---
title: "Marketing Attribution for Marketing Ops | Cometly"
description: "Cometly is the system of record marketing ops uses to consolidate ad data, sync conversions, and report on revenue across every channel and campaign."
source: "https://www.cometly.com/solutions/marketing-ops"
---

Teams / Marketing Ops

# Replace the pipes. Run real ops

Marketing Ops owns the data infrastructure. Cometly gives you CRM integrations, server-side tracking, custom events, and a 2-way API, so you stop babysitting webhooks, pixels, and reverse-ETL jobs.

Get started

## CRM stage map

HubSpot synced Auto-mapped

HubSpot lifecycle Cometly stage

- Subscriber Lead Live
- Marketing Qualified Lead MQL Live
- Sales Qualified Lead SQL Live
- Demo Booked Demo · booked Live
- Opportunity Opportunity Live
- Closed Won Closed-won Live

Salesforce + Pipedrive use the same automatic pull. 6 of 50 stages

What you actually get

## Stop maintaining duct-tape. Ship the work that matters

### HubSpot and Salesforce, out of the box

Lifecycle stages, deal stages, and properties sync automatically. Lead → MQL → SQL → Pipeline Qualified → Closed Won, wired up on the onboarding call, not a Jira ticket.

CRM stage map Auto-mapped

HubSpot Cometly

- MQL MQL
- SQL SQL
- Demo Booked Demo · booked
- Opportunity Opportunity
- Closed Won Closed-won

### Tracking that survives iOS and ad blockers

First-party pixel plus server-side fingerprinting (IP + device + browser). When a user rejects cookies, Cometly still stitches their journey, but only attaches PII once they identify themselves.

Tracking · two paths iOS safe

- 1 First-party pixel cometly.cookieless · cookieless · 1st-party domain 98% match
- 2 Server-side API api.cometly.com/v1/events · HMAC signed PII after identify

Survives ad blockers, cookie rejection, iOS limits

### Up to 50 custom conversion stages

Most attribution tools cap you at 7. Cometly lets you model self-serve and sales-assisted funnels side by side with whatever stages your business actually uses.

Custom stages · 23 / 50 2 funnels

Self-serve

- 01 Signup
- 02 Activated
- 03 Aha
- 04 Paywall
- 05 Paid

Sales-assist

- 01 Lead
- 02 MQL
- 03 Demo
- 04 POC
- 05 CW

Model both funnels in the same workspace

### 2-way API + CSV / Excel export

Pull events, contacts, and companies via async export jobs. Right-click any table in the Ads Manager or Report Builder to export to CSV or Excel. No additional cost.

2-way API + exports No add-on

Job Size State

- events.contacts.csv 12.4 MB Done
- events.companies.jsonl 3.1 MB Done
- POST /v1/events stream Live

Pull any table by API · push to warehouse

### Conversion API to every major platform

Server-side CAPI to Meta, Google (Enhanced Conversions), LinkedIn, TikTok, Microsoft, and Reddit. Cometly handles SHA-256 hashing, field mapping, and pixel-CAPI deduplication.

Pixel ↔ CAPI dedup 100% match

Platform Events Match

- Meta 12,418 Deduped
- Google 9,612 Deduped
- LinkedIn 4,210 Deduped
- TikTok 2,118 Deduped

Shared event_id · sha256 hash · no double-count

### GDPR compliant. SOC 2 in progress

GDPR compliant today. SOC 2 Type 1 and Type II are in progress. DPA on request. We can hand your security team policies, sub-processors, and a working data flow, not just a slide deck.

Security posture Auditable

- GDPR OK Compliant
- SOC 2 · Type I OK In progress
- DPA OK On request
- Audit logs OK On request

Built for ops + security reviews

## Stop babysitting the pipes. Start shipping real ops work

Replace the homegrown pipes (CRM integrations, server-side tracking, custom events, and a 2-way API) with one platform your ops team owns end-to-end.