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Improve Ad Results Using Conversion Sync
Automatically enrich and sync first-party customer data to Meta and other ad platforms using Cometly’s Conversion API integration — for better tracking, delivery, and ROAS.
Better Data In = Better Results
Ad platforms need quality data to optimize. Cometly’s Conversion Sync enriches your events with first-party data and sends them server-side for better match rates, attribution, and performance.
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How is Cometly's conversion API different?
Cometly enriches every event sent to the ad platforms with the most complete visitor profile—so your ads perform better and track more accurately.
Higher event match quality for events in the ad platforms
More accurate attribution on your conversion events
Increased ROI as a result of better ad delivery and audiences
Send custom high-intent events
Optimize your ads for higher quality events that matter most to your business.
Improve optimization by focusing on conversion quality
Train campaigns toward deeper funnel events
Enhance signal strength for smarter bidding
Better audiences and smarter Retargeting
Use enriched customer data to power precise retargeting and high-converting lookalikes. Conversion Sync ensures your audiences are built from data enriched events and synced automatically to ad platforms.
Retarget only high-quality leads
Build stronger lookalikes with enriched data
Exclude low-fit audiences to improve efficiency
How Conversion Sync Works
Pixel captures website activity
Cometly Pixel tracks page views, button clicks, and form submissions the moment they happen.
Events sent from your tools
We receive events from your CRM, checkout, and other integrations — all in one place inside Cometly.
Data enriched with user details
Each event is enriched with key identifiers like email, phone number, and IP to boost match quality.
Synced to ad platforms
Enriched events are sent to Meta, Google, LinkedIn, and TikTok using their Conversion APIs.
Platforms optimize and perform better
Your ads match more conversions, learn faster, and drive higher ROAS.