Industries / AI SaaS

Attribution built for
AI SaaS.

Track every step from free signup → activation → paid → expansion, across the funky funnel AI SaaS products actually have.

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Activation Funnel

Att. Model: First TouchStripe usage · live

EventFunnel shareUsersΔ 30d

signup
12,410+18%
first_api_call
8,214+24%
activated · 3 calls
4,912+31%
paywall_hit
2,148+12%
paid
612+44%

Custom server-side events · scales with budget, not user volume$148 / paid user

What you actually get

Signup, activation, seat expansion.
Tied back to revenue.

Track activation, not just signups

Signup → first action → activation → paid in one funnel. See cost per activation by source, not just cost per signup.

Follows free → paid → enterprise upgrades

Watch a free user upgrade to paid, then to enterprise. Cometly credits the original ad, even when the upgrade happens 6 months later.

Tracks usage-based revenue

Native Stripe handles seats, metered usage, and overages. See revenue per ad, even when your billing isn't a flat subscription.

Reddit Conversion API, first-class

A lot of AI SaaS buyers come through Reddit. Cometly has native Reddit Conversion API, plus Meta, Google, LinkedIn, TikTok, and Microsoft. For X, Quora, or Capterra, we attribute via UTM and custom fields. Spend is added manually since those platforms don't expose it.

Find the stickiest signup sources

Group signups by acquisition source and track 30, 60, 90-day retention. Discover which channels send users who actually stick around.

Pairs with Mixpanel and PostHog

Cometly doesn't replace product analytics. We handle the ad-spend-to-revenue layer. They handle in-product behavior. Use both.

From signup to expansion.
Attribution that gets your funnel.

Track every step from free signup to activation, paid, and expansion, so you can scale the ads producing real product usage and revenue, not just sign-up volume.