--- title: "Pipeline Attribution | Cometly" description: "Connect ad spend to pipeline and closed revenue with Cometly. Multi-touch attribution and AI insights built for long, multi-stakeholder B2B sales cycles." source: "https://www.cometly.com/solutions/pipeline-attribution" --- Solutions / Pipeline Attribution # Track pipeline. Not just leads Map every ad dollar to MQLs, SQLs, opportunities, and closed-won deals — down to the campaign and even the single ad. Built natively into HubSpot and Salesforce. Get started ## Cost by stage · Meta Att. Model: First Touch Last 30 days Stage Volume Count Cost - Lead 12,418 $42 - MQL 4,710 $118 - SQL 1,628 $310 - Demo attended 612 $540 - Opportunity 318 $1,210 - Closed-won 126 $2,640 Cost per lead · MQL · SQL · demo · opp · CW Cycle · 41 days What you actually get ## See real cost at every stage. Down to a single ad ### Pulls lifecycle stages automatically Cometly reads every HubSpot or Salesforce lifecycle stage — MQL, SQL, demo booked, demo attended, opportunity, closed-won — without any custom setup. HubSpot lifecycle · auto Detected - 01 Subscriber - 02 Lead - 03 MQL - 04 SQL - 05 Opportunity - 06 Customer - 07 Evangelist No custom mapping · Salesforce gets the same pull ### Credits the company, not just one contact B2B deals are won by 3–8 people. Most attribution tools track each as a separate journey, so when one person converts, the rest of the org looks lost. Cometly rolls touches up to the company level — so a deal closes once, where it belongs. Account rollup 4 contacts → 1 deal Atlas Inc. $48K · CW - Maya · VP Mktg Decider - Ravi · CFO Approver - Jules · Eng Influencer - Sam · CEO Sponsor Every contact merged into the deal record ### Compares attribution models side by side First-touch, last-touch, linear, source-specific, and data-driven — all in one view. Spot the channels your old model is under-crediting. Model compare Same range First touch Last touch - 38% 22% - 22% 31% - 30% 35% 8 models available · 2 shown ### Forecasts pipeline from current spend Project pipeline from today's ad spend using your real lead-to-deal velocity. Numbers your CFO will defend in the next board meeting. Pipeline forecast · 8 wks $1.86M W1 W2 W3 W4 W5 W6 W7 W8 Actual Projected ### Teaches ad platforms to chase buyers Push MQL, SQL, and demo-attended events back to Meta, Google, and LinkedIn — so their algorithms learn to find more buyers and fewer browsers. Stage events → ad platforms Great match Stage Count Sent to - MQL 4,710 - SQL 1,628 - Demo attended 612 - Closed-won 126 ### Custom pipeline dashboards in minutes Build views per channel, campaign, sales rep, or segment. Filter by deal size, sales cycle, or any custom CRM field. Custom dashboard 4 filters Channel · LinkedIn Deal > $25K Rep · Maya Region · NA Rep Pipeline - Maya Chen $612K - Ravi Patel $482K - Jules Park $318K Audit any deal ## Every deal has a journey you can audit Open any MQL, SQL, or closed-won record in your HubSpot or Salesforce pipeline and pull up the full path back to the first ad click. Our first-party, cookieless pixel uses fingerprinting to stitch the same person across devices and sessions, so a Meta click on a phone and a Google search on a laptop become one profile, even on a 90-day sales cycle. Every number in the dashboard rolls up from receipts like this one, so RevOps can defend it. Deal profile · Closed-won Q2 audit · Maya R. MR Maya Reyes · VP Marketing, Atlas Inc. maya@atlasinc.com · synced from HubSpot Deal value $48,000 1. Day 0 ABM video · v3 Mobile Click · Safari · iPhone Comet Pixel First touch 2. Day 4 Sponsored content · pipeline-attribution Desktop Click · Chrome · MacBook Comet Pixel 3. Day 14 Brand search · “atlas analytics” Desktop /pricing · 4m 12s Comet Pixel 4. Day 27 Demo booked Desktop UTM passed through to thank-you page Calendly MQL 5. Day 36 Demo attended Lifecycle stage updated in HubSpot HubSpot SQL 6. Day 87 Closed-won · $48,000 ARR Deal owner: Priya R. HubSpot Closed-won First-party · cookieless · 6 sessions stitched across 2 devices · Click-based attribution FAQ ## Pipeline attribution beside HubSpot or Salesforce: what RevOps asks CRM-native coverage, Salesforce triggers, Calendly UTMs, and sending stages back to ads. Book a demo wired to how your funnel actually operates. Talk to sales → How is this different from HubSpot's built-in attribution? HubSpot shows you the deal once it exists. Cometly shows you which ad started the conversation 6, 8, or 12 weeks earlier — using cookieless tracking that survives the parts of the buyer journey HubSpot loses. Does Salesforce setup need engineering? Most installs take 1–2 weeks with our dedicated solutions engineer. We build the custom triggers for your lifecycle stages, so attribution data flows back to ad platforms automatically. Your dev team is involved for less than a day. How fast will the pipeline data be reliable? Within 4 weeks, even on a 6-month sales cycle, you'll see which channels and ads produce qualified leads. Full deal-stage data shows up after one full sales cycle. Does this fix the Calendly UTM problem? Yes. The fix: redirect Calendly bookings to a thank-you page on your own domain and enable “append URL parameters” inside Calendly. The Comet Pixel fires on that thank-you page and ties the booking back to the original ad. We do this on the onboarding call — your team doesn't have to figure it out. Can I send pipeline data back to Meta and Google? Yes. Cometly pushes MQL, SQL, demo-attended, opportunity, and closed-won events to Meta, Google, LinkedIn, TikTok, Microsoft, and Reddit. The events arrive with fingerprint and hashed PII enrichment so Meta rates the data as “Great” — and the algorithms start chasing buyers instead of form fills. ## Stop scaling on lead volume. Start scaling on pipeline See cost at every stage — lead, MQL, SQL, opportunity, closed-won — down to a single ad. Stop scaling on lead volume and start scaling on the campaigns that actually build pipeline.