Wicked Reports delivers first-party, click-based attribution with cohort and LTV reporting, sends verified customer events back to Meta, Google, TikTok, and Pinterest, and connects to Shopify, WooCommerce, BigCommerce, Amazon, and Stripe. Cometly is built for B2B SaaS teams whose funnel runs on booked demos, sales calls, and CRM stages, with company-level journeys and native HubSpot and Salesforce sync.
Marketing attribution built for B2B SaaS. Pipeline, CAC, CAPI, and Stripe revenue, tied to every ad.
First-party, click-based attribution with customer-event signals back to the ad platforms, built for operators running serious paid budgets.
The pattern we hear from operators evaluating both: they need attribution that understands a SaaS funnel, integrates with the CRM they already run, and pushes deal-stage events back to Meta, Google, and LinkedIn with high match quality.
Booked demos, attended calls, MQL, SQL, opportunity, and closed-won flow in natively from HubSpot, Salesforce, Close, Attio, HighLevel, Pipedrive, and Calendly, and each stage is attributed to the campaign that started it.
Account Journeys roll every contact at an account into one timeline, so buying committees are attributed as one account and channels get credit for moving the whole deal.
Payments, subscriptions, trials, and refunds tied to source, so you see MRR, expansion, churn, and LTV by campaign.
14+ parameters per event so Meta, Google, LinkedIn, and TikTok optimize toward demos and closed-won deals.
Both platforms are first-party attribution tools that send signals back to the ad platforms. Here is how each lines up across the capabilities sales-led SaaS teams care about most.
For agencies, media buyers, and brands running serious paid budgets.
Demos, calls, CRM stages, and Stripe revenue tied to every ad and channel.
Attribution Time Machine, FunnelVision, cohort and LTV reports.
Attribution windows from 1 day to lifetime, cross-device fingerprint stitching.
See the buying committee and credit the channels that moved the account.
Plus Close, Attio, HighLevel, and Pipedrive, with attribution fields written back to records.
MRR, expansion, churn, and LTV by campaign.
14+ parameters per event across Meta, Google, LinkedIn, and TikTok.
Plain-English questions in-app, plus an MCP server for any AI agent.
If you run an ecommerce or info-product funnel on Shopify, WooCommerce, BigCommerce, or Amazon, or you are an agency managing large paid budgets for those brands, Wicked Reports is purpose-built for that world, with LTV cohorts and ad-platform signals designed around it. Cometly is the better match when your funnel is sales-led, with demos, calls, and CRM stages on HubSpot or Salesforce, and you want company-level journeys and Stripe revenue attributed by campaign.
“Better ad targeting. Better funnel insights. Better CPA control. We've scaled our ad spend 40% since implementing Cometly and it's definitely one of the tools in our tech stack that's given us the confidence to do so.”
Jonathan RonzioCo-founder & CMO, Trainual
The questions B2B SaaS teams ask most when evaluating both platforms.
Talk to salesYes. Account Journeys merge every contact at an account into one chronological timeline, so multi-person buying committees are attributed as one account, and revenue is credited to the ads, content, and reps that actually moved the deal.
Cometly was built ground-up for B2B SaaS. That means multi-touch attribution across long sales cycles, deep HubSpot and Salesforce integration, Stripe revenue tied to ad sources, and Conversion API sync of MQL, SQL, and deal events.
Most teams are live with validated channel-level pipeline within 1 to 2 weeks. The first sales cycle (typically 60 to 90 days for B2B SaaS) is when you'll have full closed-won, CAC, payback, and LTV data attributed by source.
Yes. Cometly pulls lifecycle stages, deals, and revenue from HubSpot, Salesforce, Close, Attio, and others, and never overwrites them. Your CRM stays the system of record; Cometly adds the attribution layer underneath.
Cometly ships two plans: Core (everything a B2B SaaS revenue team needs to attribute pipeline and revenue) and Enterprise (warehouse export, Salesforce custom triggers, advanced scale, MCP, and dedicated support). Pricing is usage-based and tailored to your existing sessions and ad spend. See /pricing for the structure and request-quote flow.
Book a demo. We'll connect your CRM, Stripe, and ad accounts and show you which campaigns drive booked demos and closed-won revenue.
