Recommendation #1
Turn off Campaign 3 to eliminate wasted budget
Reason:
Campaign 3 has produced a 0.6x ROAS over the past 7 days, with a high CPA of $47.39. Despite spending $340 during this period, it has contributed minimal conversions. Turning off this campaign could save approximately $1,450 /month and eliminate underperforming spend, allowing reallocation to higher-efficiency campaigns.
Recommendation #2
Reason:
Ad Set 2 has been running for 14 days with a CTR of just 0.45% and a CPA of $58.11. With a daily spend of $30, this adds up to over $900 /month in low-return ad spend. Pausing this ad set will help reduce budget waste and focus spend on ad sets driving stronger results.