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Server-side tracking, built in
Install the Cometly Pixel and experience the power of server-side tracking without the complexity. With Cometly, it's integrated from the start—no additional setup required.
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Smarter Tracking. Better Results.
Server-side tracking gives you a stronger foundation for ad performance. Install the Cometly Pixel and send events from platforms in your tech stack to unlock server-side tracking—giving you more accurate data, stronger attribution, and better ad results.
Increased Data Accuracy
Capture every valuable action—even if a browser blocks scripts or a user has privacy settings enabled.
Better Attribution
Feed enriched conversion data back to Meta, Google, and TikTok via CAPI for better match rates and optimization.
Resilient Tracking
Bypass ad blockers, ITP, and cookie limitations. Server-side means your data is protected from disruptions.
Track every action. See the full journey.
The Cometly Pixel is a powerful tool for your website. It captures visitor activity—like clicks, form submissions, and more—so you can understand the complete journey from first touch to conversion.
Real-time, server-side tracking for unmatched accuracy
Cross-device & cross-domain visibility
Identify visitors when they take action—compliantly
Track every conversion. Online or offline.
Don’t lose sight of conversions that happen after the click. Cometly tracks the full journey—capturing key actions from form fills to CRM updates to closed deals—so you get the full conversion picture.
Track conversions from CRM's and backend systems
Show offline conversion events in the customer journey
See how your marketing drives key actions with clear insights
Track what matters most to your business
Every business is different—Cometly makes it easy to define and track custom conversion goals that align with your funnel. Whether it’s a qualified lead, a subscription start, or a milestone unique to your product, you decide what counts.
Create custom events in just a few clicks
Track actions like qualified leads, trial starts, or deals created
Customize conversion goals to match your business model
Maximize event match quality with server-side data
Cometly’s Conversion Sync sends enriched server-side events to ad platforms like Meta, Google, TikTok, and LinkedIn using each platform’s Conversion API—improving attribution accuracy and campaign performance.
Boost event match rates across ad platforms
Server-side delivery ensures your events are received
Track deeper funnel conversion events, send to platforms
Built-In Server-Side Tracking That Just Works
Cometly’s server-side tracking gives you cleaner data, better attribution, and full visibility across form fills, CRM events, and purchases — no extra setup or scripts required.
Track Valuable Actions
From purchases to form submissions, Cometly captures conversions at the server level to ensure you always have complete data.
Create Custom Events
Easily define new conversion goals—like when a lead is qualified or a subscription starts—using simple event creation tools.
CRM Data Tracking
Map conversion events to pipeline stages and revenue in your CRM, so you can see exactly how marketing drives growth.
Automatic Form Capture
Capture form data instantly—even if a submission fails or is abandoned—directly from your server, with zero code required.
Future-Proof Your Tracking
Get ahead of browser restrictions and third-party cookie loss. Cometly’s server-side infrastructure is built to withstand privacy shifts.
Control Over Your Data
Server-side tracking puts you in charge. Decide exactly what data gets shared, when it’s sent, and who it’s sent to.