#1 ad tracking and optimization tool

Scale ads to heights you’ve never seen before. Maintain and grow ROAS while scaling spend rapidly.

Comet Pixel </>

Advanced server side tracking

Our server-side pixel will bypass iOS14 and ad blockers that limit your attribution.

Never miss another sale from ads

Use the Comet Pixel to accurately track sales back to the correct ad, every time.

Learn more about Comet Pixel →

Comet Events

Track any website, marketing funnel, or online store

Track events such as leads, scheduled calls, subscriptions, free trials, purchases, and many more back to the correct ad.

Send event data back to the ad platforms

Feed the ad platforms AI by automatically sending events back to the correct ad for better ad optimization.

Learn more about Comet Events →

Conversion API

Feed accurate data back to ad platforms

Feed your ad platform’s conversion optimization system by taking the accurate Cometly data and passing it back to the native ad platform.

Conversion Optimization Advantage

Get better conversion optimization on your ads by passing accurate data to the ad platform. This will help the ad platform optimize your ads for better ROAS.

Learn more about Conversion API →

Comet Ads Manager

The most advanced ads manager on the planet

Turn off the losing ads and increase the budgets on the winning ads. Maintain full control of your ads from right inside the Comet Ads Manager.

Make decisions faster & massively increase ROAS

The Comet Ads Manager will cut your ads management hours in half while helping you increase your ROAS via data-driven decisions.

Learn more about Comet Ads Manager →


Manage unlimited Shopify Stores

Unlock accurate ad tracking for as many stores as you need! Invite teammates and assign them access to the specific Spaces they need.

The #1 ad tracking tool for agencies

Ad agencies are sprinting to Cometly because you’re able to manage as many clients as you need using “Spaces,” for no additional cost.

Learn more about Spaces →


Faster data

Cometly updates data in real time so you get access to data every hour. This allows you to make real-time decisions on your ads and scale confidently.

Actionable analytics to increase ROAS

Don’t just stare at it - act on it! Cometly’s analytics provide you a unique experience of being able to act on the data immediately to increase ad performance.

Learn more about Analytics →


One-click, simple ad integrations

Integrate and fully set up Cometly within 10 minutes using our simple setup guide.

Connect the most popular platforms

Cometly integrates with the most popular platforms so you can get ad tracking where it matters most for your business. Use Comet Events to track any website, store, or marketing funnel.

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Set rules to auto-optimize ads

Set specific rules like “If $100 is spent and no sales, turn the ad off” to dominate your ad optimization workflow and save tons of money on wasted ad spend.

Get recommendations from AI

Halley (Cometly’s artificial intelligence system) will make ad decision recommendations to you based on the hundreds of millions of data points she analyzes.

Learn more about Automations →

Create a free account

Track, manage, optimize, and scale your ad campaigns with Cometly.