--- title: "Marketing Attribution for Sales-Led Growth | Cometly" description: "Cometly connects ad spend to sales pipeline and closed-won revenue — so sales-led teams know exactly which campaigns are filling the funnel." source: "https://www.cometly.com/solutions/sales-led-growth" --- Solutions / Sales-Led Growth # Know which ads book real demos See the exact ads driving booked demos, qualified leads, and closed-won deals, right inside HubSpot or Salesforce. Stop losing 60% of your pipeline to “direct traffic” and start showing your CFO real ROI. Get started HubSpot · deal / ## Atlas Inc ATL-4291 Closed-won Deal amount $48,000 +$48K CW U-shaped attribution Cycle · 41d 4 contacts Channel Credit% - Meta · video v3 Maya · VP Mktg 30% - LinkedIn · ABM display Sam · CEO 30% - Google · brand search Ravi · CFO 20% - Calendly · demo booked Sam · CEO 20% The 60% Problem ## Get back the pipeline your CRM lost The Comet Pixel tracks every visitor without cookies, so it keeps working through ad blockers, sign-in flows, Calendly pop-ups, and 12-week sales cycles. Most teams move ~95% of their pipeline out of the “direct” bucket and back to the ads that actually earned it. - Tracks every visitor with no third-party cookies needed - Follows them across devices: phone click to laptop demo to email reply - Saves UTMs that Calendly normally strips - Compare first-touch, last-touch, and full-journey models in one click Before Cometly HubSpot last-touch Direct / Unknown 60% Google 14% LinkedIn 9% Meta 7% Other 10% After Cometly Multi-touch + fingerprint Google 32% LinkedIn 24% Meta 19% Organic search 13% Other 7% Direct / Unknown 5% Full-funnel reporting ## See the real cost of every deal, down to a single ad Link every stage in HubSpot or Salesforce back to the ad that started it. See what you're really paying per MQL, SQL, demo, and closed-won customer, and compare those numbers across campaigns and even individual creatives. - Pulls deal stages and amounts straight from HubSpot - Works with Salesforce custom triggers out of the box - Credits the whole buying team, not just the one who filled the form - Shows cost at every stage: lead → MQL → SQL → demo → opp → won LinkedIn, ABM Tier 1 prospecting Last 90 days Leads $18 / lead 1,284 MQLs $56 / MQL 412 Demos booked $124 / demo 186 Demos attended $162 / attended 142 Opportunities $378 / opp 61 Closed-won $1,003 / customer 23 $23K spend · $312K closed-won pipeline · 13.6× LTV ROAS What you actually get ## One platform. Every answer your team asks ### Connects to HubSpot or Salesforce in one click Log in once. Cometly pulls every lifecycle stage and deal automatically, with no engineering, no Zapier, no manual mapping. CRM · connected objects Synced Source Records Status - HubSpot · Deals · lifecycle 12,418 Live - Salesforce · Opportunities 8,210 Live - HubSpot · Contacts · MQL/SQL 46,902 Live OAuth in 30s · stages mapped automatically ### Tracks the whole buying team B2B deals are won by groups, not individuals. Cometly credits every contact at an account back to the ad that started the journey. Buying team · Atlas Inc. $48K · CW Contact Touches - MV Maya · VP Marketing 4 - SC Sam · CEO 3 - RC Ravi · CFO 2 - PP Priya · PM 1 Every contact credited back to the original ad ### Optimizes ads for booked meetings, not clicks Push demo-booked, demo-attended, and SQL events back to Meta, Google, LinkedIn, TikTok, Microsoft, and Reddit. Cometly's enriched data routinely hits Meta's “Great” match quality tier, so the algorithms learn what a buyer looks like, not what a form-filler looks like. Demo events → ads Great match Event Match Destinations - demo.booked Great - demo.attended Great - sql.created Good Algorithms learn what a buyer looks like ### Works without cookies, across every device The Comet Pixel stitches journeys across phone, laptop, sign-in flows, and Calendly, recovering up to 95% of attribution Meta loses. Cookieless · cross-device 95% recovered Touch Device When - LinkedIn ad · click Mobile Mon - Pricing visit · no cookie Desktop Wed - Demo booked Desktop Thu - CW · $48K CRM +14d Stitched by fingerprint · no cookies needed ### Shows real cost at every stage Cost per lead, MQL, SQL, demo booked, demo attended, opportunity, and closed-won, broken out per campaign and per ad. Cost at every stage By ad · 30d Stage Vol Funnel Cost - Lead 1,284 $42 - MQL 412 $118 - SQL 186 $310 - Demo 142 $540 - Opportunity 61 $1.2K - Closed-won 23 $2.6K ### Reports your CFO will actually trust Pipeline by source, multi-touch ROAS, sales-cycle benchmarks, and forecasts you can drop into a board deck without rework. Board pack · Q3 Reconciled Metric This Q Δ QoQ - Pipeline created $4.42M +18% - Cycle length 41d −6d - Demo → CW 32% +4pts - Forecast · Q4 $5.6M +27% Reconciled to Stripe + CRM FAQ ## What B2B teams ask before signing up Don't see your question below? Book a call. We focus on B2B SaaS, so we'll usually scope your setup live on the same call. Talk to sales → We already have HubSpot attribution. Why add Cometly? HubSpot shows you the deal once it exists. It can't tell you which ad started the conversation 12 weeks ago, especially when 60% of your traffic still shows up as “direct.” Cometly fills that gap and stays plugged into HubSpot. No migration, no double-entry. Does Salesforce setup need a developer? We have a direct Salesforce integration, so it depends on the complexity of your setup. In 90% of cases you're up and running the same day. For more complex lifecycle stages or custom triggers, our solutions engineer builds them with you, usually inside a week, with less than a day of dev time on your side. How fast will we see useful data? In the first week, you'll see which channels and ads produce qualified leads, even with a long sales cycle. Deal-stage data fills in as your normal sales cycle plays out, with every new MQL, SQL, opportunity, and closed-won deal rolling into the same dashboard as it happens. Does this fix the Calendly UTM problem? Yes. Our Calendly integration redirects bookings to a thank-you page on your own domain, so the UTMs stick. The Comet Pixel fires there and ties the booked demo back to the original ad. Can we send qualified leads back to Meta and Google? Yes. Cometly pushes MQL, SQL, demo-attended, opp, and closed-won events back to Meta, Google, LinkedIn, TikTok, Microsoft, and Reddit. The events arrive with fingerprint and hashed PII enrichment so Meta rates them as “Great.” The algorithms start chasing real buyers instead of form fillers. Is there a minimum ad spend to make Cometly worth it? No. Cometly's pricing is usage-based (tied to your website sessions and ad spend tier), not gated on a minimum ad spend. Teams running $2K/mo and teams running $2M/mo both get the same multi-touch attribution, CRM sync, and event sending. If you're capturing leads and want to know which ads created them, you'll see value. ## Stop guessing. Start closing. See the ads that build pipeline See the exact ads driving booked demos, qualified pipeline, and closed-won deals recovered from the 60% of traffic HubSpot and Salesforce currently bucket as “direct.”