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Multi-Touch Attribution
See how paid, organic, referral, and direct traffic work together to drive conversions—with every touchpoint mapped.
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Switch Models. Shift Perspective.
Quickly switch between attribution models like First Touch, Last Touch, Linear, or U-Shaped and instantly see how credit is distributed across every touchpoint. Use attribution windows to understand how timing affects your conversions and decision-making.
Trusted by 3,000+ companies
See Every Touchpoint
View all interactions across ads, organic search, referrals, and more—before and after conversion.
Understand What Drives Results
Analyze how different sources work together in the journey using attribution models tailored to your goals.
Make Smarter Decisions
Use report data to optimize spend, content, and timing—based on real insights, not assumptions.
Real customer journeys, clearly mapped
Connect every step of the journey and know which sources mattered—so you can invest in what works. See how a prospect clicked an ad, returned via organic search, and later converted through a direct visit.
Use accurate conversion data to make smarter decisions
Save time analyzing ad performance
Ask any questions related to your ad performance
Powerful reports, built around your goals
Build custom reports by source, campaign, or touchpoint. Choose your attribution model, apply filters, and surface the insights that matter most to your team—without needing a data analyst.
View data from new angles to spot hidden value
See how attribution models shift credit and impact decisions
Tailor reports to match your sales cycle and journey
Switch attribution models right in the ads manager
Easily view attribution model performance directly inside the Ads Manager. Filter campaigns, analyze conversions by model, and make faster decisions on where to scale or cut spend.
Use accurate conversion data to make smarter decisions
Save time analyzing ad performance
Ask any questions related to your ad performance
Extended attribution windows
Understand the long-term effects of your marketing efforts with Cometly’s Extended Attribution Windows. Track lifetime value (LTV) and analyze 30, 60, and 90-day performance windows.
Identify long-term trends and how they impact campaigns
Get the full picture to enable strategic decision making
Understand how fast people take action in your funnel
Unlock the Full Value of Every Marketing Touch
Understand how each interaction drives results—so you can retarget better, align teams, justify upper-funnel spend, and optimize campaigns with complete clarity.
Discover What Assists Conversion
Some touchpoints don’t drive immediate conversions but play a crucial role in the journey. Multi-touch attribution reveals these assistive interactions that would be overlooked in single-touch models.
Align Sales and Marketing Efforts
By mapping every stage of the journey—including CRM and offline events—both sales and marketing teams can agree on what’s contributing to pipeline and revenue.
Build a Smarter Retargeting Strategy
Understand which early touchpoints are most likely to lead to conversion later, so you can focus retargeting on audiences that are actually worth re-engaging.
Validate Upper-Funnel Campaigns
Multi-touch attribution gives credit to brand awareness campaigns, social content, or influencer traffic that often initiates a journey but doesn’t convert immediately—helping justify spend on top-of-funnel marketing.
Uncover Cross-Channel Synergies
See how channels interact—like someone clicking a Facebook ad, then Googling your brand and converting from organic. Knowing these patterns lets you optimize campaigns holistically, not in silos.
Attribution Part of Your Daily Workflow
When attribution is built into your reporting and Ads Manager, you don’t have to guess what’s working. It becomes a tool your team uses every day to optimize in real time.