---
title: "Cometly for Vertical SaaS"
description: "Cometly helps vertical SaaS teams attribute marketing to revenue across long, multi-stakeholder buying cycles — and scale the channels that close."
source: "https://www.cometly.com/solutions/industries/vertical-saas"
---

Industries / Vertical SaaS

# Vertical SaaS. Real ICP attribution

Industry-specific platforms have niche audiences, long sales cycles, and strict ICPs. Cometly maps every ad to qualified leads, demos, and closed-won deals, so you stop wasting spend on the wrong industry.

Get started

## ROAS by ICP Vertical

By ICP vertical Last 90 days

Vertical Spend ROAS Won Δ 90d

- Field service $9.1K 5.9× 22 +34%
- Legal $14.2K 3.4× 18 +12%
- Healthcare $11.8K 2.1× 12 +4%
- Hospitality $6.4K 0.6× 4 −18%

Hospitality CAC 5.7× your average · pause and reallocate Save filter as dashboard

What you actually get

## Built for niche ICPs and long sales cycles

### Track custom qualification events

Define “qualified-by-industry,” “target-account,” or any custom MQL definition. Optimize ads on signals that match your real ICP, not generic form fills.

Custom event composer industry_qualified

Field Match

- industry Legal · Healthcare · Field svc
- company_size >= 25 employees
- country US · CA · UK
- lifecycle MQL

Push to Meta · LinkedIn · Google · CAPI

### Credit the company, not just one contact

Vertical SaaS deals are won by 3–8 people per company. Most tools (Dreamdata, etc.) score each contact separately and lose the rest of the org. Cometly rolls touches up to the company, so a deal closes once, where it belongs.

Buying team · one account Acme Co

Role · Touch Cred.

- VP Ops Demo ad · v2 1×
- IT lead Brand · search 1×
- CFO ROI calculator 1×
- CEO Direct 1×
- Rollup · Acme Co $48,000 · Won

### Built for 6–12 week sales cycles

Attribution windows from 1 day to Lifetime. Data is retained as long as you're a customer, with no “your data expired” surprises 9 months into a cycle.

Sales cycles · weeks 0–12 Lifetime window

- Acme · Legal
- Bolt · Field svc
- Crest · Hospitality

W0 W4 W8 W12

### Find more accounts like your best ones

Sync your closed-won customers as look-alike seeds. Meta and LinkedIn find more accounts that match your highest-LTV wins.

Lookalike seeds · closed-won

Account LTV

- Acme Legal Co $148K
- BoltField Inc $92K
- Crestwood Holdings $74K
- Mercer & Sons $66K

Synced as lookalike audience · weekly

### Build dashboards per industry segment

Save dashboards per industry, sales rep, or territory. Track cost-per-customer in each slice independently, and find your real winners.

Saved dashboards by industry · rep

Segment CAC

- Legal · East 5 reps $1,820
- Healthcare · West 3 reps $2,140
- Field service · ALL 7 reps $890
- Hospitality · ALL 4 reps $3,210

### Teach ad platforms your ICP

Push MQL, demo-attended, and closed-won events back to Meta, Google, and LinkedIn, so the algorithms learn what your right kind of buyer looks like.

Pipedrive / Zoho / custom CRM 4 steps

# System Payload

1. 1 Pipedrive deal.stage = Won
2. 2 Webhook POST /v1/event
3. 3 Cometly industry_qualified · Won
4. 4 Meta · LinkedIn · Google CAPI · enhanced conv.

## Find your real ICP. Skip everyone else

ROAS sliced by ICP, segment, and sales rep, so you stop paying for clicks outside your niche and start scaling the channels that actually book your real buyers.