Industries / Ecommerce

Know which ads
actually sell.

Cometly ties every order from Shopify, WooCommerce, and your checkout back to the ad, audience, and creative that drove it, then sends those purchases to Meta, Google, and TikTok so they find more buyers.

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How Cometly connects

Pulls orders from your store and checkout, then sends purchase events back to every ad platform.

Why store owners switch

Ads Manager says one thing.
Your store says another.

Platform numbers don't match orders

Meta and Google each claim the same sale. Add them up and you sold more than your store did.

iOS and ad blockers hide buyers

Browser-side pixels miss a share of purchases, so winning ads look like losers and get paused.

Budget follows the wrong signal

When ad platforms see fewer purchases than really happened, they optimize toward the wrong people.

What you get

Every order, traced to an ad.
Every ad, judged on revenue.

Every order tied to an ad

Orders from Shopify, WooCommerce, BigCommerce, and Magento land in Cometly as purchases with the real order amount, matched to the campaign, ad set, and ad behind them.

Server-side tracking that survives iOS

A first-party pixel and server-side events keep working through ad blockers and iOS privacy changes, so the purchases your browser pixel misses still get counted.

Conversion API for Meta, Google, and TikTok

Send enriched purchase events back to each ad platform so their algorithms train on real buyers. Match quality reaches up to 9.3 / 10 on Meta.

Add to cart and checkout, not just purchase

Track add-to-cart and initiate-checkout events alongside orders to see where each campaign loses buyers on the way to the sale.

Attribution models side by side

Compare first touch, last touch, and linear in one view. See which channels start the purchase journey and which ones close it.

Works with your checkout and funnel tools

Checkout Champ, SamCart, ThriveCart, Funnelish, ClickBank, and BuyGoods send purchases straight into the same attribution, with webhooks and Zapier for anything else.

“We were constantly second-guessing the numbers Facebook was giving us. It just didn't line up with reality.”

Danny Schmucker, Co-Founder, 80Eighty

FAQ

Ecommerce attribution: what store owners ask first.

Which stores connect, how purchases reach your ad platforms, and what happens to the tracking you already have.

Talk to sales

Which store platforms does Cometly work with?

Shopify, WooCommerce, BigCommerce, and Magento, plus checkout and funnel tools including Checkout Champ, SamCart, ThriveCart, Funnelish, ClickBank, and BuyGoods. Anything else can send purchases through webhooks or Zapier.

Will this double count with Shopify's own Meta integration?

Run one or the other. If you send purchases through Cometly's Meta Conversion API, turn off Shopify's native Meta Conversion API so the same order is not reported twice.

Does it track add-to-cart and checkout events?

Yes. Add-to-cart and initiate-checkout events can be tracked alongside purchases, so you can see how far each campaign's visitors get before they buy or drop off.

Which ad platforms can receive purchase data?

Cometly's Conversion API sends purchases to Meta, Google, TikTok, Microsoft, LinkedIn, Reddit, and Snapchat. Connections to all of them are included on every plan.

How long does setup take?

Most stores are tracking within hours, not weeks. You install the pixel, connect your store and ad accounts, and an onboarding specialist checks that orders are arriving with the right amounts.

Stop guessing which ads sell.
See it by order.

Connect your store and ad accounts, and see every order next to the ad that drove it.