Attio

Connect Attio to Cometly in minutes to automatically track when new records are created or updated — including people, users, and deals. Ensure your marketing data is always in sync with the latest CRM activity for accurate attribution across the entire buyer journey.

What You Can Do With The Attio Integration

Automatically Track CRM Events
Trigger Cometly events when a new person, user, or deal is created or updated in Attio.

Attribute Revenue With Confidence
Get visibility into the full journey from ad click to deal closed by syncing key data points from Attio.

Real-Time Sync
As soon as a new record is created or updated in Attio, Cometly logs it and attributes the event to the correct marketing source.

How It Works

1. Choose a Trigger
   Select whether you want Cometly to track when a record is Created or Updated.
2. Select the Record Type
   Pick from User, Person, or Deal objects — Cometly will listen for changes to the selected type.
3. Map to a Cometly Event
   Define which Cometly event should fire when this trigger occurs (e.g., Lead, Deal Created, etc).
4. Start Tracking
   Once active, Cometly will automatically sync data from Attio and attribute events to the correct marketing source it in real-time.

Available Triggers

• Record Created – When a new person, user, or deal is created in Attio
• Record Updated – When any values are updated on an existing record

Supported Objects

• User
• Person
• Deal

Setup Instructions

1. Go to Events Manager inside your Cometly workspace
2. Click Create Event
3. Select Attio as the integration
4. Choose a default event (like lead_created, deal_won) or create a custom event
5. On the next screen:
   • Choose your Trigger (Record Created or Record Updated)
   • Select the Object (User, Person, or Deal)
   • Map the data from Attio to Cometly event fields
6. Click Activate to start syncing CRM activity with Cometly in real time

Why Connect Attio to Cometly?

• No more guesswork on where leads and deals came from
• Align marketing and sales data in one place
• Fuel your attribution models with clean CRM signals