Built around the B2B SaaS funnel
Cometly pulls MQL, SQL, opp, and closed-won straight from HubSpot, Salesforce, Close, Attio, and HighLevel so reporting matches what your sales team already trusts. The system of record stays your CRM.
Compare
The Rockerbox
alternative built for B2B SaaS.
Rockerbox is a marketing measurement platform that combines multi-touch attribution, marketing mix modeling, and incrementality testing, and is now part of DoubleVerify. Cometly is built specifically for B2B SaaS: attribution tied to your CRM lifecycle stages, native Stripe revenue per campaign, and high match quality on the Conversion API.
Compared in this article
Cometly
Marketing attribution built for B2B SaaS. Pipeline, CAC, CAPI, and Stripe revenue, tied to every ad.
Rockerbox
Marketing measurement platform combining MTA, MMM, and incrementality testing. Now part of DoubleVerify.
+40%
Ad spend scaled, confidently
20%+
More conversions tracked
1–2 wks
To live attributed pipeline
Why teams switch
Why B2B SaaS teams choose Cometly over Rockerbox.
The pattern we hear from operators evaluating both: they need attribution that understands a SaaS funnel, integrates with the CRM they already run, and pushes deal-stage events back to Meta, Google, and LinkedIn with high match quality.
Native Stripe revenue per campaign
Cometly's Stripe integration ties MRR, ARR, trials, expansion, and churn back to the campaigns and creatives that drove them. Not just first orders.
Live in days, with tiers published on /pricing
Cometly's pixel + OAuth setup has B2B SaaS teams looking at attributed pipeline inside the first sprint. Plans are usage-based and tailored to your sessions and ad spend, with the tier structure published on /pricing.
9.3 / 10 Meta Conversion API match quality
Cometly sends 14+ parameters per CAPI event so Meta optimizes toward your paying customers, not just form fills.
Side by side
Cometly vs Rockerbox at a glance.
Below is what Rockerbox publicly advertises on rockerbox.com next to what Cometly ships. We've stuck to what each platform says about itself.
Capability
Rockerbox
Cometly
PositioningHow each platform describes itself on its own homepage.
Rockerbox
MTA + MMM + incrementality, all-in-one
Now part of DoubleVerify. Marketed to enterprise brands and digital-first brands with complex measurement.
Cometly
Attribution built for B2B SaaS
Pipeline, CAC, payback, and LTV tied to every ad. Built around HubSpot, Salesforce, and Stripe.
HubSpot & Salesforce CRM integration
Rockerbox
Not listed as an integration on their site
Cometly
Native, deep, two-way
Pulls MQL, SQL, opp, and closed-won and reconciles deal counts 1:1 with your CRM.
Stripe / subscription revenue per campaign
Rockerbox
Stripe listed as an integration
Rockerbox lists Stripe among its 100+ connectors. Subscription-revenue attribution is not the headline use case.
Cometly
Native Stripe, Paddle, and Chargebee
Every payment, subscription, trial, and refund matched to the campaign, ad set, and creative that drove it.
Marketing mix modeling and incrementality testing
Rockerbox
Yes, both
Rockerbox's homepage leads with MTA + MMM + incrementality as the core offering.
Cometly
Click-based multi-touch attribution
Cometly focuses on direct measurement. Teams that need MMM typically pair Cometly with a dedicated MMM vendor.
Conversion API to Meta, Google, LinkedIn, TikTok
Rockerbox
Conversion API supported via integrations
Rockerbox publishes 100+ integrations spanning ad platforms.
Cometly
9.3 / 10 match quality on Meta CAPI
14+ parameters per event: email, phone, IP, user agent, fbp, fbc, inferred location.
In-app ads managerEdit budgets and toggle ads without leaving the tool.
Rockerbox
Not stated on site
Rockerbox is positioned as a measurement and analytics platform, not an ads manager.
Cometly
Yes, with cost per MQL and cost per deal
Turn ads on or off, adjust budgets, and view ROAS by ad without switching tools.
AI chat / MCP server over attribution data
Rockerbox
Not stated on site
Cometly
Ask AI plus MCP server
Plain-English questions in-app, and a public MCP server so Claude, GPT, and other agents can query your live data.
Time to valueFrom their own pages.
Rockerbox
Testing: 1–2 weeks. MTA / MMM: 4–8 weeks.
Cometly
1–2 weeks to live attributed pipeline
Pixel + OAuth into HubSpot/Salesforce + Stripe in the first sprint.
Pricing transparency
Rockerbox
Quote-only
Rockerbox's pricing page is not public; plans require contact.
Cometly
Tiered plans on /pricing
Two plans (Core and Enterprise) tailored to your existing sessions and ad spend. See /pricing for the structure and request-quote flow.
Cometly is built for the shape of B2B SaaS. Connect Stripe, your CRM, and your ad accounts to see your funnel live in under 30 minutes.
See it on your dataBeing honest
When Rockerbox is the right fit
If you're a large brand running heavy offline media (TV, podcasts, direct mail) and need MMM with incrementality testing to allocate budget across complex channel mixes, Rockerbox is purpose-built for that. For B2B SaaS spending mostly on digital, where pipeline lives in HubSpot or Salesforce and revenue lives in Stripe, Cometly fits the shape of the funnel more naturally.
“Better ad targeting. Better funnel insights. Better CPA control. We've scaled our ad spend 40% since implementing Cometly and it's definitely one of the tools in our tech stack that's given us the confidence to do so.”
FAQ
Cometly vs Rockerbox.
The questions B2B SaaS teams ask most when evaluating both platforms.
Talk to salesDoes Cometly do marketing mix modeling?
No. Cometly is a direct-measurement, click-based attribution platform that focuses on multi-touch attribution, server-side tracking, and Conversion API sync. For most B2B SaaS funnels that is the right tool. If you genuinely need MMM (large offline media or brand TV), pair Cometly with a dedicated MMM vendor.
Is Cometly only for B2B SaaS?
Cometly was built ground-up for B2B SaaS. That means multi-touch attribution across long sales cycles, deep HubSpot and Salesforce integration, Stripe revenue tied to ad sources, and Conversion API sync of MQL, SQL, and deal events.
How long does implementation take?
Most teams are live with validated channel-level pipeline within 1 to 2 weeks. The first sales cycle (typically 60 to 90 days for B2B SaaS) is when you'll have full closed-won, CAC, payback, and LTV data attributed by source.
Can I keep my CRM as the source of truth?
Yes. Cometly pulls lifecycle stages, deals, and revenue from HubSpot, Salesforce, Close, Attio, and others, and never overwrites them. Your CRM stays the system of record; Cometly adds the attribution layer underneath.
What does Cometly cost?
Cometly ships two plans: Core (everything a B2B SaaS revenue team needs to attribute pipeline and revenue) and Enterprise (warehouse export, Salesforce custom triggers, advanced scale, MCP, and dedicated support). Pricing is usage-based and tailored to your existing sessions and ad spend. See /pricing for the structure and request-quote flow.
Other comparisons
Evaluating more than one option? Most teams do.
B2B SaaS attribution. Live in days.
Book a demo. We'll connect Stripe, your CRM, and your ad accounts and show you what your funnel actually looks like.