Cometly Features

Make smarter ad decisions with accurate data. Identify top performers, get AI-powered scaling recommendations, and uncover insights you might miss.
Cometly Ads Manager
AI Ads Manager

Smarter Ad Decisions with AI

See exactly which ads are driving conversions and revenue—then take action with AI-powered insights built for performance marketers.
Drill into the specific campaigns, ad sets, and ads that generate real results.
Go beyond clicks and impressions—optimize based on pipeline, revenue, and ROI.
Manage budgets and turn campaigns on/off right inside Cometly.
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AI Chat

Smarter Ad Decisions with AI

Let AI analyze your campaigns and surface insights so you can optimize faster, scale efficiently, and stop wasting budget.
Identify top-performing ads, audiences, and channels without digging through data.
Get clear, AI-powered suggestions to increase ROI and eliminate underperformers.
Use real data to double down on what works and grow profitably.
Server-Side Tracking

Server-Side Tracking That Doesn’t Miss a Thing

Track every conversion—even with ad blockers, cookie restrictions, and cross-domain traffic. Cometly captures enriched, first-party data and sends it server-side for unmatched accuracy.
Send complete, enriched conversion data to ad platforms for better optimization and lower CPAs.
Capture events reliably, even when browser tracking is blocked or restricted.
Maintain a clear customer journey, no matter how users interact across your funnel.
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Multi-Touch Attribution

Track Every Touch. Attribute What Matters.

Cometly tracks every touchpoint in the customer journey—so you can understand what truly drives conversions, not just the last click.
Track every interaction across ads, emails, forms, and more—from first touch to closed deal.
Compare performance using first click, last click, linear, and custom models.
Know which sources actually influence revenue so you can invest in what works.
Analytics

Turn Marketing Data Into Actionable Insights

Cometly brings all your marketing data into one place, so you can analyze performance, compare attribution models, and make faster, smarter decisions.
Build tailored reports to analyze conversions by source, campaign, or any metric that matters.
Instantly compare how different attribution models affect your data.
Organize insights by client, channel, or campaign with fully customizable dashboards.
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Conversion Sync

Send Better Data to Ad Platforms

Cometly’s Conversion Sync enriches your events with first-party data and sends them server-side through each platform’s Conversion API for higher match rates and better optimization.
Enriched with first-party data like email, phone, and UTM parameters for more accurate attribution.
Events are sent securely and reliably—even when browser tracking fails.
Feed ad platforms better data so their algorithms can optimize faster and more effectively.