A conversation with:

John Parkes
Chief Marketing Officer, ClickFunnels
As one of the most recognized brands in online marketing, ClickFunnels runs a large volume of high-budget ad campaigns. But for years, their team struggled with a critical issue: inaccurate attribution that didn’t match backend revenue data.
“Meta constantly over-attributed conversions. And other attribution platforms just didn’t line up with the real numbers we saw in our backend.”
— Cody, Media Buyer at ClickFunnels
Without alignment between ad platform metrics and their internal data, it was difficult to:
“Before Cometly, attributing conversions to the right channels was a challenge, especially with the rising issues of cookie restrictions and iOS updates.”
— John Parkes, CMO at ClickFunnels
To solve these challenges, ClickFunnels brought in Cometly — and it quickly became the foundation for attribution, reporting, and optimization.
“Cometly has been doing a great job helping us track tighter results that match our backend. Now we’re making much better decisions.”
— Cody, Media Buyer at ClickFunnels
And it wasn’t just the day-to-day media buyers who noticed the impact.
“Cometly’s tracking capabilities have helped us pinpoint which ads, campaigns, and creative assets are driving performance. This has enabled more confident and data-driven decision-making.”
— John Parkes
That level of accuracy and usability has made Cometly an essential piece of ClickFunnels' performance marketing stack.
With Cometly fully integrated, ClickFunnels was able to:
“I hardly need to use Ads Manager anymore. Cometly gives me everything I need — with better accuracy and more flexibility.”
— Cody
This shift has helped the ClickFunnels team scale top-performing campaigns faster while cutting waste more confidently — all because they can finally trust their data.
“My favorite aspect of Cometly is the confidence it brings through accurate and clear attribution. It cuts through the noise.”
— John Parkes
With Cometly AI now embedded in their workflow, the ClickFunnels team is streamlining analysis, catching inefficiencies faster, and making sharper decisions without manual deep dives.
“Anything that helps with predictability and removes manual brain power is amazing.”
— Cody
Cody and the team now rely on Cometly AI to:
Cometly AI acts like an intelligent media buying assistant — always on, always analyzing — allowing the team to scale winning campaigns and course-correct underperformers with far more speed and confidence.
“By using AI-driven recommendations, we’re identifying trends, scaling winners, and optimizing creatives — faster than we ever could manually.”
— John Parkes