ClickFunnels Unlocks Accurate Attribution and Predictable Scaling with Cometly + AI

As one of the most recognized brands in online marketing, ClickFunnels runs a large volume of high-budget ad campaigns. But for years, their team struggled with a critical issue: inaccurate attribution that didn’t match backend revenue data.

“Meta constantly over-attributed conversions. And other attribution platforms just didn’t line up with the real numbers we saw in our backend.”
— Cody, Media Buyer at ClickFunnels

Without alignment between ad platform metrics and their internal data, it was difficult to:

• Trust CPA and AOV calculations
• Confidently reallocate budget or scale top performers
• Cut underperforming ads quickly
• Make fast, data-backed media buying decisions

“Before Cometly, attributing conversions to the right channels was a challenge, especially with the rising issues of cookie restrictions and iOS updates.”
— John Parkes, CMO at ClickFunnels

To solve these challenges, ClickFunnels brought in Cometly — and it quickly became the foundation for attribution, reporting, and optimization.

• Accurate Attribution: Closed the gap between ad platform claims and backend reality
• Conversion API (CAPI): Fed high-quality server-side data back into Meta, improving signal and reporting accuracy
• Cometly Ads Manager: Gave the team a clean, user-friendly interface for managing ads, budgets, and performance in one place
• Custom Metrics & Daily Breakdowns: Enabled rapid decision-making at the ad and adset level

“Cometly has been doing a great job helping us track tighter results that match our backend. Now we’re making much better decisions.”
— Cody, Media Buyer at ClickFunnels

And it wasn’t just the day-to-day media buyers who noticed the impact.

“Cometly’s tracking capabilities have helped us pinpoint which ads, campaigns, and creative assets are driving performance. This has enabled more confident and data-driven decision-making.”
— John Parkes

That level of accuracy and usability has made Cometly an essential piece of ClickFunnels' performance marketing stack.

With Cometly fully integrated, ClickFunnels was able to:

• Replace inflated platform metrics with data that mirrors backend results
• Adjust CPA and AOV tracking to drive more profitable decisions
• Use daily breakdowns and custom metrics to optimize faster
• Minimize reliance on Meta’s native dashboard — often skipping it altogether

“I hardly need to use Ads Manager anymore. Cometly gives me everything I need — with better accuracy and more flexibility.”
— Cody

This shift has helped the ClickFunnels team scale top-performing campaigns faster while cutting waste more confidently — all because they can finally trust their data.

“My favorite aspect of Cometly is the confidence it brings through accurate and clear attribution. It cuts through the noise.”
— John Parkes

With Cometly AI now embedded in their workflow, the ClickFunnels team is streamlining analysis, catching inefficiencies faster, and making sharper decisions without manual deep dives.

“Anything that helps with predictability and removes manual brain power is amazing.”
— Cody

Cody and the team now rely on Cometly AI to:

• Instantly surface the most efficient campaigns and ad sets
• Flag overspending or poor conversion performance early
• Generate insights using natural language instead of dashboards

Cometly AI acts like an intelligent media buying assistant — always on, always analyzing — allowing the team to scale winning campaigns and course-correct underperformers with far more speed and confidence.

“By using AI-driven recommendations, we’re identifying trends, scaling winners, and optimizing creatives — faster than we ever could manually.”
— John Parkes