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B2B Attribution

Track every touchpoint across long sales cycles to reveal which efforts drive B2B revenue.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B SaaS
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Tools & Productivity
Tracking
What Is a Touchpoint in the Customer Journey?
B2B Attribution

What Is a Touchpoint in the Customer Journey?

Matt Pattoli
Founder at Cometly
•
6 minute read
B2B Attribution

Top Multi Touch Attribution Tools to Boost Your Marketing Strategy

Buddy King
Account Executive
•
6 minute read
B2B Attribution

B2B Saas Growth Strategy: Strategies That Drive Results

Tom King
Account Executive
•
6 minute read
B2B Attribution

Unlock the Potential of B2B Marketing Attribution

Tom King
Account Executive
•
5 minute read
B2B Attribution

Effective Strategies for Demand Generation Marketing Success

Buddy King
Account Executive
•
4 minute read
B2B Attribution

Mastering Cross Platform Attribution

Grant Cooper
Founder at Cometly
•
6 minute read
B2B Attribution

Lead Attribution Model: How To View Data

Buddy King
Account Executive
•
6 minute read
B2B Attribution

What Is Lead Attribution: A Comprehensive Guide

Buddy King
Account Executive
•
7 minute read
B2B Attribution

Pipeline Attribution: Tracking Revenue To The Correct Source

Matt Pattoli
Founder at Cometly
•
6 minute read
B2B Attribution

The Ultimate Guide to B2B Marketing Analytics

Buddy King
Account Executive
•
7 minute read
B2B Attribution

The Ultimate Guide to Revenue Attribution

Grant Cooper
Founder at Cometly
•
6 minute read
B2B Attribution

Understanding LinkedIn Ads Frequency Cap

Grant Cooper
Founder at Cometly
•
5 minute read
B2B Attribution

B2B Marketing Dashboard: Metrics for Success and the Emergence of Cometly

Matt Pattoli
Founder at Cometly
•
7 minute read
B2B Attribution

Growth Marketing Analytics: The Key to Unlock Your Business Potential

Grant Cooper
Founder at Cometly
•
6 minute read
B2B Attribution

Unlocking the Potential of Account-Based Marketing Attribution

Matt Pattoli
Founder at Cometly
•
8 minute read
B2B Attribution

Data-Driven vs. Data-Informed: The Art of Balancing Data and Intuition

Grant Cooper
Founder at Cometly
•
8 minute read
B2B Attribution

7 Powerful Revenue Attribution Models to Optimize Marketing Impact

Tom King
July 1, 2024
•
8 minute read
B2B Attribution

Data-Driven vs. Data-Informed: The Art of Balancing Data and Intuition

Grant Cooper
July 1, 2024
•
8 minute read
B2B Attribution

How Can B2B Revenue Attribution Software Help Scale Marketing?

Buddy King
May 27, 2025
•
5 minute read