--- title: "Wicked Reports Alternative for B2B SaaS | Cometly" description: "Wicked Reports offers first-party attribution, LTV reporting, and ad-platform signals. Cometly is attribution built for sales-led B2B SaaS funnels, with company-level journeys, native HubSpot and Salesforce sync, Stripe revenue, and Conversion API. Compare side by side." source: "https://www.cometly.com/wicked-reports-alternative" --- # The Wicked Reports alternative built for sales-led SaaS funnels Wicked Reports delivers first-party, click-based attribution with cohort and LTV reporting, sends verified customer events back to Meta, Google, TikTok, and Pinterest, and connects to Shopify, WooCommerce, BigCommerce, Amazon, and Stripe. Cometly is built for B2B SaaS teams whose funnel runs on booked demos, sales calls, and CRM stages, with company-level journeys and native HubSpot and Salesforce sync. **Wicked Reports:** First-party, click-based attribution with customer-event signals back to the ad platforms, built for operators running serious paid budgets. ## Why teams switch ### Built around demos, calls, and CRM stages Booked demos, attended calls, MQL, SQL, opportunity, and closed-won flow in natively from HubSpot, Salesforce, Close, Attio, HighLevel, Pipedrive, and Calendly, and each stage is attributed to the campaign that started it. ### Company-level attribution built in Account Journeys roll every contact at an account into one timeline, so buying committees are attributed as one account and channels get credit for moving the whole deal. ### Stripe subscription revenue per campaign Payments, subscriptions, trials, and refunds tied to source, so you see MRR, expansion, churn, and LTV by campaign. ### Conversion API with 9.3 / 10 match quality 14+ parameters per event so Meta, Google, LinkedIn, and TikTok optimize toward demos and closed-won deals. ## Cometly vs Wicked Reports at a glance Both platforms are first-party attribution tools that send signals back to the ad platforms. Here is how each lines up across the capabilities sales-led SaaS teams care about most. | Capability | Wicked Reports | Cometly | | --- | --- | --- | | Positioning | First-party attribution that finds new customers — For agencies, media buyers, and brands running serious paid budgets. | Attribution for sales-led B2B SaaS — Demos, calls, CRM stages, and Stripe revenue tied to every ad and channel. | | Multi-touch attribution | Custom attribution models with lifetime lookback — Attribution Time Machine, FunnelVision, cohort and LTV reports. | Eight models, switchable on the fly — Attribution windows from 1 day to lifetime, cross-device fingerprint stitching. | | Company-level (account) attribution | Customer-level attribution with cohort and LTV reporting | Account Journeys: every contact at an account in one timeline — See the buying committee and credit the channels that moved the account. | | CRM integration | API, Zapier, and webhook integrations for CRM and cart data | Native, two-way HubSpot and Salesforce sync — Plus Close, Attio, HighLevel, and Pipedrive, with attribution fields written back to records. | | Stripe / subscription revenue per campaign | Stripe integration alongside Shopify, WooCommerce, BigCommerce, and Amazon | Native Stripe, Paddle, and Chargebee — MRR, expansion, churn, and LTV by campaign. | | Conversion API to ad platforms | Signal sends verified customer events to Meta, Google, TikTok, and Pinterest | 9.3 / 10 match quality on Meta CAPI — 14+ parameters per event across Meta, Google, LinkedIn, and TikTok. | | AI features | 5 Forces AI, Analyst, and MCP for Claude and ChatGPT | Agent plus MCP server — Plain-English questions in-app, plus an MCP server for any AI agent. | | Pricing model | Published plans from $499/mo, based on annual revenue | Tiered plans on /pricing | ## When Wicked Reports is the right fit If you run an ecommerce or info-product funnel on Shopify, WooCommerce, BigCommerce, or Amazon, or you are an agency managing large paid budgets for those brands, Wicked Reports is purpose-built for that world, with LTV cohorts and ad-platform signals designed around it. Cometly is the better match when your funnel is sales-led, with demos, calls, and CRM stages on HubSpot or Salesforce, and you want company-level journeys and Stripe revenue attributed by campaign. ## Customer > Better ad targeting. Better funnel insights. Better CPA control. We've scaled our ad spend 40% since implementing Cometly and it's definitely one of the tools in our tech stack that's given us the confidence to do so. > > — Jonathan Ronzio, Co-founder & CMO, Trainual ## Frequently asked questions ### Does Cometly attribute at the company level? Yes. Account Journeys merge every contact at an account into one chronological timeline, so multi-person buying committees are attributed as one account, and revenue is credited to the ads, content, and reps that actually moved the deal. ### Is Cometly only for B2B SaaS? Cometly was built ground-up for B2B SaaS. That means multi-touch attribution across long sales cycles, deep HubSpot and Salesforce integration, Stripe revenue tied to ad sources, and Conversion API sync of MQL, SQL, and deal events. ### How long does implementation take? Most teams are live with validated channel-level pipeline within 1 to 2 weeks. The first sales cycle (typically 60 to 90 days for B2B SaaS) is when you'll have full closed-won, CAC, payback, and LTV data attributed by source. ### Can I keep my CRM as the source of truth? Yes. Cometly pulls lifecycle stages, deals, and revenue from HubSpot, Salesforce, Close, Attio, and others, and never overwrites them. Your CRM stays the system of record; Cometly adds the attribution layer underneath. ### What does Cometly cost? Cometly ships two plans: Core (everything a B2B SaaS revenue team needs to attribute pipeline and revenue) and Enterprise (warehouse export, Salesforce custom triggers, advanced scale, MCP, and dedicated support). Pricing is usage-based and tailored to your existing sessions and ad spend. See /pricing for the structure and request-quote flow.