What is Cometly?

Cometly tracks sales back to the correct ad.

The two most important components of digital advertising consist of

Knowing which ads are driving you sales and which ads are not driving sales.

Making sure the ad platform’s algorithm knows too, so they can keep optimizing your ads for better performance.

Cometly has you covered on both of these fronts. We will track 100% of your ad sales inside the Cometly platform and then we will send your sales data back to the Facebook ads manager to ensure your ads are getting the best possible optimization from their ad AI.

The problem

The digital advertising industry has been turned upside down.

96% of users opted out of being tracked via iOS 14.5

What does this mean for you?

If you are running ads to your Shopify store, between 40-60% of purchases will no longer display in Facebook ads manager. This means for every 10 sales you generate, roughly only 5 of them will track back to the ad they came from. The other 5 sales are not reported at all inside your ads manager.

If you don’t know which ads are generating sales and which ads are not generating sales, then increasing the ad budget on your winning ads becomes impossible.

The solution

Cometly solves your ad tracking problem

Our users have an extreme competitive advantage and profit more from their ads by having access to better attribution and analytics.

You can no longer rely on the Facebook pixel for tracking purchases. Cometly empowers you with the insight to track & identify which ads are generating sales so you can make better data-driven decisions on your ad campaigns.

Cometly will report which ads are generating sales in real time so you can continue making better decisions on your ads.

Facebook’s ad optimization algorithm is extremely powerful and needs consistent purchase data in order to continue optimizing your ads effectively. Cometly will take all of this high quality purchase data and automatically feed Facebook this data. Your ads will perform better than they ever have before!

How does it work?

We integrate directly with your Facebook ads manager and Shopify store so we have a “server to server” connection.

If your ad campaign generates a sale on your Shopify store, our advanced attribution algorithm will match 100% of these purchases back to the ad they came from.

We offer multiple attribution models so you can analyze first-click and last-click results from your ads and in different time based attribution windows like 7-day click or 28-day click.

We have a direct partner integration with the Facebook conversion API. We will send all high quality purchase data back to Facebook to feed their ad optimization algorithm.

What makes Cometly different?


Cometly is one of the only ad tracking softwares that directly integrates with the Shopify API and Facebook API seamlessly which ensures 100% accuracy on our ad attribution.

The founders

Cometly is built for advertisers, by advertisers. Grant Cooper and Matt Pattoli have been running Facebook ads for over 10 years managing and spending over $50,000,000 profitably across many of their own businesses, in addition to some of the world’s largest brands.

Keep it simple

Our “Keep it simple” approach when it comes to analytics and ad tracking is what makes us unique. We believe working with data and analytics should be fun and enjoyable, not confusing and boring.

Hear from our Loyal Customers

Join these other advertisers just like you and start scaling your ads!

This week

"Loving this app! It is saving nearly 1 to 1.5 hrs of effort daily for me. Further, I am amazed at how a relatively new software has all these great features in such a short span of time - a brilliant dashboard, daily breakdown for each ad sets, teams feature for multiple profiles, and both FB & ClickBank data in one place. Enjoying every aspect of this software."

Nisha Lakshmi

3 weeks ago

"I want to start this by saying “you have no idea….” but I know you actually do. However, I’m going to start it like that anyway… you have NO IDEA how much time Cometly saves me! Let’s break it down for fun … conservatively it saves me at least an hour a day. So that would be 365 hours a year which equates to about 2 weeks out of the year that I had been dedicating to crunching numbers! And… I hated crunching numbers! I’ve never been a math guy and looking at neighbors gives me a headache. With cometly, the decision on when to cut or scale ads is now so easy! Very grateful for this and I hope no one else, outside of the founding members, purchases this because I feel like we have such an advantage!… it’s almost like we are cheating.🤫😏"

Luke Chittick

2 weeks ago

"Just wanted to take a moment to let you know how much Cometly has improved my decision making and how i am now seeing far more consistent sales.....Like most, i started out tracking everything with spreadsheets which meant downloading and merging, this alone took too long and then there was all the decision making to be made. Now that i am using Cometly it is so much easier to review and make the right decisions on my Ads. Cometly has been a real game changer for me.....Thank you for creating and sharing this tracking software and also all the support!!"

Neil Bean
Business Owner

2 weeks ago

"You never understand what "Time Is Money" means unless you try Cometly. Instead of hours analyzing your Data on the ruthless spread sheets, you save your time with few minutes thanks to Cometly. You literally save tons of time, and focus on making money with the ads. Detect the winners in a glimpse and scale it to the moon. Thank you guys for the amazing tool."

Mohammad Nazmi
Business Owner

3 weeks ago

"I have been enjoying this tool so much, you guys have no idea how easy it is for me now to take the right decisions based in facts. I'm saving hours and hours of work with Cometly, thank you so much for letting us have an opportunity to use it and facilitate our lives. There is no tool in the market useful and practice to use as Cometly. I highly recommend Cometly!"

Gabriel Garcia