.1K 2.9× 6,120 installs +8%
- Connected TV $14.6K 0.9× 1,240 lifts −12%

Connected TV ROAS down 12% · reallocate to iOS prospecting Save as dashboard

What you actually get

## Web, iOS, Android. One funnel. Every channel, real ROAS

### Web + app, unified

Track installs, signups, and purchases across iOS, Android, and web on one identity. Stop arguing whether mobile or web 'owns' the user. Cometly stitches the journey end-to-end.

Web + app · one funnel iOS · Android · Web

Surface Volume Share

- iOS app 12,480 installs 86%
- Android app 6,120 installs 54%
- Web 7,820 signups 70%
- Purchases $284K revenue 92%

Same user across iOS, Android, and web · stitched to one identity

### Server-side Conversion API to every network

Native CAPI for Meta, Google, TikTok, Reddit, and Microsoft. iOS 14.5-resilient server-side events so the algorithms learn from real purchases, not lossy browser pixels.

Server-side Conversion API All live

- Meta 8.4K / day
- Google Ads 6.1K / day
- TikTok 3.8K / day
- Reddit 1.2K / day
- Microsoft 640 / day

Server-side events · iOS 14.5 + signal-loss resilient

### LTV by acquisition source

Group users by the ad that brought them in and track day-7, day-30, and day-90 LTV. Find the channels that send users who actually spend, not just sign up.

LTV by acquisition source Day-30 LTV

Source Cohort LTV D-30

- Meta · prospecting $142
- TikTok · UGC $118
- Google · brand $94
- Reddit · subs $58

Tied to Stripe revenue · expansion + churn included

### Multi-touch consumer journeys

Consumer paths aren't one click. Cometly captures TikTok views, Google brand searches, and Meta retargets, then credits every touch on the way to purchase, across devices.

Multi-touch user journey 6 day window

- TikTok UGC View · Day 0 step 1
- Google · brand Click · Day 2 step 2
- Meta retarget Click · Day 5 convert
- Purchase · $128 3 touches credited

### Real ROAS, net of platform fees

Spend pulled live from every ad network and reconciled to actual Stripe revenue. The ROAS number you see is the one your finance team will sign off on.

Top channels · 30d ROAS Net of fees

Channel ROAS Spend ×

- Meta $48.2K 4.8×
- TikTok $22.4K 3.9×
- Google $36.4K 3.4×
- Reddit $8.1K 2.6×

Spend pulled live from ad networks · reconciled to Stripe revenue

### Works with the stack you already run

Plugs into your existing data and analytics stack. Cometly owns the ad-spend-to-revenue layer, so your product analytics keeps the in-product story and the rest of your tools keep doing what they already do.

Works with your stack Plug-and-play

- Your billing Revenue source
- Your CRM Stage data
- Your ad networks Spend + events
- Your product analytics In-product behavior

Cometly handles ad-spend to revenue. Your other tools keep doing their job.

## Better ad results. Built for tech companies that move fast

Unified web + app attribution, server-side Conversion API to every network, and ROAS reconciled to real revenue. Everything you need to scale paid acquisition with confidence.