What is Cometly?

Cometly tracks events back to the correct ad.all in one place.

Step 1

User sees your ad and clicks on your ad.

Step 2

User lands on your site and takes an action.

Step 3

In Cometly you'll see what ad generated the event / action.

Step 4

Optimize ads within Cometly using accurate data.

The two most important components of digital advertising consist of

Knowing which ads are driving you sales, leads, etc. and which ads are not driving sales, etc.

Making sure the ad platform’s algorithm knows too, so they can keep optimizing your ads for better performance.

Cometly has you covered on both of these fronts

We will track all of your ad sales inside the Cometly platform and then we will send your sales data back to the ad platforms to ensure your ads are getting the best possible optimization from their ad AI.

The problem

The digital advertising industry has been turned upside down.

What does this mean for you?

If you are running ads to your Shopify store or to your marketing funnels, between 40-60% of purchases / events will no longer display in the ads managers. This means for every 10 sales / leads you generate, roughly only 5 of them will track back to the ad they came from. The other 5 sales are not reported at all inside your ads manager.

If you don’t know which ads are generating sales and which ads are not generating sales, then increasing the ad budget on your winning ads becomes impossible.

The solution

Cometly solves your ad tracking problem

You can no longer rely on the ad platform pixels for tracking purchases or events. Cometly empowers you with the insight to track & identify which ads are generating sales so you can make better data-driven decisions on your ad campaigns.

Cometly will report which ads are generating sales in real time so you can continue making better decisions on your ads.

The ad platforms ad optimization algorithm is extremely powerful and needs consistent purchase data in order to continue optimizing your ads effectively. Cometly will take all of this high quality purchase data and automatically feed the ad platforms this data. Your ads will perform better than they ever have before!

How does Cometly ad tracking work?


We integrate directly with the world's largest ad platforms and sales channels to receive data via a “server to server” connection. You can also track any website, store, or marketing funnel using Comet Events which enables you to track custom websites and 500+ site builders.

Learn more about Comet Events →

Comet Pixel

If your ad campaign generates a sale or lead on your store or marketing funnel, our advanced attribution algorithm will match any purchases, leads, or other events back to the specific ad they came from.

We offer two attribution models so you can analyze first-click and last-click results from your ads in the last 28 days.

Learn more about the Comet Pixel →

Comet Ads Manager

Optimize and scale your ads confidently knowing that the data inside the Comet Ads Manager is 100% accurate. The Comet Pixel passes all accurately tracked data directly into the ads manager where you will now scale your ads profitably.

‍Take actions within the Comet Ads Manager control ad budgets, turn ads on/off, and make better data-driven decisions.

Learn more about the Ads Manager →

Hear from our loyal customers

Join these other advertisers just like you and start scaling your ads!

Mark Hodierne

"I came to Cometly after a few months using one of the existing market leading tracking systems. That system was incredibly complex and actually increased my workload. Cometly was a complete surprise. The setup is impossibly simple and the user interface is a dream compared to the competition. Instantly, my life has been made easier. And the best news is that the software continues to be improved in ways that add more and more value to me. That's because super experienced marketers have developed Cometly. The tracking solution they've developed fits my business like a glove."

Luke Chittick

"I want to start this by saying “you have no idea….” but I know you actually do. However, I’m going to start it like that anyway… you have NO IDEA how much time Cometly saves me! Let’s break it down for fun … conservatively it saves me at least an hour a day. So that would be 365 hours a year which equates to about 2 weeks out of the year that I had been dedicating to crunching numbers! And… I hated crunching numbers! I’ve never been a math guy and looking at numbers gives me a headache. With Cometly, the decision on when to cut or scale ads is now so easy! Very grateful for this and I hope no one else, outside of the founding members, purchases this because I feel like we have such an advantage!… it’s almost like we are cheating."

Andreas Häggkvist
Business Owner

"Have to say a huge thank you to Cometly team. Cometly has been nothing but success for me since I joined. I've used other tracking software's in the past but they don't even come close to the performance and features Cometly provides. Every update so far has been an absolute game-changer to my success. Can't wait for all the new ones you have up and coming!"

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