Teams / Founders & CMOs

Marketing numbers
your board will trust.

Translate every marketing dollar into pipeline, CAC, payback period, and LTV / CAC, the language your CFO and board actually speak.

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Board pack · Q3 · Acme Inc.

The four numbers your board asks for

Reconciled to Stripe revenue · CRM stage data live

Att. model: First TouchStripe cohorts

Pipeline

+18% QoQ

$4.42M

vs $3.74M target

Blended CAC

−9% QoQ

$612

Board target $675

Payback

−1.1 mo

6.2 mo

Stripe cohort recon

LTV / CAC

+0.6×

5.7×

Year-3 cohort blend

In this pack6 sections · auto-refreshed nightly

Pipeline by source
$4.42M · 4 channels
CAC & payback
By channel · 90d
Cohort LTV → Year 3
Stripe cohorts
Pipeline forecast
Next 8 weeks

Next board · auto-export Mon 7:00am

PDFSlack #board-prepCSV → finance@

What you actually get

Numbers your CFO
will defend in the next meeting.

Pipeline by source

Pipeline created and closed-won ARR, tied directly to Stripe revenue and CRM deal data. Broken out by every channel, campaign, and ad.

Real CAC and payback per channel

True CAC by channel, plus payback period and LTV / CAC by acquisition source. The metrics your board asks about, answered before they ask.

Track customer cohorts out to year 3

Follow customer cohorts through year-1, 2, and 3 LTV. Find the channels producing durable revenue, not just first-month signups.

Pipeline forecasts and benchmarks

Project pipeline from current spend. Compare your CAC and conversion rates against industry benchmarks, so you walk into board meetings with context.

Board-ready reports in minutes

Pre-built dashboards for QBRs and board updates. Scheduled exports to PDF or Slack so reporting takes minutes, not days.

Ask anything in plain English

Type questions like “Which channels produced customers with LTV / CAC above 5?” Ask AI answers in seconds, no analyst required.

Every key total, one place

Every key event total. One dashboard for the whole company.

Spend, signups, MQLs, SQLs, demos booked and attended, opportunities, new customers, ARR, and the headline ratios your CFO will ask about. All rolled up across every channel and ad, every total reconciles back to Stripe revenue and CRM stage data, so you can hand the same view to finance, sales, and the board without rebuilding it.

Founder snapshot · last 90 days

Every key event total, one place

Spend, funnel volumes, and downstream revenue rolled up across every channel and ad

Att. Model: First TouchStripe + CRM live

+6%

$284,612

Ad spend

+11%

12.4M

Impressions

+9%

318,492

Clicks

+18%

8,214

Signups

+22%

4,710

MQLs

+14%

1,628

SQLs

+24%

642

Demos booked

+19%

488

Demos attended

+12%

312

Opportunities

+21%

126

New customers

+27%

$4.42M

Closed-won ARR

+31%

$368K

Net new MRR