Salesforce
Pipe leads, opportunities, and closed-won deals into your attribution.
Run Salesforce as your system of record while Cometly enriches it with the campaign, ad, and journey data behind every lead and deal. Connect via Zapier and route key sales events into Cometly without touching Apex.
- Real-time event sync
- Stitched to original ad click
- Multi-touch attribution applied
Why teams plug in
Salesforce.
Every Salesforce event flows into Cometly with the original visitor journey attached, so attribution lines up with the systems your team already trusts.
- Send every new Salesforce lead to Cometly with original source intact
- Log opportunity creation against the campaigns that built pipeline
- Push Closed Won events into revenue reporting and Conversion APIs
- Use Zapier to wire up custom triggers without engineering work
Pick the events that matter.
Each trigger maps to a Cometly event. Track everything, or filter down to the moments that actually drive your business.
- 01New Lead
Fires when a new lead is created in Salesforce.
- 02New Opportunity
Fires when a lead is converted into an opportunity.
- 03Closed Won Opportunity
Fires when an opportunity reaches Closed Won.
Connect in minutes.
The Salesforce integration uses Zapier. Most teams have data flowing in less than five minutes, with no engineers required.
Full setup guide- In Cometly, copy your Zapier webhook URL or API key from Apps & Integrations.
- Create a new Zap with Salesforce as the trigger and Cometly as the action.
- Pick the Salesforce trigger (New Lead, New Opportunity, Updated Opportunity).
- Map fields like email, opportunity amount, and close date to Cometly.
- Turn the Zap on and Cometly starts receiving Salesforce events in real time.
Salesforce attribution, mapped to the work.
Pick the outcome you're trying to ship and we'll show you exactly how Cometly + Salesforce get you there.
Cometly + Salesforce gives you first-touch, last-touch, and full multi-touch attribution, automatically wired into the campaigns running on Meta, Google, LinkedIn, and TikTok.
Read moreCometly captures every Salesforce conversion server-side, enriches it with the original ad click, and forwards it to your ad platforms via Conversion API. No data loss to Safari ITP, ad blockers, or consent banners.
Read moreCometly takes Salesforce revenue (every payment, every refund, every renewal) and divides by the spend that earned it. ROAS by channel, by campaign, by creative, with LTV and payback baked in.
Read moreCometly sits alongside Salesforce with two-way sync. Every contact, lead, and opportunity stage change flows back attributed to the campaign that created it, with multi-touch credit across the buying committee.
Read moreOther integrations to plug in.
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Pipe Close CRM activity into your attribution model in real time.
Connect 5,000+ apps to Cometly without writing any code.
See Salesforce attribution live.
Book a 30-minute demo. We'll wire Salesforce up to your stack on the call and show you what real attribution looks like.